Semrush
Semrush Pricing
Semrush pricing is built for flexibility, offering individual toolkits for SEO, social media, content, advertising, local marketing, and more.
Each toolkit has its own tiered plans, starting from affordable entry points like $10/month, with options to scale up for growing teams or agencies. You can mix and match toolkits, add users, or activate trials based on your needs.
Free accounts offer limited access, while 7-day trials are available for most plans. Enterprise users can request custom solutions.
Whether you’re a solo marketer or a global brand, Semrush pricing adapts to your workflow, without forcing you to pay for tools you don’t use.
Semrush Plans
Pro Plan
SEO Toolkit
- Track 500 keywords
- Audit 100,000 pages/month
- 10,000 results/report
- Basic content & rank tracking tools
Guru Plan
SEO Toolkit
- All the Pro features plus:
- Historical data
- 1,500 keywords
- 300,000 pages/month
- Content marketing tools
- ChatGPT tracking
Business Plan
SEO Toolkit
- All the Guru features plus:
- 5,000 keywords
- 1M pages/month
- API access
- Share of Voice metrics
- Large-scale reporting
Pro Plan
Traffic & Market Toolkit
- Traffic analysis
- 100 competitors
- 190+ countries
- Daily insights
- 7 years of historical data
Business Plan
Traffic & Market Toolkit
- All Pro features plus:
- Tailored dashboards
- API access
- Large-team support
Base Plan
Local Toolkit
- GBP optimization
- 375 Map Rank credits
- 30 AI replies/month
- 1 competitor report
Pro Plan
Local Toolkit
- All Base features, plus:
- 1,225 Map Rank credits
- Directory listing management
- 1K AI replies/month
- API access
- 10 competitor reports
Business plan
Local Toolkit
- All Pro features, plus:
- Custom credits/replies,
- Priority support
- Tailored billing
Base plan
Content Toolkit
- Data-driven content ideas
- 10,000 articles/mo
- 5 SEO content boosts/mo
- SEO content briefs
- Content in your brand voice
Base Plan
AI Toolkit
- AI brand visibility analysis for your domain
- SearchGPT, ChatGPT, Perplexity, and Gemini insights
- AI-driven strategic recommendations
- Competitive analysis across AI platforms
- Weekly data updates
Base plan
Social toolkit
- All essential tools for SMM
- Up to 5 profiles to manage
- Up to 10 profiles to track
- 30 monthly content generations
- 50 monthly posts to publish
Pro Plan
Social toolkit
- All Base features plus:
- Up to 10 profiles to manage
- Up to 20 profiles to track
- Unlimited content generations
- Unlimited posts to publish
Business plan
Social toolkit
- All Pro features plus:
- Influencer Analytics tool
- Media Monitoring tool
Base plan
Advertising toolkit
- Unlimited ad spend
- AI Google/Meta ad copy
- AI keywords for Google
- Competitor keyword tracking
- Competitor PLA research
- Unlimited Google Ads exports
Pro plan
Advertising toolkit
- All Base features plus:
- AdClarity
- All competitor ads
- Display, video, or social ads
- Competitor landing page views
Semrush Deals
Semrush Free Deals
Table of Contents
- Semrush Pricing Review
- 📌 Quick Summary on Semrush Pricing
- SEO Toolkit Pricing
- Semrush Traffic & Market Toolkit Pricing
- Semrush Local Toolkit Pricing Review
- Semrush Content Toolkit Pricing Review
- Semrush AI Toolkit Pricing Review
- Semrush Social Toolkit Pricing Review
- Semrush Advertising Toolkit Pricing Review
- Semrush Lead Generation Solution Pricing
- Semrush My Reports Suite Pricing
- 🏢 Semrush Enterprise
- 🎁 Semrush Free Trial & Discounts Info
- 🧠 Our Recommendation Box
- 🔍 Is Semrush Worth the Investment?
- 📝 Final Takeaway on Semrush Pricing
Semrush Pricing Review
Semrush recently transformed its pricing model, introducing specialized Toolkits such as SEO, Traffic & Market, Local, Social, Content, Advertising, and AI, each available with distinct subscription tiers. This Semrush pricing guide breaks down each toolkit individually, detailing plans, features, costs, free trials, and recommendations, helping you choose precisely what you need for your marketing strategy.
📌 Quick Summary on Semrush Pricing
- Pricing starts at $10/month per report (My Reports Suite); toolkit subscriptions typically start from $99/month
- Free trial: 7-day trial for most toolkits; 14-day trial for lead generation and reporting
- Number of Toolkits: 7 primary toolkits plus standalone solutions
- Best for: Marketers, agencies, and enterprises seeking highly customizable subscriptions
SEO Toolkit Pricing
The SEO Toolkit is among the most popular and comprehensive, designed specifically to support professionals, businesses, and agencies seeking advanced SEO capabilities.
📌 Quick Summary for SEO Toolkit Pricing
- Pricing starts at $139.95/month (Pro Plan)
- Free trial: 7-day trial available
- Number of plans: 3 (Pro, Guru, Business)
- Best for: Freelancers, SMBs, growing agencies, and enterprises looking for advanced SEO management
| Plan | Monthly Price | Annual Price (~17% discount) | Best For | Key Features |
|---|---|---|---|---|
| SEO Pro | $139.95/mo | $117.33/mo | Freelancers, small businesses | 5 projects, 500 keywords, 100k page crawls/month |
| SEO Guru | $249.95/mo | $208.33/mo | Growing agencies, SMB teams | 15 projects, 1,500 keywords, historical data |
| SEO Business | $499.95/mo | $416.66/mo | Mid-market agencies, enterprises | 40 projects, API, 5,000 keywords |
👥 Who Each Plan Is For
- SEO Pro: Ideal for freelancers, bloggers, small business owners, or beginners in SEO. It covers essential keyword research, site auditing, and competitor analysis tools for foundational SEO growth.
- SEO Guru: Perfectly suited for growing agencies, professional consultants, or businesses that require historical data, multi-location tracking, advanced reporting integrations, and content marketing tools to scale their strategies.
- SEO Business: Tailored for established mid-market agencies or enterprises needing large-scale project management, extensive keyword tracking, Share of Voice analytics, and API access for deep integrations and automation.
🔧 Feature Breakdown
SEO Pro:
- Up to 5 SEO Projects
- 500 keywords tracked daily
- 100,000 monthly page crawls (20,000 per project)
- Competitor analysis and backlink tracking
- No historical data or ChatGPT search tracking
- Mobile position tracking
- Basic PDF reporting (3 scheduled reports)
- Limited integration options
SEO Guru:
- Up to 15 projects
- 1,500 keywords tracked daily
- 300,000 monthly page crawls with JavaScript rendering
- Historical data for advanced trend analysis
- ChatGPT Search Tracking included
- Content marketing tools (SEO Writing Assistant, Topic Research)
- Keyword Cannibalization Reports
- Looker Studio integration for advanced analytics
SEO Business:
- Up to 40 projects
- 5,000 keywords tracked daily (unlimited targets per project)
- 1,000,000 monthly page crawls (100,000 per project)
- Share of Voice tracking for competitive insights
- API Access for deep integration and automation
- Extended limits across reports and keyword metrics
- Migration assistance from third-party tools
🔄 Plan Comparison Table
| Feature | SEO Pro | SEO Guru | SEO Business |
|---|---|---|---|
| Projects | 5 | 15 | 40 |
| Keywords Tracked (daily updates) | 500 | 1,500 | 5,000 |
| Pages Crawled Monthly | 100,000 | 300,000 | 1,000,000 |
| Historical Data | ❌ | ✅ | ✅ |
| ChatGPT Search Tracking | ❌ | ✅ | ✅ |
| SEO Idea Units/month | 500 | 800 | 2,000 |
| Results per Report | 10,000 | 30,000 | 50,000 |
| Share of Voice | ❌ | ❌ | ✅ |
| API Access | ❌ | ❌ | ✅ |
| Reporting Integrations (Looker Studio) | ❌ | ✅ | ✅ |
| Keyword Cannibalization Reports | ❌ | ✅ | ✅ |
🎁 Free Trial & Discount Info
Semrush’s SEO Toolkit provides a 7-day free trial for Pro and Guru plans. If you’re interested in the SEO Business plan, a custom trial is available upon contacting Semrush sales directly. Subscribing annually brings around a 17% discount compared to monthly billing, ideal if you’re confident about long-term usage.
Additional add-ons:
- Additional Users: From $45/month per user
- Lead Generation Solution: $90/month (includes 1,000 outreach credits and verified badge)
- Base Reports: $10/month per report (basic reporting integrations)
- Pro Reports: $20/month per report (advanced integrations, white-labeling, and AI summaries)
🧠 Recommendation Box
- ⭐ Best value for money: SEO Guru Plan
The SEO Guru plan offers the best balance between cost and capability. It includes historical data, advanced content marketing features, and multi-target tracking, crucial for agencies and growing teams needing deeper insights.
- 🏆 Best for Enterprise: SEO Business Plan
For larger teams, mid-market agencies, or enterprises managing multiple extensive SEO projects, the SEO Business Plan is essential. It delivers massive scale capabilities, API integrations, and advanced competitor tracking—perfect for agencies needing robust reporting and large data management capabilities.
📝 Final Takeaway on Semrush’s SEO Toolkit Pricing
In 2025, Semrush’s SEO Toolkit continues to offer comprehensive and scalable SEO capabilities tailored to distinct needs, ranging from freelancers to large agencies. For most professionals or smaller agencies, the SEO Guru plan offers the best overall value with rich features at a reasonable cost. Larger agencies and enterprises requiring extensive integration and reporting will find the SEO Business plan unmatched in its capabilities.
Regardless of your chosen plan, consider an annual subscription to maximize value through a 17% savings. The 7-day free trial provides an excellent opportunity to test-drive Semrush’s capabilities and ensure it meets your strategic goals before committing.
By clearly understanding your SEO needs, choosing the right Semrush SEO Toolkit pricing plan in 2025 becomes straightforward, cost-effective, and empowering for your marketing strategy.
Semrush Traffic & Market Toolkit Pricing
The Semrush Traffic & Market Toolkit provides powerful insights into your market and competitors, making it essential for strategic marketers and analysts.
📌 Quick Summary for Traffic & Market Toolkit Pricing
- Pricing starts at: $289/month (Pro Plan)
- Free trial: 7-day free trial available
- Number of plans: 2 (Pro, Business)
- Best for: Analysts, marketing strategists, and enterprise-level teams who require comprehensive traffic data and market intelligence
🧾 Pricing Table Overview
| Plan | Monthly Price | Best For | Key Features |
|---|---|---|---|
| Pro | $289/month | Individual analysts, marketers | Traffic analytics, daily trends, competitor monitoring |
| Business | Custom Pricing | Large organizations, enterprises | Industry overview, custom dashboards, advanced alerts |
Annual billing does not currently offer a discount.
👥 Who Each Plan Is For
- Traffic & Market Pro: Best for marketing analysts, strategists, or professionals who require regular access to detailed traffic data, market trends, competitor analysis, and daily updates to inform strategic decisions. Ideal for solo marketers or small-to-medium teams.
- Traffic & Market Business: Designed specifically for enterprises, large organizations, or complex teams that require advanced customization, team collaboration features, API integrations, and comprehensive competitor monitoring tools tailored to sophisticated workflows and extensive datasets.
🔧 Feature Breakdown
Traffic & Market Pro
- Traffic Overview dashboard
- Daily Trends analysis
- Traffic Distribution by channels (AI, Organic, Paid, Social, etc.)
- Competitor Monitoring (EyeOn)
- Regional Trends insights (190+ countries)
- Historical data access (up to 7 years)
- Market Overview for competitor benchmarking
- Analyze up to 100 competitors simultaneously
- Email reporting capabilities
- Basic reports (2 included)
- API access available upon request
Traffic & Market Business (Everything in Pro, plus):
- Industry Overview insights
- Page Groups for targeted analysis
- Advanced notification center
- Custom dashboards tailored to specific needs
- Custom Competitor Monitoring for detailed alerts and insights
- Enhanced API access and integration capabilities
🔄 Plan Comparison Table
| Feature | Pro Plan | Business Plan |
|---|---|---|
| Competitors Monitored | 100 | Custom |
| Traffic Overview | ✅ | ✅ |
| Daily Trends | ✅ | ✅ |
| Regional & Market Trends | ✅ | ✅ |
| Historical Data | 7 years | 7 years+ |
| Industry Overview | ❌ | ✅ |
| Page Groups | ❌ | ✅ |
| Advanced Notification Center | ❌ | ✅ |
| Custom Dashboards | ❌ | ✅ |
| Custom Competitor Monitoring | ❌ | ✅ |
| API Access | Upon request | Upon request |
🎁 Free Trial & Discount Info
The Traffic & Market Toolkit offers a 7-day free trial for the Pro plan, allowing full access to the comprehensive dashboards and competitive insights. Currently, annual billing does not provide additional discounts, making monthly and annual pricing identical at $289/month for the Pro plan. Business plan pricing is customized, requiring direct consultation with Semrush sales.
Available add-ons:
- Additional Users: Custom pricing; contact Semrush sales
- Lead Generation Solution: $90/month (includes 1,000 Lead Finder outreach credits)
- Base Reports: $10/month per report (integrations with Google Analytics, Google Search Console, and more)
- Pro Reports: $20/month per report (advanced integrations, branding, and AI-generated summaries)
🧠 Recommendation Box
- ⭐ Best value for money: Traffic & Market Pro Plan
The Pro Plan provides robust competitive and market intelligence, detailed traffic analysis, and broad insights suitable for individual marketers and small to mid-sized businesses making strategic, data-driven decisions.
- 🏆 Best for Enterprise: Traffic & Market Business Plan
For larger organizations requiring advanced customization, bespoke monitoring capabilities, and in-depth integration into their existing systems and workflows, the Business Plan’s tailored features and extended insights are essential. Contacting Semrush for a custom quote is recommended for exact pricing based on your organization’s unique needs.
📝 Final Takeaway on Semrush’s Traffic & Market Toolkit Pricing
Semrush’s Traffic & Market Toolkit offers extensive insights for strategic marketers and enterprise teams, ensuring data-driven decisions backed by comprehensive competitive analysis and market data. The Traffic & Market Pro plan is an excellent choice for most marketing analysts and smaller teams needing thorough traffic and market insights at a predictable price point ($289/month).
For larger teams or those requiring advanced customization and detailed competitor tracking, the Business Plan provides bespoke solutions and advanced integration capabilities. Its flexible, customized approach makes it ideal for enterprise needs.
With a robust 7-day free trial available for the Pro plan, you can confidently evaluate Semrush’s Traffic & Market Toolkit to confirm it aligns with your strategic objectives before fully committing.
Semrush Local Toolkit Pricing Review
The Semrush Local Toolkit is specifically designed to boost the visibility of local businesses and agencies. It offers comprehensive tools for optimizing local search rankings, managing reviews, and ensuring consistency across major business directories.
📌 Quick Summary for Local Toolkit Pricing
- Pricing starts at: $30/month (Base Plan)
- Free trial: 7-day free trial available
- Number of plans: 3 (Base, Pro, Business)
- Best for: Single-location businesses, multi-location SMBs, large enterprises, and local marketing agencies
🧾 Local Toolkit Pricing Overview
| Plan | Monthly Price | Best For | Key Features |
|---|---|---|---|
| Local Base | $30/month | Single-location businesses | GBP optimization, basic review management |
| Local Pro | $60/month | Growing SMBs | Listing management, hourly reviews, API |
| Local Business | Custom Pricing | Enterprises & agencies | Custom limits, priority support, API access |
👥 Who Each Plan Is For
- Local Base: Ideal for single-location small businesses or startups aiming to optimize their Google Business Profile (GBP), manage customer reviews efficiently, and improve local search rankings with essential tools and analytics.
- Local Pro: Perfect for growing businesses, multi-location SMBs, and agencies needing broader local visibility, centralized management across directories, frequent review monitoring, and robust competitor analysis tools.
- Local Business: Tailored for large-scale enterprises, franchises, or agencies requiring extensive customization, priority customer support, unlimited scalability, and integration with existing technology stacks via API access.
🔧 Feature Breakdown
Local Base Plan
- Google Business Profile (GBP) optimization
- AI-powered review management for GBP
- Map Rank Tracker (375 credits/month)
- AI-generated replies (up to 30 reviews/month)
- Competitor review analytics (1 report for up to 5 competitors)
- Review updates every 6 hours
- AI-powered keyword recommendations for local visibility
- Basic reporting and PDF exports (2 reports)
Local Pro Plan (Everything in Base, plus):
- Enhanced Listing Management (directory info syncing across top global directories)
- Review Management Tool for broader directory reviews
- Hourly review update notifications
- AI-generated auto-replies (1,000 reviews/month)
- Map Rank Tracker (1,225 credits/month)
- Competitor review analytics (5 reports/month, up to 10 competitors each)
- Listing Management API access
- Advanced team collaboration tools
Local Business Plan (Everything in Pro, plus):
- Fully customizable auto-replies and review analytics
- Customizable Map Rank Tracker credits
- Priority customer support for immediate assistance
- Custom billing and pricing arrangements
- Fully customizable reporting and integrations
- Scalable solutions designed for large enterprises and agencies
🔄 Plan Comparison Table
| Feature | Base Plan | Pro Plan | Business Plan |
|---|---|---|---|
| GBP Optimization & AI scheduling | ✅ | ✅ | ✅ |
| Review Management | Basic (GBP) | Advanced | Fully Custom |
| Auto-replies per month | 30 | 1,000 | Custom |
| Map Rank Tracker Credits (monthly) | 375 | 1,225 | Custom |
| Competitor Review Analytics | 1 report (5 competitors) | 5 reports (10 competitors each) | Custom |
| Listing Management | ❌ | ✅ | ✅ |
| API Access | ❌ | ✅ | ✅ |
| Review Updates Frequency | Every 6 hours | Hourly | Hourly |
| Additional Map Rank Tracker Credits | $5 per 1,000 | $5 per 1,000 | Custom |
| Additional Campaigns | $10/campaign | $10/campaign | Custom |
🎁 Free Trial & Discount Info
Semrush’s Local Toolkit offers a 7-day free trial across its Base and Pro plans, allowing businesses to test the comprehensive local SEO and management features before committing. The annual subscription typically provides around 17% savings, making it cost-effective for businesses confident in long-term use.
Optional add-ons available:
- Additional Users: $20/month per user for collaboration
- Lead Generation Solution: $90/month for branded profiles and outreach credits
- Base Reports: $10/month per report (standard integrations and exports)
- Pro Reports: $20/month per report (advanced integrations, white-labeling, and AI-driven summaries)
🧠 Recommendation Box
- ⭐ Best value for money: Local Pro Plan
The Local Pro plan offers the most comprehensive feature set at a reasonable price. It includes robust listing management, hourly review updates, broader competitor analysis, and valuable API access—crucial for growing SMBs and agencies.
- 🏆 Best for Enterprise: Local Business Plan
The Local Business Plan is ideal for enterprises, franchises, or large marketing agencies managing multiple locations at scale. Its customizable approach, priority customer support, and extensive integration capabilities via APIs provide unmatched flexibility for large-scale operations.
📝 Final Takeaway on Semrush’s Local Toolkit
The Semrush Local Toolkit provides a comprehensive, flexible, and affordable solution for businesses aiming to optimize their local visibility and manage their online reputation effectively. The Local Pro Plan stands out as the optimal choice for growing businesses or local marketing agencies, offering excellent features, advanced review management, and robust directory synchronization.
For enterprises, franchises, or agencies with significant customization and scalability needs, the Local Business Plan offers unrivaled flexibility and personalized support, making it the perfect solution for larger operations.
Semrush’s clearly structured pricing and transparent feature breakdowns make it straightforward to select the ideal local marketing toolkit tailored precisely to your business size, budget, and marketing strategy.
Semrush Content Toolkit Pricing Review
The Semrush Content Toolkit is an AI-powered content solution that helps marketers, bloggers, and small teams rapidly produce high-quality, SEO-focused content.
📌 Quick Summary
- Pricing: $60/month (single Base Plan)
- Free trial: 7-day trial available
- Best for: Individuals, bloggers, and small marketing teams scaling content production
🧾 Pricing & Feature Overview
Semrush Content Toolkit simplifies content creation by providing all essential features in a single, affordable Base Plan at $60/month. The subscription includes:
- Unlimited Standard Articles: Generate as many AI-powered articles as you need monthly.
- SEO Boosted Articles: 5 articles per month with advanced SERP analysis (extra 10 available for $30).
- SEO Brief Generator: Automatically creates comprehensive SEO briefs, complete with outlines, keyword clusters, and competitor insights.
- Topic Finder: Provides data-backed topic ideas weekly, optimized for your region.
- Content Optimizer: Improves existing articles with actionable SEO, readability, and tone-of-voice suggestions.
- AI Article Generator: Instantly generates long-form articles tailored to your brand voice (supports up to 50 unique brand voices).
- Integrations: One-click publishing directly to WordPress (up to 100 connected sites), Google Docs integration, and Chrome extension for real-time writing improvements.
- AI Images & Social Media Posts: Built-in royalty-free photos, AI image generation, and AI-generated social media posts to complement your content.
👥 Who is the Content Toolkit For?
Semrush Content Toolkit is best suited for:
- Bloggers and freelancers: who need regular content at scale.
- Small content marketing teams: looking to quickly generate SEO-friendly content without deep SEO expertise.
- Businesses expanding content production: who require consistent, brand-aligned content created efficiently using AI and real-time data insights.
🔧 Key Feature Breakdown
- AI-driven article creation: Generate unlimited articles with real-time Semrush data.
- SEO boosts: Optimize your most important articles monthly (5 included, additional boosts purchasable).
- SEO Brief Generator: Quickly create detailed, optimized content briefs.
- Topic Finder: Get fresh, weekly topic ideas tailored for your audience and country-specific interests.
- Built-in content optimizer: Enhance content visibility and readability instantly.
- Brand voice consistency: Maintain up to 50 unique brand tones across all your content.
- Direct integrations: Simplified workflow with WordPress, Google Docs, and Chrome browser extension.
🎁 Free Trial & Add-ons Information
Semrush Content Toolkit includes a 7-day free trial to test all features before subscribing. Additional services available include:
- Extra SEO Boosted Articles: 10 extra articles per month for $30.
- Additional Users: $20/month per additional team member.
- Advanced Reporting: Base Reports at $10/month or Pro Reports at $20/month, with comprehensive integration options and white-labeling available.
📝 Final Takeaway on Semrush’s Content Toolkit Pricing
The Semrush Content Toolkit delivers excellent value for content creators and small marketing teams, offering powerful AI-driven tools at an affordable price. Its intuitive interface, unlimited content generation, integrated SEO optimization, and robust publishing integrations make content marketing easier and more effective.
For scaling quality content quickly and affordably, this toolkit is a compelling choice.
Semrush AI Toolkit Pricing Review
The Semrush AI Toolkit is a specialized SaaS offering designed to help businesses track, analyze, and leverage their brand presence on major AI platforms such as ChatGPT, Gemini, SearchGPT, and Perplexity.
📌 Quick Summary
- Pricing: $99/month per domain
- Free trial: No trial, but a free demo is available
- Best for: Executives, marketing leaders, and product managers looking to strategically leverage AI-driven insights
🧾 Pricing & Feature Overview
The Semrush AI Toolkit offers a straightforward Base Plan at $99/month per domain, providing detailed AI brand visibility analytics across popular AI chat platforms. It includes:
- AI Brand Visibility Analysis: Track how AI chatbots like ChatGPT and Gemini represent and discuss your brand.
- AI Market Share & Competitive Analysis: Gain insights into how your competitors are positioned across AI platforms, uncovering strengths and weaknesses.
- Audience & Sentiment Insights: Understand audience sentiment, frequently asked questions, and emerging trends to inform strategy.
- Weekly Data Updates: Regularly updated reports to reflect the latest shifts and trends in AI-generated conversations.
- Strategic Recommendations: Actionable AI-generated recommendations tailored to enhance your brand’s competitive positioning and marketing strategy.
👥 Who is the AI Toolkit For?
Semrush AI Toolkit is best suited for:
- CEOs and executives: aiming to strategically position their brands in the AI-driven digital landscape.
- Marketing leaders and CMOs: seeking actionable insights to optimize brand messaging and marketing strategies based on real-time AI data.
- Product managers: looking to align product strategies with evolving customer expectations reflected in AI-generated user queries.
🔧 Key Feature Breakdown
- AI-driven brand analysis: Monitor your brand’s visibility and perception across major AI platforms.
- Competitor benchmarking: Analyze competitor positioning, strengths, and weaknesses in AI-driven conversations.
- Audience sentiment tracking: Identify how your audience perceives your brand compared to competitors.
- Actionable recommendations: AI-generated strategic suggestions tailored to boost marketing and brand positioning.
- Integrated reporting: Presentation-ready reports covering Brand & Marketing insights, Business Landscape Analysis, and Audience & Content recommendations.
🎁 Free Demo & Add-ons Information
The AI Toolkit does not offer a free trial but provides a free demo report to preview its capabilities. Subscription pricing is fixed at $99/month per domain, with no usage limits. Additional options include:
- Additional Users: $20/month per user for team collaboration.
- Advanced Reporting: Base Reports available at $10/month, Pro Reports at $20/month (includes white-labeling, branding, and AI-generated summaries).
Subscriptions can be canceled anytime, with a 7-day money-back guarantee offered.
📝 Final Takeaway
The Semrush AI Toolkit is a forward-looking solution uniquely tailored to businesses seeking a competitive advantage in the age of AI. Its clear, actionable insights, competitor analysis, and strategic recommendations are invaluable for companies aiming to capitalize on AI-driven conversations.
For executives and marketers serious about AI-informed strategic decisions, this toolkit offers significant value at a competitive price point.
Semrush Social Toolkit Pricing Review
The Semrush Social Toolkit is a comprehensive social media management solution designed to streamline content creation, scheduling, and analytics. Offering a flexible pricing structure tailored to varying business needs, this toolkit simplifies social media workflows for individuals, small teams, and growing agencies.
📌 Quick Summary of Social Toolkit Pricing
- Pricing starts at: $20/month (Base Plan)
- Free trial: 7-day free trial available
- Number of plans: 3 (Base, Pro, Business)
- Best for: Individuals, small teams, social media professionals, businesses, and growing agencies
🧾 Pricing Overview
| Plan | Monthly Price | Best For |
|---|---|---|
| Base | $20/month | Individuals, small teams |
| Pro | $40/month | Professionals, SMBs, agencies |
| Business | $250/month | Growing brands & agencies |
👥 Who Each Plan Is For
- Social Base Plan ($20/month): Ideal for individuals, solopreneurs, and small teams beginning their social media journey. This plan offers essential features for content creation, scheduling, and basic competitor tracking.
- Social Pro Plan ($40/month): Suitable for social media managers, established businesses, and digital agencies needing more extensive content scheduling, tracking, and AI-powered content generation without limits.
- Social Business Plan ($250/month): Best for scaling businesses, mid-to-large agencies, and brand marketing teams looking for influencer marketing capabilities, advanced analytics, and comprehensive media monitoring.
🔧 Feature Breakdown
Base Plan ($20/month)
- Manage up to 5 social media profiles
- Schedule up to 50 posts/month
- Track 10 competitor profiles
- Generate 30 pieces of AI-driven content monthly (text, images, video)
- Includes Social Poster, Social Tracker, Social Content AI, and Social Analytics
Pro Plan ($40/month, all Base features plus):
- Manage up to 10 social profiles
- Unlimited post scheduling
- Unlimited AI content generation
- Track up to 20 competitor profiles
Business Plan ($250/month, all Pro features plus):
- Influencer Analytics: Discover and manage influencers on Instagram, TikTok, YouTube, Twitch
- Advanced Media Monitoring: Monitor brand mentions across social media, news, forums, blogs, podcasts (2 keywords included, more available upon request)
- Competitor analysis add-on available for influencer campaigns
- Advanced reporting with sentiment analysis and reach trends
🎁 Free Trial & Add-ons Information
Each Social Toolkit plan offers a 7-day free trial, allowing you to test the toolkit fully before committing. Additional services include:
- Additional Users: $20/month per user for team collaboration
- Lead Generation Solution: $90/month (includes Semrush verified badge and outreach credits)
- Advanced Reporting: Base Reports at $10/month, Pro Reports at $20/month (with extensive integrations, white-labeling, and AI summaries)
🧠 Recommendation Box
- ⭐ Best value: Social Pro Plan is highly recommended for most social media professionals and agencies due to unlimited scheduling and AI content generation at an affordable price.
- 🏆 Best for growth: Social Business Plan offers unmatched capabilities for influencer marketing, competitor analytics, and advanced media monitoring, ideal for businesses serious about scaling their social presence.
📝 Final Takeaway on Semrush Social Toolkit Pricing
The Semrush Social Toolkit offers robust, AI-enhanced social media management tools suitable for a wide range of users, from individual creators to large agencies. The Pro Plan stands out as exceptional value, providing unlimited content scheduling and generation, while the Business Plan is ideal for scaling brands needing influencer analytics and comprehensive media monitoring.
With transparent pricing and features tailored to each level of social media expertise, this toolkit simplifies your decision-making for a streamlined social media strategy.
Semrush Advertising Toolkit Pricing Review
The Semrush Advertising Toolkit streamlines paid advertising management by combining powerful competitor insights, AI-driven ad creation, and efficient keyword planning into one easy-to-use solution.
With two clearly structured pricing plans, Base and Pro, it caters to businesses at different stages of their paid advertising journey.
📌 Quick Summary for Advertising Toolkit Pricing
- Pricing starts at: $99/month (Base Plan)
- Free trial: 7-day free trial available
- Number of plans: 2 (Base, Pro)
- Best for: Small-to-medium businesses, in-house marketers, solopreneurs, and agencies seeking data-driven paid advertising solutions
🧾 Pricing Overview
- Base Plan: $99/month – Best for SMBs, marketers, solopreneurs
- Pro Plan: $220/month – Best for Advanced advertisers, agencies
👥 Who Each Plan Is For
- Advertising Base Plan ($99/month): Ideal for small businesses, solopreneurs, or marketers starting with paid advertising or aiming to scale existing campaigns efficiently. The Base plan provides comprehensive competitor keyword insights, AI-driven ad copy generation, and simplified ad management tools.
- Advertising Pro Plan ($220/month): Best suited for experienced advertisers, in-house marketing teams, or agencies requiring deeper competitive analysis, including insights into competitor display, video, and social ad strategies through the advanced AdClarity tool.
🔧 Feature Breakdown
Base Plan:
- Unlimited ad spend management
- AI-generated Google and Meta ad copies (100 per platform monthly)
- Competitor keyword and PLA (Product Listing Ads) research
- PPC Keyword Tool for campaign structuring
- Advertising Research (positions, history, competitor ads)
- Cross-platform reporting
Pro Plan (all Base features plus):
- AdClarity Starter (in-depth competitor insights)
- Display, video, or social ad intelligence
- Competitor creatives, placements, and ad spend data
- Access to historical data (3 months)
- Comprehensive competitive ad analysis (up to 50 monthly reports)
🎁 Free Trial & Add-ons Information
Both Advertising Toolkit plans offer a 7-day free trial, enabling thorough testing before committing. Optional add-ons include:
- Additional Users: $20/month per user (for collaboration)
- Lead Generation Solution: $90/month (verified profile, outreach credits)
- Advanced Reporting: Base Reports at $10/month, Pro Reports at $20/month (includes branding, white-labeling, and AI summaries)
📝 Final Takeaway
The Semrush Advertising Toolkit effectively simplifies paid advertising, providing intuitive tools for competitive research, campaign planning, and AI-powered ad creation. The affordable Base Plan is excellent for small businesses and marketers, while the Pro Plan delivers powerful competitive advantages for more experienced advertisers.
Clearly defined features and pricing allow you to easily select the ideal toolkit, enhancing your paid advertising ROI through informed, data-driven decisions.
Semrush Lead Generation Solution Pricing
Semrush Lead Generation solution provides digital agencies with the tools to consistently attract high-quality leads through a combination of inbound and outbound channels.
For $90/month, it offers:
- Agency Partners Platform: Showcase your agency on Semrush’s trusted marketplace to attract high-intent inbound leads.
- Lead Finder: Quickly discover new clients based on their web technologies, location, and marketing profiles for efficient outbound sales.
Ideal for agencies looking for reliable growth and simplified lead management.
Semrush My Reports Suite Pricing
Semrush My Reports Suite helps marketing teams and digital agencies quickly generate professional, data-driven reports using Semrush tools and 35+ popular marketing integrations.
Pricing:
Base Report ($10/month/report):
- Integrates Semrush tools, Google Analytics, Google Search Console
- PDF exports, scheduled delivery (daily/weekly/monthly), and team sharing
Pro Report ($20/month/report):
- All Base features plus white-labeling, branding, AI-generated summaries
- 35+ external integrations, online dashboards, timed delivery, custom domain, shareable links
Ideal for agencies and teams needing polished, customizable, and automated reporting solutions.
🏢 Semrush Enterprise
Custom pricing – contact sales
Best for: Large businesses, agencies, and SEO teams needing scalable solutions
Free trial: Not publicly listed
Semrush Enterprise is a customizable solution for organizations that need advanced SEO automation, AI-powered workflows, and multi-source data integration. It combines Semrush’s full SEO toolkit with enterprise-level capabilities like a centralized Data Hub, built-in team collaboration, and custom reporting.
🧠 Key Features
- Access to 26B+ keywords & 43T+ backlinks
- AI workflows for content, link building, and competitor analysis
- Fully customizable reports and dashboards
- Workspace structure with hierarchical tagging for large teams
- Integrations with GA, GSC, Adobe Analytics, and more
- AI Optimization (AIO) to monitor brand visibility in AI search (e.g., ChatGPT, Gemini)
Semrush Enterprise is built for teams that need to scale SEO efforts across multiple markets or brands while maintaining visibility, performance, and control. Pricing depends on features, team size, and integration needs. Contact Semrush for a custom quote.
🎁 Semrush Free Trial & Discounts Info
🆓 Free Account:
- No credit card required
- 10 daily Analytics report queries
- Track 10 keywords & audit 100 pages
- Limited backlink, content, and keyword tools
🧪 7-Day Free Trials Available For:
- SEO Toolkit (Pro, Guru, Business plans)
- Traffic & Market Toolkit
- Content Toolkit
- Social Toolkit
- Local Toolkit
- Advertising Toolkit
- My Reports Suite (14-day trial)
- Lead Generation Solution (14-day trial)
- Additional users (up to 3 free for 7 days)
🚫 No Free Trials For:
- AI Toolkit (Demo only)
- Enterprise Plans (Contact sales)
💳 Refund Policy:
- 7-day money-back guarantee if purchased directly via credit card on Semrush.com
- Must submit request within 7 days
💸 Annual Discount:
- Save ~17% when billed annually instead of monthly
📣 Bonus Perks:
- Training demos included with trials
- Dedicated contact for ongoing support after demo
🧠 Our Recommendation Box
⭐ Best value for money: Guru Plan – great feature-to-cost balance
🏆 Best for agencies & enterprises: Business or Enterprise Plan
📈 Best for beginners: SEO Pro or Social Base plan with 7-day trial
🔍 Is Semrush Worth the Investment?
If you’re serious about digital marketing, Semrush justifies its price. Its modular pricing and flexible toolkit subscriptions allow businesses to scale at their own pace.
What really sets it apart is the depth of features in each toolkit. Whether you’re optimizing local SEO, running ads, or monitoring AI visibility, there’s a focused set of tools for that. The platform is ideal for professionals who want reliable data, actionable insights, and scalable infrastructure.
The free plan is generous enough to get started, but most growing businesses will need more bandwidth and features. The 7-day trial across multiple toolkits is a great low-risk way to explore what you really need before committing.
📝 Final Takeaway on Semrush Pricing
Semrush pricing is both flexible and extensive. You can start with a free account, trial toolkits like SEO, Social, or Content for seven days, and only pay for what you actually use. From small business marketers to global enterprises, there’s a toolkit and pricing tier to match every strategy.
Whether you’re just starting out or scaling a team of SEO pros, the Semrush platform grows with you, one toolkit at a time. And with discounts on annual billing and no-risk free trials, it’s a smart, scalable investment for digital marketing success.
Semrush pricing in 2025 is structured around modular toolkits like SEO, Social, Local, Content, Advertising, and AI. Each toolkit offers 2–3 subscription plans, starting from as low as $10/month (e.g., My Reports Suite) and going up to $499.95/month for the full-featured SEO Business plan. Enterprise pricing is fully custom based on scope.
The cost of Semrush varies by toolkit. The most popular SEO Pro plan costs $139.95/month, while Social starts at $20/month, and Advertising begins at $99/month. You can add toolkits based on your needs or subscribe to multiple modules.
Semrush offers both free and paid plans. The free plan includes limited access to tools like keyword research, site audit, and backlink analysis. To unlock full features, you\’ll need a paid subscription or start with a 7-day free trial.
Yes, Semrush provides a 7-day free trial for most toolkits, including SEO, Social, Content, and Local. The AI Toolkit has a demo instead. Some advanced features (like Traffic & Market) may not be eligible for a trial if another toolkit has already been tested.
Semrush pricing reflects its breadth of features and depth of data. It combines keyword research, backlink auditing, competitor tracking, AI content generation, local SEO tools, and enterprise-grade reporting, all in one place. It’s built for serious SEO professionals, not hobbyists.
API access is available only with the SEO Business plan ($499.95/month) or custom Enterprise plans. API units allow integration with third-party tools and automated data processing at scale.
Yes, Semrush uses a modular pricing model. You can subscribe only to the toolkit(s) you need, such as just the Social Toolkit or Local Toolkit, without paying for the full platform. This makes the pricing flexible for freelancers and agencies alike.
Semrush accepts major credit cards (Visa, Mastercard, American Express, Discover, UnionPay), as well as wire transfers, checks, and money orders (for US customers, upon request).
While both tools offer SEO insights, Semrush pricing is more flexible thanks to its toolkit structure. Ahrefs offers bundled tiers only, whereas Semrush lets users pay for specific features (e.g., content or social) at lower prices.
Yes, annual billing saves you around 17% compared to monthly plans. Occasionally, Semrush also offers custom discounts via sales reps, especially for long-term or multi-user contracts.
Most plans include 1 user, with additional users priced between $20–$100/month, depending on the toolkit and plan. User management and view-only access are available for teams.
Yes, you can cancel, upgrade, or downgrade your subscription anytime, unless you’re under a custom enterprise agreement. There’s also a 7-day money-back guarantee for new sign-ups.
Yes, the SEO Pro plan ($139.95/month) and Social Base plan ($20/month) are ideal for small businesses. You can scale up later by adding more toolkits or users as your needs grow.
The My Reports Suite starts at $10/month, followed by the Lead Generation solution at $90/month. For toolkit users, the Social Base Plan at $20/month is the most affordable full-feature option.
Yes. With its modular, use-what-you-need pricing model, Semrush allows professionals and businesses to scale SEO, content, and PPC operations affordably. It’s built for ROI, especially when you combine toolkits based on your workflow.
