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TextMagic Reviews

& Product Details

What is TextMagic?

TextMagic provides businesses with dependable platforms for implementing SMS marketing campaigns. TextMagic is an all-in-one mass messaging solution that allows you to communicate with your customers using cutting-edge SMS capabilities. In this post, we’ll look at why TextMagic is one of the most popular SMS systems on the market today, as well as its benefits and drawbacks. So let us begin.

Found in these Categories

Best For

All-in-one texting solution for business

Recommended For

  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal


  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux


  • Company Name


  • Located In

    United States

  • Website


TextMagic Pricing

Starting from:

$0.04 /text

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

TextMagic starts at $0.04 /text for SMS, MMS, or lookup, You can start with a free trial.

TextMagic Features

  • 2-Way Messaging
  • Multi-Channel Communication
  • Mass Texting
  • Contact Management
  • API
  • Import & Export

TextMagic Alternatives


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It’s’ an all-in-one marketing automation tool developed for growth-focused e-commerce platforms. Omnisend is mor...

In numerous ways, SMS marketing defies logic. It typically selects the simplest, most easy technique out of all the options. You can’t tag people or upload dazzling videos or long paragraphs of engaging stuff. You’re limited to what you can write in between 160 and 800 characters.

It is, nonetheless, effective. It reads at a rate of 97 percent within 15 minutes of delivery, is low-cost, and frequently works. Moreover, a favorable return on investment is achieved in 45 percent of efforts.

As a result, the true question is why you haven’t started using SMS marketing yet. TextMagic is a complete SMS marketing platform that allows users to send bulk notifications, reminders, and alerts to their consumers. In addition, users may send messages to over 200 countries and use an API to interface with other tools, among other things.

TextMagic: SMS Marketing Software

Dan Houghton established TextMagic in the United Kingdom in 2001. The company now serves over 100,000 enterprises worldwide and is still growing.

The functionalities of TextMagic are comparable to those of other SMS marketing products. Its outstanding features include campaign surveys and two-way communications. However, TextMagic is one of the costliest options on the market since it lacks specific subscriber segmentation. These are issues that similar-priced solutions like SlickText do not have.

The cost of a message with TextMagic starts at $0.04 per message. However, most clients pay anywhere from $20 to $1,000 monthly. As a result, TextMagic is one of the costliest SMS marketing products on the market. 

Overall, TextMagic is a good option for small businesses that want to keep in touch with their existing subscribers. However, businesses will most likely use TextMagic for bulk texting due to limitations in data collecting methods, segmentation, and customer list creation. SlickText, for example, is similarly priced but significantly more powerful.

What are the benefits of using TextMagic?

The Advantages of Using TextMagic are:

  • No-questions-asked money-back guarantee: Any unused credit will be quickly refunded. There aren’t any questions.
  • There will be no surprises: Check the complete cost before submitting. Investigate previous transactions.
  • You can cancel at any time: There are no duties or commitments. You have the option to cancel at any time.
  • Credit never runs out: We don’t have any credit that expires. Credit is indefinitely valid.
  • Pay as you go: This option allows you to pay. At any time, you can add and utilize credit. Maintain total command.
  • There are no account fees: There are no fees for account setup or maintenance. Only when you send texts are you charged.

What is TextMagic?

TextMagic is a text messaging service that allows businesses to deliver notifications, alerts, reminders, confirmations, and SMS marketing campaigns in mass. In addition, companies may use the service to schedule SMS messages and send them in bulk as necessary. 

For easy consumer segmentation, contacts may be divided into categories and lists. TextMagic also provides subscription forms to assist develop contact lists by capturing information from website visitors.

When 160 characters aren’t enough, the platform allows you to send messages up to 918 characters long, with the option of adding Word or PDF files and photos. In addition, businesses may design rules to automate the processing of incoming SMS messages, send auto-replies, and automatically add new subscribers to the list.

Users may examine data like open and delivery rates and expenses in the admin panel of TextMagic, enabling performance estimation. In addition, all contact lists, information, and messages are backed up regularly, allowing businesses to retrieve all of their important data at any time.

How Does TextMagic Work?

Text Magic’s different text message marketing solutions are accessible via their internet, desktop, or mobile app.

You may immediately create a message after logging into your account using the “Compose” option. Then, it merely takes a few clicks to choose a group of contacts, type a message, and send bulk SMS. Your bulk messages may include tags, files, and predefined templates.

Users may manually enter contacts into each new message or import them into TextMagic from other apps. In addition, the tool allows you to generate specific subscriber lists to improve your SMS advertising strategy. 

Subaccounts let you share inboxes and contact lists with your team, and each team member may plan messages to go out at precise times while tracking delivery rates. In addition, TextMagic has a chat feature that allows you to communicate with your clients, who may then message you back on your virtual number.

TextMagic also has API gateways that allow it to be integrated into almost any commercial software. They provide tools and prewritten code on their webpage to help you with this. Non-programmers may use Zapier to connect TextMagic to thousands of other apps. Zapier can link TextMagic to a variety of apps, including but not limited to:

  • Pipedrive 
  • Facebook Lead Ads
  • Active Campaign in Mailchimp for Gmail
  • ClickFunnels

Who Makes Use of TextMagic?

TextMagic’s scalable services are ideal for many sectors, especially small organizations. TextMagic is most popular among the following sorts of businesses, according to their testimonials:

  • Firms of lawyers
  • Banks
  • Transporting freight and other industrial businesses
  • Call centers are a type of call center.
  • Nonprofits and charitable groups
  • Websites that sell products online
  • Companies that specialize in software engineering
  • Agents of travel
  • Companies that specialize in marketing

TextMagic offers a wide range of services that may be used by several businesses wishing to expand their reach. Many small businesses have found their text messaging services useful regarding client retention and outreach. The following companies use TextMagic:

  • Prospect Expert
  • Marketplace Homes
  • Cataphract
  • CCTV Aware
  • Maxus

TextMagic Features

The robust bulk SMS platform assures accuracy and makes it simple for users to deliver brief messages to customers, suppliers, and employees. Using a single platform, users can effortlessly import contacts and manage lists. 

The email-to-text conversion means recipients are constantly kept up to speed on crucial topics, and SMS responses are likewise sent as emails. In addition, text messages may be received online using shared, dedicated lines. Worldwide SMS coverage allows consumers, vendors, and employees to reach more than 200 countries and 1,000 mobile networks.

The native applications for iOS and Android provide consumers more bang for their buck by allowing them to send and receive text messages from anywhere, at any time. The comprehensive text messaging platform improves company communications by enhancing communication. Dedicated virtual numbers allow recipients to receive SMS without first giving them one. In addition, the SMS sender ID reveals the company’s name as the sender, which acts as a powerful branding tool.

The program allows users to send lengthy messages of up to 918 characters in addition to small 160-character messages, ensuring that no critical information is overlooked. 

The platform’s support for Unicode SMS and numerous languages, such as Arabic, Chinese, Japanese, Russian, and others, makes it perfect for multi-site organizations operating across multiple nations. In addition, advanced reporting and analytics capabilities make examining performance measurements easier and exporting data as needed.

TextMagic is jam-packed with features to help you get the most out of your SMS marketing campaigns. Here are a few of the most important things you’ll accomplish with it:

  • Mobile Application

You’d think that every SMS marketing supplier would have a mobile app, but this isn’t always the case. TextMagic’s iOS and Android applications cover all bases. They can do nearly all of the operations on the site’s desktop version, allowing you to manage campaigns from anywhere.

  • Services

Under Services, you’ll find a host of extra useful tools. Forms, APIs, and text-to-speech are all examples of this. Take time to read through them, watch the lessons, and discover TextMagic’s great capabilities.

  • Reporting

TextMagic’s reporting tool allows you to keep track of critical data like the number of messages sent and received, your delivery rate, and response percentages. It also includes a handy Product Usage page that shows which portions of TextMagic are being used the most, allowing you to concentrate on what’s working while also identifying new areas for improvement.

  • Contact Management

TextMagic makes the task of monitoring and maintaining contacts much easier. For example, you may import Excel or CSV files, add custom fields, and perform custom actions like sharing with sub-accounts, concealing, and adding additional profile information.

  • Chat

Another wonderful TextMagic function is chat. This area may keep track of open conversations, examine previous messages, and follow up. You may also receive alerts if you enable notifications whenever your computer is open.

  • Message Templates

TextMagic offers a big template collection as well. It may be used for various things, such as appointment reminders, call-back requests, and more. You may also create templates suited to your company’s specific needs.

  • Message Composition

TextMagic’s core feature is the composition of SMS messages. From your dashboard, you may instantly create a large number of messages. Everything is extremely simple. Choose from your contacts, lists, or often sent things to send to.

After that, select the sender ID and compose your message. That’s all there is to it. You can also use the scheduling tool to create a schedule and guarantee that messages are delivered on time. TextMagic is connected to the following applications via Zapier:

Gmail, Mailchimp, Pipedrive, Facebook Leads, ClickFunnels, and Active Campaign

  • Building a List of Subscribers

TextMagic includes a good number of tools for constructing subscriber lists. Manual imports, keywords, and online forms may all be used to grow your list. Alternative initiatives, such as text polls and opt-in links, are available through SlickText and SimpleTexting. However, because of the lack of diversity, your company will have less opportunity to create subscribers and consumers in unique and interesting ways. 

  • Automation

Automations are activities that are initiated in response to specified occurrences. The most typical use cases for automation in SMS marketing include sending messages to consumers automatically, categorizing clients into different categories, and more. Keyword autoresponders and list development are two areas of TextMagic where automation may help you streamline your engagement and list building.

  • Keywords

Customers write terms to become subscribers, which are known as keywords. They’re one of the most effective strategies to grow your SMS contact list. TextMagic’s keyword creation is simple to use and includes a variety of editing possibilities.

How you edit your keyword response differs from how you edit other SMS marketing tools. For example, voice messages are one of the many auto-responses available. Although typical text responders are likely to be used, these unusual solutions can help your company stand out and communicate with subscribers.

You may also work with certain nations by targeting keywords. This is useful for firms who wish to target a specific demographic without risking attracting subscribers from other nations.

  • Customer Service at TextMagic

The TextMagic customer service crew is quite helpful. They may be reached through live chat, text, or phone. Monday through Friday, 6 a.m. to 11 p.m. UTC, and weekends, 9 a.m. to 3 p.m. UTC.

TextMagic’s auxiliary content includes a blog and SMS marketing advice for the many businesses they represent. These materials will be beneficial to both beginner and seasoned SMS marketers.

TextMagic Integrations

TextMagic’s integrations are all managed via Zapier. In addition, a REST API is also available for TextMagic. The REST API of TextMagic is frequently used for the following purposes:

  • Inbound and outgoing communication information can be queried.
  • Keeping track of contacts and the creation of templates
  • Text messages that are sent regularly can be scheduled.

TextMagic makes every effort to assist clients utilizing their API Gateway but only in areas directly related to their API documentation or pre-written wrappers. Unfortunately, they don’t offer development help, so you’ll have to write the code outside TextMagic.

According to TextMagic’s website, they can ensure that text messages will be sent immediately once they get a request. As long as the recipient’s phone has coverage, messages are usually sent within a few seconds. 

However, they emphasize that the ultimate delivery time cannot be guaranteed because it depends on network conditions beyond their control. As a result, they have a 98.4 percent average delivery rate, significantly lower than many of their competitors, who have a 99 percent + or 100 percent delivery record with a Service Level Agreement.

TextMagic sites and services use SSL/HTTPS encryption, and your contacts, messages, and accounts are fully backed up year-round, 24 hours a day, seven days a week. 

TextMagic Alternatives

The top alternatives that are available in the market to TextMagic are listed down below:

  • Trumpia
  • Maropost Marketing Cloud
  • Textedly
  • Mozeo
  • SlickText
  • Adjust
  • ShoutOUT
  • Twilio

SMS is a versatile and important marketing tool, and your chosen platform depends on your company’s demands. Choosing a platform that matches your needs is critical, regardless of your industry, budget, development knowledge, or scalability. Let us look into a few comparisons:

How Does Twilio Stack Up Against TextMagic?

Twilio is a text marketing software platform that includes everything you need to start. It comes with advanced segmentation and automation tools, APIs, and connectors that allow you to link SMS to any of your websites, applications, or workflows.

While Twilio is known for being a developer’s tool (which we are), we’ve also developed a set of tools and no-code capabilities to allow anybody to utilize our platform for SMS marketing, regardless of their coding knowledge or technical know-how. 

In addition, our APIs may also be used to integrate with services like HubSpot, Shopify, Salesforce, Zapier, and other customer relationship management (CRM) applications.

Twilio Studio is a visual workflow builder that allows developers and marketers to create amazing customer experiences. This tool creates automated campaigns, contact center processes, autoresponders, SMS surveys, drip campaigns, and appointment reminders. Additionally, for a comprehensive omnichannel experience, you may link other channels (email, voice, WhatsApp, etc.).

Start with Twilio’s CodeExchange, a collection of code examples that will guide you through everything from setting up SMS notifications to creating an opt-in app.

Is Twilio better than TextMagic?

Twilio is a cloud communications platform, unlike most other SMS text messaging services on this list (often referred to as a communications platform as a service or CPaaS). Rather than a monthly price tier, you pay for texts sent and received and carrier rates. Twilio allows you to send a single text message for as little as $0.0075, and local phone lines start at $0.

Twilio enables phones, VoIP, and messaging to be incorporated into the web, desktop, and mobile apps, paving the way for the future of business communications. We handle the cumbersome telecom gear and offer a globally accessible cloud API that developers may use to create sophisticated and complicated communications systems. 

TextMagic is a UK-based SMS provider with over 14 years of expertise in helping businesses enhance communications and mobile marketing by sending and receiving text messages over the internet.

TextMagic Review Conclusions

To sum up this review, I can say that TextMagic is one of the most trusted options for strong SMS marketing solutions. It’s really easy to use and requires little to no programming knowledge to get started. It has a basic user interface, and sending messages to our pals takes only a few minutes. In addition, it’s a time-saving feature to include pre-formatted templates and files in your works. 

Their pricing structure is oriented toward small businesses. Customers are unconcerned about underutilizing TextMagic since they pay for each text message.

Companies have far more freedom, regardless of how often they use SMS marketing, because there is no monthly fee. Larger organizations that send a large number of text messages, on the other hand, may find this to be too expensive.

Is TextMagic worth the money?

TextMagic prioritizes efficiency and automation, which we found appealing. Additionally, small businesses already accustomed to various marketing means would benefit greatly from API Gateways and Zapier connections.

Their website has many API resources, including wrappers for almost a dozen different programming languages. There are also how-to articles, video courses, and customer service available 24 hours a day, seven days a week.

The ability to import contacts saved us a lot of time. The option to conduct two-way text conversations with customers and the capacity to share inboxes with other team members was also a fantastic addition. 

Their website has many API resources, including wrappers for almost a dozen different programming languages. Customers in the United States, the United Kingdom, and Australia may also access how-to articles, video courses, and 24/7 customer service. Try it out today!