The go-to platform for professionals working with video

The recent episode of the Tekpon SaaS Podcast features an enlightening discussion with Viktor Underwood, the CEO of Quickchannel, a leading video communication platform. The host, Cristian Dina, delves deep into Quickchannel’s origins, mission, and evolution, as well as Viktor’s insights on the video platform industry, challenges faced, and future aspirations.

What does Quickchannel do?

Viktor begins by outlining what Quickchannel does: an end-to-end video communication platform for large enterprise businesses and government sector clients. Quickchannel’s ultimate goal is to save time and money for its customers by integrating various video-related functions into one cohesive platform. This includes tools for marketing, webinars, internal live streams, educational content, HR, and investor relations, among others. Importantly, Quickchannel focuses on security, scalability, and compliance, making it a preferred solution for many enterprises and government organizations.

Viktor emphasizes the significant issue of time and cost that Quickchannel seeks to address. Post-pandemic, the shift to digital formats forced many companies to adopt multiple tools for video-related tasks. Over time, this led to inefficiencies and higher costs. By consolidating these functionalities, Quickchannel makes it easier for organizations to manage video content uniformly and economically.

Quickchannel and Screen9 merger

Viktor also discusses the transformational impact of their merger with Screen9, the second-biggest video platform in the region. He describes the synergy created by combining Quickchannel’s commercial strength and Screen9’s technological prowess. He points out that merging two companies brought challenges, especially in aligning teams and redefining their ideal customer profile. Nevertheless, the merger has strengthened their market offering, helped grow revenue, and set them on a path to profitability.

Reflecting on the merger process, Viktor underscores the importance of understanding the other party and aligning cultures and goals. He advises future merger hopefuls to leave some plans open-ended so they can adapt as they start working together.

Quickchannel currently employs between 40 and 50 people across offices in Stockholm, Krakow, and Finland. Viktor shares that the company was initially founded in 2002 with a focus on live-streaming local political meetings in Sweden.

Wrapping up, Viktor offers valuable advice for those entering the SaaS space. He stresses the importance of curiosity, problem-solving, and a proactive attitude toward trying and learning new things. He also recommends essential software tools like Slack for internal communication and HubSpot for CRM and marketing. Lastly, he suggests looking into the MEDDIC sales methodology for those focusing on enterprise sales.

This episode provides a comprehensive overview of Quickchannel’s journey, value propositions, and practical insights for anyone interested in the SaaS and video platform market. Viktor’s openness and wealth of experience make it a must-listen for professionals navigating the complexities of video communication and SaaS business growth.