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How to power your growth with marketing automation

How to power your growth with marketing automation | Casey Hill - ActiveCampaign

In the latest episode of the Tekpon SaaS Podcast, Cristian Dina hosts Casey Hill, the Senior Growth Manager at ActiveCampaign, to discuss the intricacies of marketing automation and its potential to power business growth.

ActiveCampaign is introduced as a comprehensive tool designed for businesses seeking advanced email marketing solutions, CRM systems, and lead capture capabilities. Casey explains that the platform’s cornerstone lies in integrating these functionalities to streamline customer relationship management in contrast to businesses juggling multiple disjointed tools.

In discussing the competitive landscape, Casey pinpoints that while the market is crowded at various levels, ActiveCampaign’s unique positioning for sophisticated SMBs allows it to fill a niche underserved by smaller, less sophisticated tools and larger, more complex systems. His journey of transferring from Mailchimp and HubSpot to ActiveCampaign illustrates a typical trajectory for growing businesses seeking integrated solutions.

Finally, Casey narrates the company’s history, marking its evolution from a $30 software package sold as on-premises software in 2003 to a SaaS juggernaut. He credits early global expansion and a deep commitment to customer service as critical factors in the company’s current 250 million ARR growth.

Casey concludes by discussing his role at ActiveCampaign, touching upon his direct responsibilities and approaches to fostering growth through partnerships and organic demand generation. He also shares insights into effective strategies for appearing as a guest on podcasts—a medium he strongly believes can deepen engagement through thoughtful, non-promotional content.

Throughout the episode, Casey provides rich insight into ActiveCampaign’s capabilities and benefits and offers invaluable advice for other companies and marketing professionals aiming to utilize marketing automation effectively. His broad experience and strategic thinking shine through, making this episode a potent resource for anyone looking to understand the power and potential of sophisticated marketing automation tools like ActiveCampaign.

Podcast Host & Guest(s)

Cristian Dina

Host

Cristian Dina

Co-Founder & Managing Partner @ Tekpon
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Managing Partner & SaaS Podcast Host @ Tekpon

As one of the founding members of Tekpon, Cristian has worn many hats within the company, but perhaps none shines brighter than his role as the charismatic host of the Tekpon SaaS Podcast. Cristian is a community builder at heart, being the Bucharest city leader for SaaStock Local and the author of the best-selling book King of Networking.
Casey Hill

Guest

Casey Hill

Senior Growth Manage @ ActiveCampaign
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Senior Growth Manager @ ActiveCampaign

Casey Hill is the Senior Growth Manager at ActiveCampaign, a leading marketing automation company. With over 12 years of experience in SaaS, Casey has become an expert in driving growth through innovative marketing and sales strategies. He has a strong background in consulting, content creation, and teaching. Casey is also known for his extensive podcast guesting, having appeared on over 275 shows. His expertise spans across CRM systems, dynamic content, and omnichannel marketing.

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