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Welcome to another episode of the Tekpon SaaS Podcast. Today, we’re joined by Brandon Most, the Head of Marketing at GoLinks, a company that originated from a YCombinator batch and specializes in improving workplace productivity through unique SaaS offerings.
GoLinks started with the intention of replicating internal solutions found in major corporations like Google and Netflix for broader market use. Brandon explains that the company offers several product lines, including its flagship product, ‘Go Links,’ as well as ‘Search,’ an enterprise search tool, and ‘Go Profiles,’ employee recognition and people search software.
One of the main challenges GoLinks addresses for its clients is the issue of knowledge accessibility and management. Brandon highlights that regardless of company size, significant time is lost during the workweek as employees search for necessary information. This leads to reduced overall productivity—an issue GoLinks targets by enhancing knowledge acquisition processes through its suite of products.
Regarding his personal marketing approach, Brandon emphasizes diversification in strategies and testing innovations while rapidly adapting to technology shifts, specifically AI developments, to stay ahead.
In closing, Brandon tips aspiring marketers to be adaptable, test continually, and align closely with sales teams to unify towards shared goals for tremendous organizational success. Indeed, GoLinks aims to revolutionize how companies manage, access, and leverage information to boost productivity on a global scale, making everyday tasks quicker and more efficient through intelligent SaaS solutions. Thanks to Brandon Most for this deep dive into GoLinks’ impactful work and future aspirations.
