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How to shorten URLs with memorable keywords

How to shorten URLs with memorable keywords | Brandon Most - GoLinks

Welcome to another episode of the Tekpon SaaS Podcast. Today, we’re joined by Brandon Most, the Head of Marketing at GoLinks, a company that originated from a YCombinator batch and specializes in improving workplace productivity through unique SaaS offerings.

GoLinks started with the intention of replicating internal solutions found in major corporations like Google and Netflix for broader market use. Brandon explains that the company offers several product lines, including its flagship product, ‘Go Links,’ as well as ‘Search,’ an enterprise search tool, and ‘Go Profiles,’ employee recognition and people search software.

One of the main challenges GoLinks addresses for its clients is the issue of knowledge accessibility and management. Brandon highlights that regardless of company size, significant time is lost during the workweek as employees search for necessary information. This leads to reduced overall productivity—an issue GoLinks targets by enhancing knowledge acquisition processes through its suite of products.

Regarding his personal marketing approach, Brandon emphasizes diversification in strategies and testing innovations while rapidly adapting to technology shifts, specifically AI developments, to stay ahead.

In closing, Brandon tips aspiring marketers to be adaptable, test continually, and align closely with sales teams to unify towards shared goals for tremendous organizational success. Indeed, GoLinks aims to revolutionize how companies manage, access, and leverage information to boost productivity on a global scale, making everyday tasks quicker and more efficient through intelligent SaaS solutions. Thanks to Brandon Most for this deep dive into GoLinks’ impactful work and future aspirations.

Podcast Host & Guest(s)

Cristian Dina

Host

Cristian Dina

Managing Partner & SaaS Podcast Host @ Tekpon

Managing Partner & SaaS Podcast Host @ Tekpon

As one of the founding members of Tekpon, Cristian has worn many hats within the company, but perhaps none shines brighter than his role as the charismatic host of the Tekpon SaaS Podcast. With over 200 SaaS industry leaders gracing his episodes, Cristian's insatiable curiosity ensures he always has one more question. Cristian is a community builder at heart, being the Bucharest city leader for SaaStock Local and the author of the best-selling book King of Networking.

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