Instapage Pricing Reviews for 2025
Save 40% on your SaaS stack with expert guidance
Free Consultation
Instapage Pricing
Explore Instapage’s tailored pricing plans designed for diverse digital marketing needs, from creating basic landing pages to optimizing for high conversion rates and scaling enterprise operations.
Starting at $99 per month for the Create plan, each tier offers increasing complexity and features, including AI content, A/B testing, and advanced integrations.
Customizable based on traffic needs and enterprise requirements, Instapage also provides a 14-day free trial for new users to experience the platform’s capabilities firsthand, ensuring solutions fit various marketing strategies and budgets.
Instapage Plans
Instapage Create
- 15,000 unique monthly visitors
- #1 drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
- Triggered popups
- AI content
- Mobile responsiveness
- Unlimited conversions
Instapage Optimize
- All Instapage Create features plus:
- Server-side A/B testing
- Hypothesis setting and history
- Experimentation history
- Customizable traffic splitting
- Multi-step forms
- Dynamic text replacement
Instapage Scale
- All Instapage Optimize features plus:
- Expanded usage package
- 50k Unique Visitors
- 50 Published Pages
- 15 Team Members
- 10 Subdomains
- 10 Workspaces
Instapage Convert
- All Instapage Scale features plus:
- AdMap®
- AI Experiments
- Editable Global Blocks
- Ad-to-Page Personalization
- Heatmaps
- Workspace Scripts
- Custom Fonts
- SSO (Single Sign-On)
- Direct Lead-Bypass
- Audit Logs
- Bulk Lead Downloads
- Guaranteed Uptime-Converting SLA
- Page Migration Services
- Dedicated Launch Specialist
- Custom Feature Implementation
- Custom Integrations
- Conversion Consulting
- Design Services
- Customer Success Manager
You're probably overpaying for Instapage.
Median Buyers Pay
$/year
Your Estimate
$/year
Save $ vs market average
💡 We've negotiated this exact plan for up to less.
No vendor bias.
We'll handle everything!
Free. Fast. 1:1 with a real pricing expert.
Instapage vs. Similar Products
Select up to 3 Software, to enable Comparison
Compare Selected SoftwareEditorial Review: Instapage Pricing Deep Dive
Instapage provides a range of plans designed to cater to different needs, from simple landing page creation to comprehensive conversion optimization and enterprise-scale deployment.
Here’s an overview of Instapage’s current offerings:
Create Plan
Priced at $99 per month, this plan allows users to build responsive, on-brand pages without needing developer skills. It supports up to 15,000 unique monthly visitors and includes unlimited conversions, AI content generation, triggered popups, and real-time visual collaboration.
Optimize Plan
At $199 per month, the Optimize plan builds on the Create plan by increasing the visitor limit to 30,000 per month and adding advanced features like server-side A/B testing, experimentation history, customizable traffic splitting, multi-step forms, and dynamic text replacement. This plan is recommended for users focused on maximizing their conversion rates.
Scale Plan
The Instapage Scale plan costs $299 per month or $239 per month annually. It includes a landing page builder, unlimited conversions, server-side A/B testing, AI content, real-time collaboration, Instablocks, AMP pages, dynamic text replacement, SSL encryption, GDPR compliance, Google SSO, and integrations with Zapier, HubSpot, Salesforce, and Marketo.
Convert Plan
This custom Instapage pricing plan is tailored for large-scale needs with advanced features like global blocks, heatmaps, audit logs, direct lead bypass, and professional services, including a dedicated customer success manager. The Convert plan is enterprise-ready, designed for high-level scalability and extensive conversion optimization.
Free Trials and Demos
Instapage offers a 14-day free trial for the Create, Optimize, and Scale plans, giving full access to their features with a limit of 2,500 unique visitors. The trial requires a credit card to start but can be canceled at any time. The Convert plan does not have a free trial but offers a live demo upon request.
Usage and Customization
The Create plan is fixed in its offerings, while the Optimize plan offers a standard package and an expanded option with 50,000 unique monthly visitors for those needing higher limits, available only on annual contracts.
Instapage’s platform also supports extensive integrations and security features, making it a versatile tool for businesses looking to enhance their digital advertising effectiveness through better landing pages and targeted conversions.
About the Authors
Writer
