Sprout Social
Sprout Social Pricing
Sprout Social offers a range of pricing plans designed to meet the needs of businesses of all sizes, from small teams to large enterprises. Each plan is packed with features that enhance social media management, including tools for publishing, scheduling, analytics, and customer engagement.
Whether you’re managing a few social profiles or overseeing a large-scale social media operation, Sprout Social provides scalable options to help you achieve your goals.
This review breaks down each pricing tier, detailing the features and benefits to help you choose the right plan for your business.
Sprout Social Plans
Standard
- 5 social profiles
- All-in-one social inbox
- Publish, schedule, draft and queue posts
- Social content calendar
- Review management
- Profiles, keywords and locations monitoring
- Group, profile and post-level reporting
- Paid promotion tools to boost Facebook posts
- iOS and Android mobile apps
Professional
- Everything in Standard, plus:
- Unlimited social profiles
- Competitive reports for Instagram, Facebook and X
- Message tagging
- Custom workflows for multiple approvers and steps
- Scheduling for optimal send times
- Saved replies
- Digital asset and content library
- Brand-level engagement reporting
- Trend analysis for X keywords and hashtags
- Suggestions by AI Assist
- Paid social reporting for Facebook, Instagram, X and LinkedIn
Advanced
- Everything in Professional, plus:
- Message Spike Alerts for increased message activity
- Enhance by AI Assist
- Chatbots with automation tools
- Sentiment in the Smart Inbox and Reviews
- Rule builder for automated actions
- Automated link tracking
- CSAT and NPS surveys
- Scheduled report delivery
- Helpdesk and CRM integrations
- Feature visibility controls
- External approvals
- Organize tags
Enterprise
- Everything in Advanced, plus:
- Tailored implementation and onboarding to get teams up and running quickly
- Professional consulting services
- 24/5 prioritized customer support
Sprout Social Deals
Sprout Social Free Deals
Hootsuite
Agorapulse
Buffer
Sprinklr
eClincher
Reputation
CoSchedule
Table of Contents
Sprout Social Pricing Review
Sprout Social is a leading social media management platform designed to help businesses ease their social media marketing efforts. One of the most frequent questions from potential customers is, “What is the Sprout Social cost?” Below, we’ll break down Sprout Social Pricing, what each plan includes, and how they cater to various needs.
Whether you’re a small business, nonprofit, or enterprise, Sprout Social offers a range of pricing options to meet your needs. Their pricing plans are flexible and designed to accommodate organizations of different sizes, from startups to larger enterprises. Each offers key features to ensure effective social media management.
Overview of Sprout Social Pricing Plans
Sprout Social provides three main pricing plans: Standard, Professional, and Advanced. Each of these plans offers different features tailored to various business needs. Additionally, a 30-day Free Trial is available, allowing you to explore the platform before committing to a paid subscription.
Standard Plan
Price: $249 per user per month or $199 per user per month when billed annually.
Ideal For: Small businesses or startups looking to establish a social media presence and small teams managing a few profiles.
Key Features:
- Manage up to 5 social profiles.
- Unified social inbox, scheduling, and content calendar.
- Review management and monitoring tools.
- Reporting tools at group, profile, and post levels.
- Mobile apps for iOS and Android.
Professional Plan
Price: $399 per user per month or $299 per user per month with annual billing.
Ideal For: Teams handling many profiles with high engagement.
Key Features:
- Everything in Standard, plus:
- Unlimited social profiles.
- Competitive reports for major social platforms.
- Custom workflows, saved replies, and digital asset library.
- Advanced trend analysis and AI suggestions.
- Paid social reporting across multiple platforms.
Advanced Plan
Price: $499 per user per month or $399 per user per month with annual billing.
Ideal For: Cross-functional teams requiring advanced workflows.
Key Features:
- Everything in Professional, plus:
- Message Spike Alerts and AI-powered enhancements.
- Chatbots, automated link tracking, and rule-based actions.
- Sentiment analysis in inbox and reviews.
- CSAT and NPS surveys, scheduled reports, and CRM integrations.
- Advanced feature visibility controls and external approvals.
Enterprise Plan
Price: Custom pricing (based on specific needs)
Ideal For: Enterprises requiring a fully tailored solution for social media management.
Key Features:
- Everything in Advanced, plus:
- Tailored onboarding and implementation.
- Professional consulting services.
- 24/5 prioritized customer support.
- Additional premium solutions such as Social Listening, Premium Analytics, Employee Advocacy, and Influencer Marketing.
Free Trial and Version
Sprout Social offers a 30-day free trial for new users across all plans. This allows businesses to explore the platform’s features and assess its suitability for their needs without any financial commitment. The free trial includes full access to the plan’s features, providing a comprehensive overview of what the platform can offer.
Sprout Social Nonprofit Pricing
Sprout Social is also supportive of nonprofit organizations, offering special nonprofit pricing to help these organizations manage their social media presence effectively.
Nonprofits interested in Sprout Social can apply for discounted pricing through their nonprofit program, but the specific discount percentages are not publicly listed.
Nonprofits must contact Sprout Social’s sales team directly for more information and eligibility details.
Sprout Social Cost for Large Teams
For organizations with more than 10 social profiles or businesses that need a custom solution, Sprout Social offers tailored pricing. These custom plans provide flexibility and are designed to meet the unique needs of larger organizations.
You can contact their sales team to discuss custom plans and pricing.
Detailed Features Across All Plans
Sprout Social pricing plans are built to accommodate businesses at various stages of growth, ensuring that users can scale their social media efforts as their needs evolve. Here’s a closer look at some of the common features available across all plans:
- Unified Smart Inbox: All messages, mentions, and comments from your social media profiles are consolidated into a single inbox, allowing you to manage and respond to interactions efficiently.
- Publishing Tools: Sprout Social provides powerful scheduling tools that help you to plan and publish content across multiple platforms. The platform also offers an intuitive drag-and-drop calendar for easy content management.
- Social Listening: Depending on the plan, users can access various levels of social listening tools. These features allow you to monitor brand mentions, track industry keywords, and analyze trends, helping you stay ahead in your market.
- Reporting & Analytics: Each plan offers different levels of reporting capabilities, ranging from basic performance metrics in the Standard Plan to custom reports and advanced analytics in the Advanced and Enterprise Plans. These tools help you measure the success of your social media campaigns and make data-driven decisions.
- Customer Care: Sprout Social’s customer care features help streamline responses and improve the quality of interactions with your audience. This includes tools for managing customer service requests, tracking response times, and monitoring customer satisfaction.
What’s Included in Each Plan
Here’s a brief comparison of what you get with each Sprout Social pricing plan:
| Feature | Standard ($249/month) | Professional ($399/month) | Advanced ($499/month) |
|---|---|---|---|
| Social Profiles Managed | 5 | 10 | 10 |
| Unified Social Inbox | Yes | Yes | Yes |
| Social Content Calendar | Yes | Yes | Yes |
| Social Media Analytics | Basic | Advanced | Advanced |
| Competitive Reports | No | Yes | Yes |
| Paid Social Reporting | No | Yes | Yes |
| Custom URL Tracking | No | No | Yes |
| Automation Tools | No | No | Yes |
| Team Collaboration Tools | No | Yes | Yes |
| Custom Tags | No | Yes | Yes |
| Social Listening Tools | No | No | Yes |
Customization and Scalability
Sprout Social is designed to grow with your business. As your social media needs become more complex, you can upgrade to a higher plan to access more profiles, advanced features, and greater customization options.
The Enterprise Plan allows large organizations to tailor the platform to specific requirements, including custom workflows, advanced security features, and AI-driven insights.
Support and Onboarding
All Sprout Social plans come with access to the platform’s support resources, including a knowledge base, webinars, and community forums. Higher-tier plans, such as the Advanced and Enterprise Plans, offer additional support options, including personalized onboarding, dedicated account managers, and priority support to make sure that businesses can maximize their use of the platform.
Sprout Social Pricing Review Conclusion
Sprout Social offers flexible pricing to accommodate businesses of all sizes and industries. From small businesses that need essential management to larger enterprises requiring advanced tools, Sprout Social’s plans are tailored to support varying social media strategies. Sprout Social also provides discounted pricing for nonprofits, allowing charitable organizations to manage their online presence affordably.
For more details on specific features or to discuss custom pricing for larger teams, Sprout Social’s sales team is always available to help tailor the right solution for your business.
This guide helps you navigate through the pricing options so you can make an informed decision that suits your business needs and budget.