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AI Video Generator: Maximize Your Business Potential

Ana Maria Constantin

Times when interacting with your audience with text content are gone in the present digital era. That’s why people are overusing platforms with more video content, such as Instagram or TikTok. Without video content, businesses cannot survive because that’s how customers are educated. Let’s say that you own a local flower shop business. You know about flowers and how to sell those. But not about interacting with your customers with video content to promote your business.

Because of the incredible boost of AI-powered tools, an AI video generator could be perfect for generating ads about your flower shop without any knowledge in this domain. Sounds easy, and let’s see how businesses can choose the right AI video generator and how they can see which tool belongs to their demands.

Types of AI video generators

Before choosing the right AI video generator, we should look at this tool’s types and how they work. People use different types of this digital tools for different purposes and targeting a specific type of customers, having more alternatives, making AI video generators a great option.

  • Animation Tools

Animation is a type of video in which images move to create an illusion of motion. It is beloved by huge companies like Apple, which creates animations in its Apple Support YouTube channel for tutorials, guides, or lessons.

Suppose a small business wants to interact in the same way without any high-grade professional nearby like an animator. In that case, they can use AI-generated videos to create content for the beloved audience. As a result, for great results, companies select AI Video Generator depending on the customer’s demands and use digital tools like Kaiber, transforming a recorded video into an animation.

  • Video Editing Tools

These digital tools were made to swiftly speed up the process of editing videos, and AI led it to the next level. AI-powered video editing tools are game changers for video producers at the execution stage. They analyze raw footage and create professional-looking videos without human intervention.

Always losing time to catch the music or the sound when playing with seconds, it’s no longer a problem with a tool like Wondarshare Filmora, which implemented its own AI. Features such as a template library and auto beat sync can amplify a video editor’s creativity and productivity. By streamlining the content creation process, these tools effectively save time and effort while maintaining a high-quality standard.

  • Virtual Event Platforms

AI-powered virtual event platforms offer businesses various features, such as virtual booths, live chats, and audience engagement tools. Additionally, these platforms provide analytics and data visualization to help businesses understand audience behavior and preferences. Given the rise in popularity of virtual events due to remote work and COVID-19, these platforms are invaluable tools for businesses looking to connect with their audience.

  • Text-to-video AI generator

It’s an advanced artificial intelligence system that can turn written text into a fully-realized video. It uses natural language processing and computer vision algorithms to analyze and interpret text and images to create promotional videos, educational videos, or movies.

Industries that can use AI to create videos

Many industries can benefit greatly from using video generators powered by AI. As I related, everyone loves watching videos, a combination of visual and auditory input which helps people retain information. And industries where engage with your consumers, such as e-commerce, healthcare, education, and entertainment, are obliged to use video as a type of content for the customers.

For instance, Google created The Digital Garage, part of the educational industry. It was designed to help people acquire the digital skills necessary to succeed in the modern workforce and grow online businesses. They can use AI to create videos easily, replacing real actors and providing information in different languages saving time and money.

Another industry in which you can use AI video generators is eCommerce. In this field, goods that customers buy can only be viewed online in a photo format. AI Video generator tool can render 3D visualizations of products, giving customers a more immersive and interactive experience on what they purchase with a shortcut video.

Challenges of using AI for the videos

Implementing AI into a business can be a complex process, and there are some challenges companies can face when using it. Even though it comes with many advantages, there are some spaces for disadvantages, and these are those :

  • Lack of creativity

Using AI tools when it’s time to create something can cause a deficiency of creativity and transform people’s professional view into a horse view with saffron which keeps his view only forward; this will cause the employee’s mindset out of the box.

AI is endowed with ML, which can cause answers taken from other sources, including books, articles, and websites. So using AI to create written content in a video form can cause some problems with plagiarism and other data policy. That’s why engaging a professional with AI tools is important to carefully review and edit any content generated by an AI language model before publishing or distributing it.

Also, using AI when it’s about to save time and doing something you already know to be faster will solve the problem of needing more creativity.

  • Common edits

Creating video content can be challenging, especially if you rely solely on AI to do the job. While using AI help with certain aspects of video creation like editing, selecting scenes, and others, it can only partially replicate the creative aspect and human touch that professional videographers develop.

Particularly, producing video content that will reach people’s minds can be challenging. That’s why it’s important to balance utilizing AI technology, not in an abusive way.

  • Resource intensive

Analyzing video content is a complex task requiring much computing power and memory. Unlike text or images, videos demand more processing resources, which becomes even more challenging when using AI algorithms for real-time analysis. Therefore, effectively analyzing video content with AI-powered tools can be quite difficult, which requires powerful hardware like computers, phones, video cameras, and specialized video processing hardware.

Final thoughts

AI is a strong trend in our digital era, and every business should incorporate it into every possible domain, such as e-commerce, healthcare, education, and entertainment. AI is evolving daily, solving many problems, and will soon cover more industries.

If talking about AI for generating videos, it comes with multiple advantages, and the most important are saving time and efficiency. Choosing the right AI Video Generator depends on your business’s goals. As a result, many types of AI video generators can help businesses in different ways, and to surpass the issues that may appear, companies should work in a hybrid mode of AI linked with a specialist.


Ana Maria Constantin


Ana Maria Constantin

CMO @ Tekpon

Chief Marketing Officer

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.
Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon

Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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