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Text messaging service for marketing and communication

Text messaging service for marketing and communication | Ioana Sima - Textmagic

In this episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Ioana Sima, the Product Marketing Manager at TextMagic. The conversation revolves around the business texting solution provided by TextMagic and the value it brings to its customers.

TextMagic is a business texting solution that caters to clients in the US, Canada, Australia, and the UK. Ioana describes the company’s main goal as making business communications easier for everyone, everywhere. The top three most loved features by TextMagic customers are scheduling text messages in advance, using SMS templates to simplify communication workflows, and integrating the tool with other apps like calendars and CRM systems.

With a team of around 80 members, TextMagic focuses on problem-solving and finding iterative solutions. Autonomy and proactive communication are highly valued within the company’s culture. Ioana also discusses the challenges of opening a new office in Romania and navigating the evolving SMS industry regulations.

Ioana acknowledges that the business texting solution market is highly competitive, with new players entering the space regularly. However, TextMagic sets itself apart by being straightforward, easy to use, and easy to implement, catering to smaller businesses with limited time and resources to learn a new tool.

Offering advice to aspiring marketers, Ioana encourages continuous learning, emphasizing the importance of searching for knowledge and applying it daily. She also highlights providing value through educational content, nurturing potential customers, and building a community as go-to-market strategies.

Looking to the future, TextMagic aims to continue developing new features and integrations, ultimately providing comprehensive communication solutions for small businesses. Ioana’s journey as a marketer started when she joined TextMagic seven years ago, following her passion for SEO, landing page creation, and digital marketing.

The episode concludes with Ioana expressing her gratitude for being a guest on the podcast and the pleasure of sharing her insights with the audience.