Before we get into affiliate tracking software, let’s all look at what affiliate marketing is and how it can help us increase our sales.
What is affiliate marketing?
Affiliate marketing is a performance-based form of marketing in which businesses reward their affiliate partners based on criteria. Some of the most common rewards are pay per lead, per acquisition, or revenue share, either lifetime or onetime. Furthermore, there are a few types of affiliate marketers that you might encounter while looking to build a hungry and wild pack of affiliates: publishers and advertisers. However, to harvest that infinity resource of traffic and subsequently clients, you will require a so-called affiliate tracking software.
How does affiliate tracking software work?
The purpose of affiliate tracking tools first to help you automate your partners’ program. Second, having a clear overview of your affiliate marketing efforts will give you a good idea of where you should best focus your money and actions at the end of the day. Third, straightforward and effortless daily reporting and analytics to see the big picture and affiliate base performance.
Forth, create sales funnels and analyze which one works best for you.
Last, automate the material sharing with your partners through the affiliate platform without personally interacting with each of them.
Best Affiliate Marketing Software
You will find all the information you need on some of the best affiliate program software right here. Surprisingly enough, you will notice that many e-commerce automation tools offer affiliate software.
Furthermore, some of the best affiliate marketing software allocates a special id to each one of your partners, with the pure purpose of tracking their activity.
Also, it will allow them to create their affiliate tracking code. Based on the desired page. Thus, the customers sent to have the smoothest conversion.
Analytics is a crucial part of such tools, and the more prompt a tracking software is, the better. For example, the best affiliate marketing software loads almost instantaneously and offers a sense of security for your partners.
Therefore, apply some common sense when choosing this software and put yourself in your affiliate’s shoes for a minute. Wouldn’t full transparency encourage you to push a brand ?!
The most important part of choosing a good affiliate tracking software is the numbers’ accuracy to wrap things up. Remember, affiliates are competent, and they can always choose whom to work with.
Best Tracking and Fraud detecting software
Yet, another resourceful part of specific affiliate tracking software is traffic tracking software and fraud detection. The purpose of this software is to help you improve your conversion and protect all your paid campaigns and not only from fraud. How they do that?
They save you money by detecting any fraudulent behavior in your campaigns and inform google or any other paid ads platform that you were a victim of a “click attack” over your campaign and request the funds spent back. Furthermore, they block all these intruders from entering your website or store and stop the effect on your bounce rate and possible attacks.