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On-demand marketing done by in-demand marketers

On-demand marketing done by in-demand marketers | Louise Doorn - HelloMaaS

In this episode of the podcast, we welcome Louise Doorn, the founder of HelloMaaS, founder of HelloMaaS. This SaaS platform connects marketing freelancers with corporate organizations to discuss on-demand marketing and the journey of building a successful business.

As a single founder, Louise discusses the advantages and disadvantages she experienced during this time. She emphasizes the importance of having a strong team and advisory board, which has greatly benefited her business. Louise believes finding what works for your business is crucial and acknowledges that there is no one-size-fits-all solution.

The HelloMaaS team is small because they rely heavily on algorithms to run their business. They have invested in their platform and focus on the customer journey to achieve operational efficiency. The goal is to achieve high revenue per employee and scalability. Louise has studied large freelancer marketplaces to understand their operating models. She has incorporated that knowledge into HelloMaaS’s subscription service, which includes regular check-ins with the team to provide a more personalized experience for clients.

Automation is important to HelloMaaS, but they also value human interaction and creativity. The team has been built around human interaction and artificial intelligence. Despite its small size, HelloMaaS can grow every quarter without increasing its headcount.

Louise cautions against romanticizing the startup journey and emphasizes protecting one’s private space and mental health. She advises founders to be cautious of the hustle culture and understand that being a founder is a long-term commitment.

In summary, this episode of the Tekpon SaaS Podcast provides valuable insights into the world of on-demand marketing and the challenges and successes of building a SaaS business. Louise Doorn’s experience and expertise highlight the importance of focusing on what works for your business, building a strong team, and embracing remote work possibilities.

Podcast Host & Guest(s)

Cristian Dina


Cristian Dina

Managing Partner & SaaS Podcast Host @ Tekpon
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Managing Partner & SaaS Podcast Host @ Tekpon

As one of the founding members of Tekpon, Cristian has worn many hats within the company, but perhaps none shines brighter than his role as the charismatic host of the Tekpon SaaS Podcast. With over 200 SaaS industry leaders gracing his episodes, Cristian's insatiable curiosity ensures he always has one more question. Cristian is a community builder at heart, being the Bucharest city leader for SaaStock Local and the author of the best-selling book King of Networking.

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