or
Continue with LinkedIn
Recover my Password
Submit your Tekpon Account E-mail address and you will receive an email with instructions to reset your password.

What SaaS founders need to know about design

What SaaS founders need to know about design | Tracy Osborn - TinySeed

In this episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Tracy Osborn, the program director at Tiny Seed. The conversation focuses on design fundamentals and shortcuts for SaaS founders. Tracy offers valuable insights and advice for SaaS founders looking to improve their design strategies.

We start with the importance of the call to action on a landing page. Tracy emphasizes that the CTA can often get hidden if it is the same color as the web page or buried within a lot of content. She recommends tracking metrics to determine the effectiveness of CTA changes and emphasizes the need for persuasive language, specific instructions, and contrasting colors to make the CTA easily visible.

Tracy suggests adding CTAs throughout the website copy, not just at the top of the page. She emphasizes the need for sufficient CTAs within the content to capture attention and encourage action when potential customers are ready to click.

Design fundamentals for SaaS founders

Our guest suggests prioritizing copywriting before designing the website to optimize a landing page. It is crucial to refine the copy, making it concise and easily skimmed with bullet points. Seeking feedback from non-customers and high-value customers on the copy and website is essential. Design updates should be based on the new copy, which is why hiring a designer who understands effective copywriting for conversion is ideal.

The discussion then shifts to branding and the importance of making all visual elements of a company, such as logos and websites, look cohesive and representative. Tracy warns that disconnects between a landing page and the product can lead to confusion and customer churn. She advises that changes made to a landing page should be reflected in the product’s front and back end to maintain brand consistency.

Tracy concludes the episode by discussing her work at Tiny Seed. She highlights that her role as the Program Director involves helping founders improve various company operations, including sales, marketing, pricing, design, and hiring. Tracy finds fulfillment in facilitating the growth of the companies in the program and celebrates their successes.

Overall, this episode provides valuable insights for SaaS founders looking to enhance their design strategies and highlights the importance of effective branding, CTAs, and refining copy before diving into design. Tracy’s expertise and experience in the field make this episode a must-listen for SaaS founders looking to elevate their design game.

Podcast Host & Guest(s)

Cristian Dina

Host

Cristian Dina

Co-Founder & Managing Partner @ Tekpon
Tekpon Favicon

Managing Partner & SaaS Podcast Host @ Tekpon

As one of the founding members of Tekpon, Cristian has worn many hats within the company, but perhaps none shines brighter than his role as the charismatic host of the Tekpon SaaS Podcast. Cristian is a community builder at heart, being the Bucharest city leader for SaaStock Local and the author of the best-selling book King of Networking.

This website uses cookies

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

You can read more about all this at the following links.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

These trackers help us to measure traffic and analyze your behavior to improve our service.

These trackers help us to deliver personalized ads or marketing content to you, and to measure their performance.