How to activate your brand everywhere

In the latest episode of the Tekpon SaaS Podcast, host Cristian Dina welcomes Stefan Ropers, the Group CEO of Papirfly, to discuss how companies can effectively activate their brand everywhere. The conversation deepens into Papirfly’s business model, solutions, and market perspective, offering an insightful narrative on the challenges and opportunities in digital brand management and content creation.

What does Papirfly do?

Stefan begins by introducing Papirfly, a company specializing in digital asset management and content creation for large corporations. Papirfly offers a centralized space where companies can store all their digital assets—logos, colors, fonts, images, videos—creating a “one version of the truth” that ensures content is always on-brand and delivered at scale. They serve prominent global brands like Mercedes, helping them consolidate and manage their extensive digital assets to maintain brand integrity across various departments and regions.

A significant part of the discussion centers around the core issues that Papirfly addresses. Stefan highlights two primary value propositions: digital asset management (DAM) and content creation. Stefan emphasizes the importance of maintaining brand consistency, especially for companies with international subsidiaries that need to produce localized yet on-brand content.

Stefan provides a brief yet compelling history of Papirfly, noting its Scandinavian roots and significant growth milestones. The merger of Brandmaster and Papirfly in 2021, followed by the acquisition of the French DAM leader Qui Peak and the company Brandpath, has bolstered their global presence and capabilities. Stefan’s transition to Papirfly came about serendipitously during a summer holiday, and he was captivated by the company’s innovative approach and values.

Papirfly future vision

Towards the end of the episode, Stefan delves into Papirfly’s future vision. He underscores the growing role of artificial intelligence in content creation and how Papirfly is investing in AI-driven innovation. Additionally, they focus on integrating analytics to measure content performance, ensuring that marketing efforts are efficient and effective.

One of the more intriguing parts of the conversation is Stefan’s personal narrative. With a background in mechanical engineering and business administration, he pivoted to software product management right at the cusp of the internet boom. Stefan shares how his entrepreneurial journey, including a failed early venture similar to Sonos, taught him valuable lessons about timing and resilience. He encourages new graduates to stay curious, be lifelong learners, and be open to unexpected opportunities.

The episode concludes with Stefan sharing heartfelt advice: stay curious, seek purpose, and embrace opportunities—even those that deviate from initial expectations. This insightful dialogue offers listeners a comprehensive understanding of the complexities and innovations in digital brand management and content creation, underscoring Papirfly’s pivotal role in this evolving landscape.