Semrush
Semrush Pricing
Semrush offers three pricing plans—Pro, Guru, and Business—designed to meet the needs of freelancers, agencies, and large enterprises.
The Pro plan ($139.95/month) covers essential SEO and PPC tools, while the Guru plan ($249.95/month) adds content marketing and historical data features. For extensive tracking and API access, the Business plan ($499.95/month) is ideal.
Semrush also provides a 7-day free trial and a limited free version, giving users a chance to explore key features before committing.
For API pricing and add-ons like Semrush .Trends, users can customize options based on data needs.
Semrush Plans
Pro Plan
- 5 projects
- 500 keywords to track
- 10,000 results per report
- SEO, PPC, and research tools
- Competitor analysis
- Keyword Research
- Website Audit
- Backlink Analysis
- Advertising Tools
Guru Plan
- All the Pro features plus:
- 15 projects
- 1,500 keywords to track
- 30,000 results per report
- Content Marketing Toolkit
- Historical Data
- Multi-Location & Device Tracking
- Looker Studio integration
Business Plan
- All the Guru features plus:
- 40 projects
- 5,000 keywords to track
- 50,000 results per report
- Share of Voice
- Extended Limits
- API Access
- PLA Analytics
- Free Migration from Thrid-Party tools
Semrush Deals
Semrush Free Deals
Table of Contents
- Semrush Pricing Review: Plans & Pricing Options
- Pro Plan: Features and Benefits
- Guru Plan: Mid-Level Solution for Growing Teams
- Business Plan: Full-Suite Solution for Large Enterprises
- Features by Plan
- Semrush API Pricing
- Additional Add-Ons and Features
- Free Trial and Free Version Options
- Conclusion: Choosing the Right Semrush Plan for Your Business
Semrush Pricing Review: Plans & Pricing Options
Semrush is a powerful SEO and digital marketing tool that provides robust options for freelancers, agencies, and large enterprises. This review covers the pricing structure, the features included in each plan, and options like Semrush’s free trial.
Whether you’re a small business owner or part of a large agency, understanding these plans will help you choose the best fit for your needs.
Overview of Semrush Pricing Plans
Semrush offers three primary pricing plans: Pro, Guru, and Business. Each plan is designed to accommodate different business sizes and needs, from individual marketers to large companies needing advanced features.
| Plan | Monthly Cost | Annual Cost (Monthly Equivalent) | Best For |
|---|---|---|---|
| Pro | $139.95 | $117.33 | Freelancers and small teams |
| Guru | $249.95 | $208.33 | Mid-sized businesses and agencies |
| Business | $499.95 | $416.66 | Large enterprises and agencies |
Pro Plan: Features and Benefits
Pro Plan Monthly Cost: $139.95
Annual Cost: $117.33 per month (annual plan)
Best for: Freelancers, startups, and small teams needing essential SEO tools.
The Pro plan is Semrush’s entry-level option, providing access to core SEO, PPC, and competitive analysis tools. Key features include:
- Projects: Track and manage up to 5 projects.
- Keywords Tracking: Monitor up to 500 keywords with daily updates.
- SEO Tools: Keyword research, competitor analysis, and site audit tools.
- Results per Report: Up to 10,000 results per report.
- Report Limit: Run up to 3,000 reports per day.
- Pages to Crawl: Crawl up to 100,000 pages per month for technical SEO insights.
- SEO Ideas Units: 500 units per month for on-page SEO improvements.
- Scheduled Reports: Generate up to 5 PDF reports monthly.
The Pro plan covers all the essential tools a freelancer or small team would need to start managing their SEO campaigns.
Guru Plan: Mid-Level Solution for Growing Teams
Guru Plan Monthly Cost: $249.95
Annual Cost: $208.33 per month (annual plan)
Best for: Agencies and mid-sized companies that need enhanced tracking and content tools.
The Guru plan includes all Pro plan features, plus advanced options for content marketing, historical data, and more projects. Key features include:
- Projects: Support for up to 15 projects.
- Keywords Tracking: Track up to 1,500 keywords, ideal for campaigns requiring more comprehensive monitoring.
- Content Marketing Toolkit: Access to tools that help optimize and organize content efforts.
- Looker Studio Integration: Enables streamlined reporting and analytics.
- Results per Report: Expanded to 30,000 results per report.
- Reports per Day: Generate up to 5,000 reports daily.
- Pages to Crawl: Crawl up to 300,000 pages monthly.
- SEO Ideas Units: 800 units for optimized on-page recommendations.
- Scheduled Reports: Create up to 20 scheduled reports.
This plan is well-suited for agencies and marketing teams that require higher keyword tracking limits and robust content tools to support their campaigns.
Business Plan: Full-Suite Solution for Large Enterprises
Business Plan Monthly Cost: $499.95
Annual Cost: $416.66 per month (annual plan)
Best for: Large agencies and enterprises with high-volume needs and complex digital marketing strategies.
The Business plan offers all the features of the Guru plan, plus expanded limits and additional tools for advanced users. Key features include:
- Projects: Manage up to 40 projects.
- Keywords Tracking: Track up to 5,000 keywords with daily updates.
- API Access: Allows users to automate tasks and integrate Semrush data with other systems.
- Product Listing Ads (PLA): Analytics for Google Shopping Ads.
- Share of Voice Metrics: Analyze brand visibility across search engine result pages (SERPs).
- Results per Report: Up to 50,000 results per report.
- Reports per Day: Generate up to 10,000 reports daily.
- Pages to Crawl: Crawl up to 1,000,000 pages monthly for in-depth technical audits.
- SEO Ideas Units: 2,000 units per month.
- Scheduled Reports: Schedule up to 50 PDF reports.
The Business plan is ideal for enterprises and large agencies that need extensive project and keyword tracking, advanced data access through API integration, and robust reporting capabilities.
Features by Plan
Each Semrush plan comes with various limits and features to suit different business needs. Here’s a more detailed breakdown of what you get with each plan:
| Feature | Pro Plan | Guru Plan | Business Plan |
|---|---|---|---|
| Projects | 5 projects | 15 projects | 40 projects |
| Keywords to Track | 500 | 1,500 | 5,000 |
| Results per Report | 10,000 | 30,000 | 50,000 |
| Reports per Day | 3,000 | 5,000 | 10,000 |
| Pages to Crawl (Monthly) | 100,000 | 300,000 | 1,000,000 |
| Scheduled PDF Reports | 5 | 20 | 50 |
| Historical Data | Not included | Included | Included |
| API Access | Not included | Not included | Included |
| Product Listing Ads (PLA) | Not included | Not included | Included |
| Share of Voice Metric | Not included | Not included | Included |
| Additional Users | $45/user/month | $80/user/month | $100/user/month |
Semrush API Pricing
API access is only available through the Business plan or a custom plan. It allows integration of Semrush’s data into other applications and tools, useful for large teams needing automation and data analysis at scale. API pricing is based on usage and can be customized depending on the volume of data required.
| API Feature | Availability | Use Cases |
|---|---|---|
| Analytics API | Business Plan and Custom Plans | Keyword analysis, backlink audits, traffic analysis |
| Projects API | Business Plan and Custom Plans | Position tracking, site audits |
| Trends API | Optional Add-On ($289/month) | Market research, competitor benchmarking, performance insights |
Companies with extensive data needs should consult with Semrush for custom API pricing.
Additional Add-Ons and Features
Semrush provides several additional tools and add-ons that can be bundled with any of the main pricing plans. These include:
- Semrush .Trends: For $289 per month, .Trends offers competitive research tools like Traffic Analytics and Market Explorer, ideal for benchmarking against competitors and understanding market shifts.
- Social Media Management: For an additional $29.99 per month, Semrush Social enables management of multiple social accounts, scheduling, and reporting.
- Local SEO Tool: Listing Management for $20 per month (Basic) or $40 per month (Premium), which enhances visibility in local searches and tracks reviews.
Free Trial and Free Version Options
Semrush offers a 7-day free trial for both the Pro and Guru plans. Users can explore full access to tools and features, making it a great way to test the platform’s capabilities before committing to a paid plan. The free trial requires entering payment information, but users can cancel before the trial period ends to avoid any charges.
Additionally, Semrush provides a limited free version, allowing users to access basic tools for keyword research and competitor analysis. With a free account, users can:
- Run 10 searches daily across keyword and domain analytics.
- Track 10 keywords with Position Tracking.
- Set up and audit one project, limited to 100 pages.
This version is an ideal starting point for marketers wanting a preview of Semrush’s capabilities.
Conclusion: Choosing the Right Semrush Plan for Your Business
Semrush offers comprehensive tools and pricing options to fit various business sizes and digital marketing needs.
From affordable options for freelancers to enterprise-level solutions for large teams, Semrush’s plans are structured to support a range of marketing goals.
For users ready to explore, Semrush’s free trial is an excellent opportunity to experience the platform’s capabilities and determine which plan aligns with your marketing objectives.
Semrush offers three primary pricing plans:
- Pro: $139.95/month – for freelancers and small teams.
- Guru: $249.95/month – for agencies and mid-sized businesses, with added features like content marketing tools and historical data.
- Business: $499.95/month – ideal for larger companies with API access, product listing ads, and advanced reporting capabilities.
For users choosing annual billing, each plan’s monthly cost reduces by about 17%. Semrush also offers add-ons like .Trends for $289/month to enhance competitive analysis capabilities. These prices are suitable for different business sizes, depending on their data and analysis needs.
Yes, Semrush can be worth the investment, especially if you manage multiple websites or run an agency. Here’s why:
- Comprehensive SEO and PPC tools: All plans offer keyword research, competitor analysis, and technical SEO audits.
- Content Marketing: The Guru plan provides tools for optimizing and analyzing content performance.
- Scalability: Semrush\’s Business plan includes API access, extensive tracking, and custom reports for enterprises needing advanced analysis.
- Increased Visibility: Businesses can improve their visibility with local SEO tools and ad analysis. For companies with a digital presence, Semrush helps enhance SEO and content strategies, track competitors, and optimize ad campaigns effectively.
Yes, Semrush offers a limited free version:
- Free Account: Access to basic tools like keyword research, domain analysis, and limited project setup.
- Limitations: Free users can perform up to 10 searches daily and track 10 keywords in Position Tracking. They can also run a limited site audit of up to 100 pages.
- Free Trial: Semrush also offers a 7-day free trial of the Pro or Guru plan, allowing full access to all features. While free accounts provide limited data, they’re helpful for users starting with SEO or exploring Semrush’s capabilities.
Semrush’s traffic analytics tools are available as part of its standard plans but also through the .Trends add-on ($289/month). .Trends provides:
- Traffic Analytics: Analyze visitor data, engagement, and trends on competitor websites.
- Market Explorer: Understand market trends and benchmark against competitors.
- Audience Overview: Insight into audience demographics and behavior. The .Trends add-on is designed for businesses needing in-depth competitor and market insights. For those in competitive industries, this add-on can significantly enhance market research and strategy development.
Semrush offers a 7-day free trial for its Pro and Guru plans, allowing full access to its tools and features:
- Free Trial: Users can explore all premium features for a week by entering their payment details, with the option to cancel anytime before the trial ends.
- Free Account: Semrush also has a limited free version with no expiration. This version provides limited access to features and analytics, ideal for light users or those beginning their SEO journey.
Semrush has three main pricing plans:
- Pro Plan ($139.95/month): Ideal for freelancers, offering SEO and PPC tools, 500 keywords tracking, and 5 projects.
- Guru Plan ($249.95/month): Best for growing agencies, with added content marketing tools, historical data, and 1,500 keywords tracking.
- Business Plan ($499.95/month): Designed for large enterprises with API access, 5,000 keywords tracking, and advanced reporting.
Semrush also has optional add-ons, like .Trends ($289/month) for market insights, which can be added to any plan. Users can choose monthly or annual billing, with annual subscriptions offering discounted rates.
Choosing the right Semrush plan depends on your business needs:
- Pro Plan: Great for freelancers and startups focused on SEO basics.
- Guru Plan: Suitable for mid-sized agencies or companies, offering added content tools and multi-location tracking.
- Business Plan: Ideal for enterprises needing extensive tracking, API access, and advanced analytics.
The Pro plan is best for individual users, Guru for small to mid-sized teams, and Business for agencies or enterprises managing numerous clients and projects.
To try Semrush Pro for free, users can:
- Start a 7-Day Free Trial: This trial provides full access to the Pro or Guru plan.
- Explore Free Features: Semrush’s limited free version includes essential tools, such as keyword research and basic site audit capabilities. Signing up for the free trial requires payment details, but users can cancel anytime within the trial period to avoid charges.
Canceling Semrush is straightforward:
- Log in to your Semrush account.
- Go to Subscription Management in your account settings.
- Select “Cancel Subscription” and confirm. Users can downgrade or upgrade their subscription at any time. Semrush also offers a 7-day refund policy for new subscriptions, so if you cancel within this period, you can request a refund.
While Semrush is primarily a paid tool, it does offer a limited free version:
- Free Account: This includes basic features like limited keyword searches and one project.
- Free Trial: For full access to premium features, users can start a 7-day free trial for the Pro or Guru plans. The free account is helpful for exploring the platform’s basic capabilities, while the trial lets users experience the full functionality before committing to a subscription.
API access is included only with the Business plan or a custom plan:
- Analytics API: Extracts data on keywords, backlinks, and traffic for integration with other tools.
- Projects API: Offers data for site audits and position tracking. Users on the Business plan can request custom API pricing based on usage needs, ideal for large-scale data analysis and automation in high-volume campaigns.
Yes, Semrush has a 7-day money-back guarantee:
- Refund Window: New users can request a refund within 7 days of purchase.
- Process: Refund requests can be submitted via Semrush’s contact form. This policy allows users to try the platform with minimal risk. However, refunds are only available within the first week after signing up, so it’s essential to decide within this period.
Yes, Semrush offers a 7-day free trial for the Pro and Guru plans:
- Full Access: During the trial, users can explore all tools and features available in their selected plan.
- Cancel Anytime: The trial requires payment details, but users can cancel before the trial ends to avoid charges. This free trial is a great way to evaluate Semrush’s capabilities and decide which plan best suits your business needs.
