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Instapage Pricing

Explore Instapage’s tailored pricing plans designed for diverse digital marketing needs, from creating basic landing pages to optimizing for high conversion rates and scaling enterprise operations.

Starting at $99 per month for the Create plan, each tier offers increasing complexity and features, including AI content, A/B testing, and advanced integrations.

Customizable based on traffic needs and enterprise requirements, Instapage also provides a 14-day free trial for new users to experience the platform’s capabilities firsthand, ensuring solutions fit various marketing strategies and budgets.

Instapage Plans

Instapage Create

  • 15,000 unique monthly visitors
  • #1 drag & drop builder
  • Reusable page blocks
  • Real-time visual collaboration
  • Triggered popups
  • AI content
  • Mobile responsiveness
  • Unlimited conversions

Instapage Optimize

  • All Instapage Create features plus:
  • Server-side A/B testing
  • Hypothesis setting and history
  • Experimentation history
  • Customizable traffic splitting
  • Multi-step forms
  • Dynamic text replacement

Instapage Scale

  • All Instapage Optimize features plus:
  • Expanded usage package
  • 50k Unique Visitors
  • 50 Published Pages
  • 15 Team Members
  • 10 Subdomains
  • 10 Workspaces

Instapage Convert

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  • All Instapage Scale features plus:
  • AdMap®
  • AI Experiments
  • Editable Global Blocks
  • Ad-to-Page Personalization
  • Heatmaps
  • Workspace Scripts
  • Custom Fonts
  • SSO (Single Sign-On)
  • Direct Lead-Bypass
  • Audit Logs
  • Bulk Lead Downloads
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Dedicated Launch Specialist
  • Custom Feature Implementation
  • Custom Integrations
  • Conversion Consulting
  • Design Services
  • Customer Success Manager
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Ana Maria Constantin

Instapage provides a range of plans designed to cater to different needs, from simple landing page creation to comprehensive conversion optimization and enterprise-scale deployment.

Here’s an overview of Instapage’s current offerings:

Create Plan

Priced at $99 per month, this plan allows users to build responsive, on-brand pages without needing developer skills. It supports up to 15,000 unique monthly visitors and includes unlimited conversions, AI content generation, triggered popups, and real-time visual collaboration.

Optimize Plan

At $199 per month, the Optimize plan builds on the Create plan by increasing the visitor limit to 30,000 per month and adding advanced features like server-side A/B testing, experimentation history, customizable traffic splitting, multi-step forms, and dynamic text replacement. This plan is recommended for users focused on maximizing their conversion rates.

Scale Plan

The Instapage Scale plan costs $299 per month or $239 per month annually. It includes a landing page builder, unlimited conversions, server-side A/B testing, AI content, real-time collaboration, Instablocks, AMP pages, dynamic text replacement, SSL encryption, GDPR compliance, Google SSO, and integrations with Zapier, HubSpot, Salesforce, and Marketo.

Convert Plan

This custom Instapage pricing plan is tailored for large-scale needs with advanced features like global blocks, heatmaps, audit logs, direct lead bypass, and professional services, including a dedicated customer success manager. The Convert plan is enterprise-ready, designed for high-level scalability and extensive conversion optimization.

Free Trials and Demos

Instapage offers a 14-day free trial for the Create, Optimize, and Scale plans, giving full access to their features with a limit of 2,500 unique visitors. The trial requires a credit card to start but can be canceled at any time. The Convert plan does not have a free trial but offers a live demo upon request.

Usage and Customization

The Create plan is fixed in its offerings, while the Optimize plan offers a standard package and an expanded option with 50,000 unique monthly visitors for those needing higher limits, available only on annual contracts.

Instapage’s platform also supports extensive integrations and security features, making it a versatile tool for businesses looking to enhance their digital advertising effectiveness through better landing pages and targeted conversions.


Ana Maria Constantin


Ana Maria Constantin

CMO @ Tekpon
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Chief Marketing Officer

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.

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