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How video marketing can help your small business

Alina Maria Stan

People love consuming videos on the internet. Currently, online videos, whether advertisements, online entertainment, or just plain visuals, are a trend, and this trend is not going away soon. Speaking of video marketing and businesses, 85% of businesses use video marketing as a tool to increase brand awareness, conversions, and returns on investment. In addition, the demand for high-quality videos is increasing daily, which is why it makes sense for businesses to take advantage of video marketing.

Video marketing is a form of content strategy at its core. It is similar to a conventional TV commercial: a 30-second ad played in the middle of a TV program promoting a certain product through action. Video marketing is more complex today, thanks to social media and online accessibility. However, there are huge benefits to using video marketing, specifically for small businesses. 

Let’s have a look at how this form of marketing can help small businesses in gaining more customers:

Tips for how to get more clients through clips

 Videos Help with Traffic Generation

Video marketing statistics suggest that 64% of customers are likely to make purchases after viewing a company’s brand video content. So, more than simply encouraging individuals to make purchases, video marketing even helps generate quality leads. Again, reports and statistics say that video marketing helps nurture leads and drive traffic by around 300%. 

Video marketing can improve a company’s relationship with its customers and build trust with potential clients. The average individual enjoys connecting with a brand to see the products or services in action. However, it’s way better if a professional from a certain company speaks to the audience in a video. This creates more trust, which is reflected in the conversions and returns on investment made by the company.

Videos always win because it is psychologically tougher for the users to turn off videos compared to text that they can stop reading once they get bored. Videos are better than written text when it comes to evoking emotions online. Businesses using video marketing to maximize the reach of their products and services have the option of using the tone of the music, facial expressions, and voice to their advantage. It is one marketing tool that humanizes a brand.

Videos create brand awareness

Videos perform great for brand awareness. Businesses of all kinds can use videos to narrate their brand stories, showcase their employees’ interview sessions, or take the audience behind the scenes so they have greater trust in the products and services offered. Small businesses can effectively show their clients that they share the same values by presenting them with some of the best videos. Speaking of brand awareness, pictures are often more impactful than a thousand words, and videos are worth twice as much.

The brand awareness concept is self-explanatory—businesses want to increase customers’ awareness of their brand. Of course, there are many ways to achieve this, but video marketing does a great job here. Videos help in carrying and spreading the message of a brand to a wide audience. In addition, videos offer the right introduction to products and services, even to individuals who are not interested in a particular brand.

But remember, it is not easy to create brand awareness with just one or two videos. As a small business, you will have to employ a long-term plan to consistently place your brand right in front of the consumers through informative and interactive videos.

Live videos improve the button line

Small businesses require brand recognition, customer loyalty, and growth. Video marketing brings all these to small businesses. Although small businesses can employ different video marketing procedures for profits, live videos stand out. Hands down, there is no other better way of interacting with the audiences or prospective buyers than speaking to them directly through videos. Live streaming videos help brands connect with their customers and audiences whenever they want.

Small businesses can use live videos for scheduling Q&A sessions with consumers in real time. These sessions are one of the best ways to make the audience feel like an integral part of something very special. Businesses can also use these sessions to present themselves as industry experts.

Video marketing builds brand personality

The consumers of today hardly go for sterile corporate messages that lack charisma or personality. Videos give businesses a face. Thus, brands using clips successfully form personal and deeper connections with the target audience. Also, videos offer clear-cut and all-inclusive data that allows small businesses to analyze the performance of their video marketing strategy. For example, they can see how many times the audiences have watched their brand videos and understand how viewers are engaging with their content.

Video marketing leads to organic growth

With video marketing, businesses have more chances to experience organic growth, both in customers and profits. That’s because videos are easy to digest, and thus, viewers share them several times. This way, they have a wider reach, too! This further leads to the organic growth of small businesses while expanding them with new customers. Nevertheless, there’s no shortcut for business growth. Of course, marketing videos are an accessible medium. However, you need to present them in the right way to bring you more business. Also, small businesses need to focus on different elements of inbound and outbound marketing with social media networks.


Alina Maria Stan


Alina Maria Stan

COO & Co-Founder @ Tekpon
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Lead Generation Master & Affiliation Strategist

Alina Maria Stan is the COO and Co-Founder of Tekpon, where she has utilized her expertise in SaaS, software promotion, and lead generation since July 2020. Her role involves media buying and extensive software branding, contributing significantly to Tekpon's market presence.
Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon
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Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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