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Optimizely Reviews

& Product Details

What is Optimizely?

Optimizely is a comprehensive software solution designed to facilitate the creation of exceptional digital experiences grounded in data-driven decisions, continuous experimentation, and constant innovation. The platform offers a range of products that empower businesses to orchestrate content through a simplified content marketing and publication process, enabling them to plan, create, and publish attention-grabbing content all in one place.

Furthermore, Optimizely encourages users to experiment and optimize experiences continuously, fostering a culture of learning and adaptation. It also provides tools for personalized e-commerce experiences aimed at maximizing profits. The platform integrates seamlessly with popular apps and tools, including Google Analytics and Microsoft 365, enhancing its functionality and ease of use.

Whether you are a digital leader seeking measurable ROI, a creator aiming to produce standout content, an optimizer focused on enhancing business performance, or a developer looking for speed and safety in product development, the software offers solutions tailored to meet your needs. It is a trusted choice for over 9,000 leading companies globally, emphasizing its reliability and effectiveness in enhancing digital experiences, content management, experimentation, and commerce.

Found in these Categories

Best For

Fully-composable Digital Experience Platform.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website


Starting from:


Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Optimizely offers customized pricing based on individual business needs, covering a range of solutions including content marketing, digital asset management, web and feature experimentation, and commerce tools. Exact pricing details can be requested by contacting their sales team.

  • Campaign Management
  • Collaboration Tools
  • Content Creation Workflow
  • Content Management
  • Conversion Tracking
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Publish Scheduling
  • Reporting & Analytics
  • Workflow Management

Additional Features

  • Content orchestration
  • AI integration
  • Web experimentation
  • Feature experimentation
  • Customized commerce
  • Configured commerce
  • ROI tracking
  • User engagement
  • E-commerce optimization
  • Continuous optimization
  • App integrations
  • Analytics integration
  • Publication ease


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Upland Kapost

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