Gain precise and instant insights into your website
In this episode of the Tekpon SaaS Podcast, host Cristian Dina is joined by guest Dragos Gal, who shares insights into Twipla, a website intelligence platform known for its privacy-focused analytics. The episode delves into Twipla’s unique features, operational philosophy, and broader trajectory of digital marketing and data privacy.
Twipla is highlighted as an innovative solution for website analytics, combining statistical, behavioral, and communication tools under one comprehensive platform. A distinctive feature of Twipla is its commitment to privacy. It offers a maximum privacy mode that anonymizes visitor information and dispenses with cookie technologies. This privacy-focused, cookieless approach has made Twipla a client favorite, offering 100% visitor data protection.
Dragos explains that Twipla’s user base spans various categories, including web admins, enterprises, and anyone interested in a privacy-sensitive solution that is also easy to use. The pricing strategy is based solely on page views, making the platform accessible with a basic package starting at $12.99 monthly and a risk-free trial for one month without needing a credit card.
The company has experienced significant growth, expanding from 60 to 100 employees globally and aiming for $10 million in annual recurring revenue. The primary development team is based in Cluj, with headquarters in Munich, and marketing teams are distributed across Spain, the UK, and Turkey. Given that 60% of Twipla’s revenue originates from the US, there are plans to open an American presence. However, the company remains committed to focusing on Europe and adhering to GDPR compliance.
Twipla’s marketing and sales strategies emphasize organic growth through inbound call bookings and educational webinars with partners and minimize reliance on paid advertising. The company is exploring the potential of the creator economy within the B2B SaaS space, leveraging platforms like LinkedIn for networking and promotion.
Drawing on his diverse background in e-commerce, marketing, and digital technology, Dragos underscores the importance of continuous learning and adaptation. He advises young professionals to remain curious, stay updated on technological advancements, and involve themselves in content creation and diverse activities. He cautions against overloading information and stresses the value of absorbing knowledge and experiencing real-life situations without constant digital distractions.
Dragos shares his preferred software tools, including AI for communication and sales, Post Office for personal use, and Audible and Kindle for entertainment and learning. Additionally, he emphasizes the importance of being conscious of privacy-invasive technologies and encourages testing and understanding privacy features to avoid potential fines and ensure data protection.
