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Kissmetrics Reviews

& Product Details

What is Kissmetrics?

Kissmetrics is a platform for marketing analytics that offers simple, human-centered analytics to track user behavior and increase revenue. The platform provides a comprehensive view of the customer journey, tracking every action from the first visit to post-signup.

The powerful behavioral analytics platform helps businesses understand and leverage customer data for smarter decision-making and revenue growth. It stands out for its ability to track human behavior across multiple channels, providing deep insights into customer interactions and journeys.

Kissmetrics is particularly effective in reducing churn, improving engagement, and driving revenue growth. Its capabilities include detailed customer activity tracking, funnel analysis, revenue insights, and advanced BI reporting.

With its multi-channel attribution, businesses can determine which marketing channels are leading to conversions. The platform also supports A/B testing to optimize user experiences and provides critical insights into metrics like feature usage, active users, page views, and customer churn.

By focusing on essential Key Performance Indicators (KPIs) such as site usage, customer value, payment behavior, and product engagement, businesses can improve their decision-making processes.

The platform is trusted by a wide range of industries, including eCommerce, SaaS, fintech, B2B, B2C, and healthcare, making it a versatile tool for various business models.

Best For

Advanced Product and Marketing Analytics
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website


Starting from:

$299 /month

Pricing Model: Subscription

Pricing Details:

Kissmetrics offers flexible pricing options to accommodate teams of all sizes. Their "Build Your Plan" starts at $25.99 per month for 10K events, with a 25% discount on yearly billing. They also provide a Pay-As-You-Go plan at $0.0025 per event for those not ready for a specific plan. The most popular plans include Silver, Gold, and Platinum, with the Platinum plan offering custom pricing for large teams and enterprises. These plans are designed to be simple and flexible, catering to different business needs.

See Kissmetrics Coupons

Silver Plan


Gold Plan


Platinum Plan

Custom Pricing
  • Campaign Tracking
  • Activity Tracking
  • Behavior Tracking
  • Campaign Analytics
  • Collaboration Tools
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Dashboard Creation
  • Data Import/Export
  • Goal Setting/Tracking
  • Keyword Tracking
  • Multi-Channel Data Collection
  • Performance Metrics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • AB Testing

Additional Features

  • Real Time Reporting
  • Web Traffic Reporting
  • Funnel Analysis
  • Alerts/Notifications
  • Query Builder
  • Usage Tracking/Analytics
  • Engagement Tracking
  • Dashboard
  • User Interaction Tracking
  • Data Connectors
  • Search/Filter
  • Access Controls/Permissions
  • Product Data Management
  • Pageview Tracking
  • Self-service Analytics
  • Storytelling
  • Visitor Tracking
  • Third Party Integrations
  • Social Media Integration
  • Referral Tracking
  • Site Search Tracking
  • Data Discovery
  • Interactive Reports
  • Multi-Channel Attribution
  • Self Service Data Preparation
  • Time on Site Tracking
  • Cohort Analysis
  • Visualization
  • Data Visualization
  • Predictive Analytics
  • Mobile Dashboards
  • Activity Dashboard
  • Multiple Site Management
  • Campaign Management


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Kissmetrics Featured Comparisons

  • Slack

    Team Collaboration Software

  • WordPress.com

    Content Management Systems

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    Marketing Automation Software

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    eCommerce Software

  • Rippling

    HR Software

  • HubSpot Marketing Hub

    Marketing Automation Software

  • Zapier

    Data Integration Software

  • HubSpot CRM

    CRM Software

  • LiveChat

    Live Chat Software

  • Wrike

    Project Management Software

  • WooCommerce

    eCommerce Software

  • Adobe Commerce

    eCommerce Software

  • Adobe Marketo Engage

    Marketing Automation Software

  • Instapage

    Landing Page Software

  • SuperSaaS

    Scheduling Software

  • GetResponse

    Email Marketing Software

  • Unbounce

    Landing Page Software

  • Klipfolio

    Business Intelligence Software

  • Help Scout

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  • Wufoo

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  • Cognito Forms

    Form Builder Software

Global Average Score
  • Ease of Installation

    Many users have noted that Kissmetrics is easy to install, with most people able to install the tracking code and get it running within a few minutes.​

  • Detailed Analytics

    The software provides extensive data and insights, which are valuable for understanding user behavior and customer journeys. It offers features like site search tracking, multiple site management, and keyword & campaign tracking.

  • Customer Support

    Customer support is highly rated, with users appreciating the guidance provided during installation and troubleshooting.

  • Useful for Various Business Sizes

    Kissmetrics is suited for small to mid-sized businesses, offering robust reporting and analytical tools that are crucial for these organizations.

  • Marketing Insights

    It has been particularly useful for marketing teams, providing insights into content strategy, campaign performance, and user engagement.

  • Implementation Complexity

    Several users have noted that implementing Kissmetrics can be challenging, especially for websites with numerous different events and properties.

  • High Learning Curve

    The software presents a significant learning curve, and users without technical expertise may find it difficult to set up and manage.​

  • Cost Factor

    The pricing can be a barrier, particularly for small businesses or startups. The starting price is around $150, and it can go up depending on the features required.

  • Limited Integration Capabilities

    Some users have mentioned limitations in integrating Kissmetrics with other tools, such as AdWords and Salesforce, which can be a drawback for businesses relying on these platforms.

  • Data Summarisation and CRM Integration

    Summarizing data and integrating with CRM systems can be challenging, which might affect the usability of some businesses.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

Tell us your opinion about Kissmetrics and help others.

Kissmetrics – A behavioral analytics platform

Kissmetrics is a comprehensive customer analytics and engagement platform that enables businesses to track, analyze, and optimize user behavior, providing actionable insights for informed decision-making. So, in the broad universe of digital analytics, Kissmetrics emerges as one of the most appreciated guides for the intricate pathways of data insights.

The genesis of Kissmetrics was meant to serve and solve the real challenges faced by businesses and individuals striving to comprehend the many nuances of user engagement. Yet, what is noticeable is that Kissmetrics has evolved alongside the changing digital landscape in recent years. Its evolution mirrors the rapid technological transformations and the growing hunger for actionable insights. From its initial days as a tool to measure online marketing effectiveness, Kissmetrics has grown into a complete analytics platform, offering businesses the necessary depth of understanding. The evolution of Kissmetrics meets the ever-expanding scope of analytics needs today, from basic tracking to the demand for sophisticated insights that drive strategic decision-making.

What does Kissmetrics do for your business?

At its core, Kissmetrics is more than just a platform; we can say it’s like a digital compass, meticulously designed to reveal the mysteries of user behavior and transform raw data into actionable insights.

So, Kissmetrics is not merely a tool for tracking website visits; it’s a strategic ally in the quest for comprehensive user insights. Its purpose revolves around offering businesses a 360-degree view of their users, from the initial interaction to conversion and beyond. This depth of understanding enables organizations to tailor their strategies, optimize user experiences, and ultimately drive growth.
In regards to the target audience, Kissmetrics caters to several diverse professionals, such as:

  • Digital Marketers – for the marketers navigating the digital landscape, Kissmetrics serves as a point of reference, offering insights into the effectiveness of campaigns, the behavior of target audiences, and the impact of various touchpoints.
  • Product Managers – at the heart of product development, Kissmetrics provides a good lens into user interactions. Product managers leverage its capabilities to refine features, enhance user experiences, and align product strategies with user preferences.
  • Data Enthusiasts – for those immersed in the intricacies of data analysis, Kissmetrics can open many doors. Analysts and data scientists delve into the platform’s offerings to uncover patterns, trends, and opportunities for optimization.
  • Business Strategists -in the boardrooms where strategic decisions are taken, Kissmetrics becomes a natural strategic partner. Business leaders harness their insights to make informed choices, driving their organizations toward success.

Kissmetrics’ Features Explained

Let’s delve now into the core features that define Kissmetrics, providing users with a robust toolkit to understand and interpret user behavior:

Deep Data Tracking Functionality

Kissmetrics excels in meticulous data tracking, offering granular insights into user interactions. It goes beyond basic analytics tools, providing a detailed account of every click, scroll, and engagement. The result is more knowledge and more actionable insights.

Wide Range of Analytics Reports

Kissmetrics offers a diverse set of reports, addressing various analytics needs. From funnel reports mapping user journeys to cohort reports revealing trends over time, the platform ensures a comprehensive view of audience behavior. There are really many options to choose from and this is sure an advantage for different businesses.

A/B Testing Capabilities

Integrating A/B testing seamlessly, Kissmetrics allows users to experiment with different strategies, analyze user responses, and refine campaigns for optimal impact.

High Degree of Customization

Fundamental point: Kissmetrics provides a high level of customization. Users can tailor reports, set up dashboards, and configure the platform as they like to align with specific business goals, delivering a personalized analytics experience.

Comprehensive Integration Options

Kissmetrics doesn’t operate in isolation and this is extremely relevant; it integrates with a variety of platforms and tools. Whether syncing with marketing tools or merging data with CRM systems, Kissmetrics facilitates a collaborative workflow. Sometimes it needs some expertise, of course, but the ultimate result is excellent.

Strengths and Areas for Improvement


  • Deep Data Tracking – As mentioned, Kissmetrics is excellent in providing deep insights through its efficient data tracking functionality. Clients benefit from a specific understanding of user interactions, going beyond standard analytics tools: “Tie every action to a human” – you read on Kissmetrics’ website and it actually sums it up.
  • Comprehensive Feature Set – the platform boasts an extensive array of features, catering to a variety of analytics needs. From detailed funnel reports to cohort analysis and A/B testing, Kissmetrics ensures users have a diverse toolkit to gain insights from their data.
  • Customization and Integration – Kissmetrics stands out for its high degree of customization, allowing users to tailor reports and dashboards to suit their specific business goals. Its smooth integration capabilities with various platforms further contribute to a fully effective analytics experience.


  • Suitability for Small Businesses – While Kissmetrics excels in catering to the needs of larger enterprises, its pricing and complexity may pose some challenges for small-sized businesses. The platform might be more resource-intensive than what smaller businesses require, potentially making it less cost-effective for this segment.
  • Initial Setup and Learning Curve – For some users, particularly those new to advanced analytics tools, the initial setup and learning curve of Kissmetrics may be challenging. Navigating through the platform’s strong features might require a steeper learning curve and the necessary time to adapt.

Some of the alternatives to Kissmetrics

  • Google Analytics
  • Mixpanel
  • Amplitude
  • Segment
  • Crazy Egg
  • Woopra
  • Adobe Analytics
  • Heap

So, there are many competitors in this specific area. However, as some reviews have also pointed out, while Google Analytics, for instance, has a robust feature set, it tends to lean towards broader website analytics and lacks some of the specific user-centric features found in Kissmetrics. Thus, this remains its greatest strength in site metrics and what customers actually love about the tool.

Usability and User Interface

A crucial question for all the tools in this particular business segment: is it really easy to use?

Well, Kissmetrics prides itself on a particularly user-friendly interface and it looks as such, ensuring a smooth navigation experience for users. Setting up dashboards becomes an intuitive process, allowing businesses to configure and manage their analytics environment easily. The platform’s commitment to user-friendliness extends to understanding the customer journey, simplifying the interpretation of data for actionable insights.

What about setup and integration time?

While the setup process is straightforward, users should be prepared for an initial time investment. Ensuring a seamless data flow within the platform requires a certain attention to detail during the initial setup phase. Kissmetrics acknowledges this necessity, emphasizing the importance of dedicating time upfront to guarantee an accurate data tracking system. So, be prepared for that in order to avail of its many features.

Pricing Plans for Kissmetrics

Here’s a breakdown of the current pricing models:

  • 10K Events Plan – $25.99/month (25% discount on yearly billing)

The 10K Events Plan offers a suitable entry point for businesses taking their first steps into advanced analytics. Priced at $25.99/month, it enables you to track up to 10,000 events per month and it goes up as you scale. Opting for the yearly billing cycle unlocks a generous 25% discount, providing long-term affordability (not bad for new customers).

  • Pay As You Go – $0.0025/event

The Pay as You Go model aligns costs precisely with usage. At $0.0025/event, this plan ensures that you only pay for the events you track. It’s a scalable option, perfect for businesses with fluctuating analytics needs, offering both flexibility and cost-effectiveness.

  • Silver Plan – $199/month

The Silver Plan, priced at $199/month, caters to the needs of small businesses hungry for comprehensive analytics. It provides an expanded event tracking capacity and additional features, making it an excellent choice for those ready to delve deeper into their data.

  • Gold Plan – $499/month

The Gold Plan, priced at $499/month, is tailored for mid-sized businesses aiming for a strong analytics solution. With increased event tracking limits and advanced features, it positions itself as the best choice for businesses experiencing growth and requiring more analytical firepower.

  • Platinum Custom Pricing

For agencies, large teams, and enterprises with unique and extensive analytics requirements, Kissmetrics offers a custom pricing solution ready to accommodate the complexities of larger operations, providing a tailored approach to pricing based on specific needs.

  • MTU Based Pricing

The MTU Based Pricing option, in this case, allows for a bespoke approach, aligning costs precisely with individual requirements. To explore this option, businesses can schedule a call with Kissmetrics to discuss their specific needs.

Also, to start, you can request a personalized demo call at any time just to have a first overview of what Kissmetrics has to offer.

Is Kissmetrics worth it?

At the end of our analysis and review, Kissmetrics emerges as one of the major game-changers in the field, bringing a tactical advantage through very detailed customer insights. In fact, Kissmetrics isn’t just about numbers; it’s about understanding each user’s moves in fine detail. This means you get insights so sharp they can guide your strategy effectively. It’s like having a backstage pass to user behavior, allowing businesses to make decisions that truly connect with their audience.

Kissmetrics packs a punch with features like funnel reports, cohort analysis, and A/B testing – a toolkit that goes beyond the basics that other tools tend to offer. Whether you’re just starting or a seasoned player, Kissmetrics gives you the tools to decode what your users are up to and change your game plan accordingly. Recognizing businesses’ unique needs, Kissmetrics also serves up quite a wide buffet of flexible pricing plans. And if you’re after something more tailored, the option for MTU Based Pricing is always there.

Considering Kissmetrics for your team?

Sure, it’s all about understanding what your business craves. If you’re hungry for detailed insights and willing to put in the groundwork, Kissmetrics is the play. Small businesses might find the 10K Events Plan just right, while bigger players can explore the tiered plans for added oomph. In a nutshell, Kissmetrics isn’t just an analytics tool; it can be your most important strategic partner.

Kissmetrics Frequently Asked Questions (FAQs)

Kissmetrics can be used for your website by integrating it to track user behavior, engagement, and revenue growth.

Key features include multi-channel attribution, A/B testing, churn reduction, funnel visualization, and keeping customer data private.

You can tie every action to a user, gaining insights from customer data through a simple dashboard and integrating with top apps to analyze behavior and improve marketing strategies.

Kissmetrics provides analytics that tracks human behavior to increase revenue.

It helps in tracking behavior, finding bottlenecks, reducing customer churn, and increasing revenue.

The tool ties every user action to human behavior, making it easier to track marketing success across multiple channels.

Kissmetrics offers various pricing plans:

  • 10K Events Plan: $25.99/month with a 25% discount on yearly billing.
  • Pay As You Go: $0.0025/event.
  • Silver Plan: $199/month for small businesses.
  • Gold Plan: $499/month for mid-sized businesses.
  • Platinum Plan: Custom pricing for agencies, large teams, and enterprises.

Additionally, there’s an option for MTU Based Pricing, and you can schedule a call with them to discuss specific needs.

To make good content outstanding with Kissmetrics, use its behavioral marketing tools to understand how users interact with your content.

Analyze which content drives engagement and conversions and use A/B testing to optimize content flows.

Track user behavior throughout the customer lifecycle to tailor content effectively, enhancing its relevance and impact.

Kissmetrics is used for tracking and analyzing human behavior on websites and mobile apps to improve engagement and drive revenue growth.

It’s used for multi-channel attribution, A/B testing, churn reduction, funnel visualization, and ensuring customer data privacy.

The main difference between Google Analytics and Kissmetrics lies in their focus and capabilities.

Google Analytics is more about quantitative data like page views, sessions, and user demographics.

Kissmetrics, on the other hand, provides a deeper insight into user behavior, tying every action to an individual user. It offers more detailed behavioral tracking and customer journey analysis, making it easier to understand the impact of specific actions on conversions and revenue.

Kissmetrics does not offer a completely free plan, but it does have a free trial. The pricing plans are based on the number of events tracked, with options for monthly billing, yearly billing, and pay-as-you-go.

Yes, Kissmetrics is a web analytics tool that focuses on event and behavior-based analytics. It tracks and analyzes how users interact with websites and apps, providing insights to improve engagement and drive revenue growth.


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