Google Analytics Reviews for 2025
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What is Google Analytics?
Google Analytics empowers businesses to understand their customers across devices and platforms. It acts as a central hub, collecting data from your website and mobile app to generate reports that provide insights into user behavior. This information is crucial for making informed marketing decisions and optimizing your overall customer journey.
Gain a comprehensive understanding of how users interact with your web properties, including page views, traffic sources, and user journeys. Uncover demographic data, interests, and user behavior patterns to understand who your customers are and what resonates with them.
Measure the effectiveness of your marketing campaigns across various channels to optimize your return on investment (ROI). Define specific goals for your website or app (e.g., purchases, sign-ups), and track user progress towards achieving them.
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Best For
- Small Business
- Medium Business
- Large Enterprise
Google Analytics Pricing
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Google Analytics Features
- Behavior Tracking
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Data Import/Export
- Keyword Tracking
- KPI Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real Time Data
- Reporting & Statistics
- Reporting/Analytics
- Website Analytics
- Referral Tracking
- Ad hoc Reporting
- Data Management
- Single Page View
- Funnel Analysis
- Indexing
- Interactive Reports
- Data Connectors
- Data Discovery
- Augmented Analytics
- Pageview Tracking
- Usage Tracking/Analytics
- Intelligent Search
- Real Time Reporting
- Time on Site Tracking
- Third-Party Integrations
- Dashboard
- API
- Data Visualization
- Access Controls/Permissions
- Customizable Dashboard
- Site Search Tracking
- Data Aggregation
- Product Data Management
- Search/Filter
- Activity Dashboard
- Alerts/Notifications
- Widgets
- Customer Database
- Data Capture and Transfer
- User Interaction Tracking
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Google Analytics Company Details
Company Name
Google, LLC
Headquarters
United States
Website
marketingplatform.google.com
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