Similarweb
Similarweb Pricing
Similarweb pricing starts at $199/month or $1,500/year for Web Intelligence Starter.
Sales Intelligence starts at $129/month, while other products—App, Shopper, and Stock Intelligence—require custom quotes. Team and Business plans range from $14,000 to $35,000+/year and unlock deeper insights, AI agents, and API access.
Add-ons like AI Traffic, Market Research, and Conversion Analysis are available separately.
A 7-day free trial is offered (credit card required), and freemium tools like traffic checkers and SERP analyzers are available.
Billing is mostly annual, and usage-based data credits apply for exports and API calls.
Similarweb Plans
Web Intelligence – Starter
- 1 user
- 3 months history
- 1,000 keywords/table
- Global view only
Web Intelligence – Team
- 5 users
- 15 months history
- 50,000 keywords/table
- Country filtering, SERP, AI agents
Web Intelligence – Business
- 5 users
- 25 months history
- API & market research
- AI dashboards
Web Intelligence – Enterprise
- 10 users
- 37 months history
- Unlimited keywords
- Enterprise security, all features included
App Intelligence
- iOS & Android metrics
- Store rankings & usage stats
- SDK tech & sentiment add-ons
Sales Intelligence – Individual
- 1 user
- 250 company views/month
- 50 contacts & 50 AI insights
Sales Intelligence – Business
- 5 users
- CRM & API enrichment
- 1,000 contacts/month
- 25 months of data
Sales Intelligence – Enterprise
- 10 users
- Advanced intent data
- 2,500 contacts/month
- Enhanced security & integrations
Shopper Intelligence – Starter
- 5 users
- 1,000 ASINs
- Product-level sales data
- Free data credits
Shopper Intelligence – Business
- 5 users
- 10,000 ASINs
- Custom keywords & traffic source views
- Audience overlap insights
Shopper Intelligence – Enterprise
- 10 users
- Loyalty, retention, demographics
- Batch API access
- Cross-shopping behavior
Stock Intelligence
- 3,000 stocks (NYSE/NASDAQ)
- 5 years of data
- Traffic mapped to tickers
- Add-ons: Premium Stocks, Stock Feeds
Similarweb Deals
Similarweb Free Deals
Table of Contents
Similarweb Pricing – Plans, Costs & Free Trial
Similarweb is a digital intelligence platform that helps businesses analyze online behavior across websites, apps, and markets. It provides tools for traffic insights, competitive benchmarking, keyword analysis, sales prospecting, app intelligence, and more. Similarweb uses a modular pricing model, with packages tailored to different business needs like marketing, sales, investing, and eCommerce.
- Starting price: $1,500/year or $199/month for Web Intelligence Starter
- Most popular plan: Team Plan ($14,000+/year)
- Free trial: 7 days (limited access)
- Best for: Marketing teams, growth managers, analysts, sales teams, and enterprise strategists
- Benchmark competitors
- Analyze website and app traffic
- Discover keyword and audience trends
- Identify new markets or prospects
- Track eCommerce and retail metrics
- Marketing and SEO teams
- Sales and business development
- Financial analysts and investors
- Product and strategy teams
- Website and app traffic analytics
- Keyword and SERP intelligence
- Custom dashboards and reports
- API & export capabilities
- Market segmentation and AI insights
Similarweb Pricing Plans Breakdown
Similarweb offers five distinct product lines, each with multiple pricing tiers. Here’s how they break down:
1. Web Intelligence
Starter: $1,500/year or $199/month
- 1 user
- 3 months of historical data
- 1,000 keywords per table
- Worldwide view (no country filtering)
Team: From $14,000/year
- 5 users
- 15 months of historical data
- 50,000 keywords per table
- Worldwide or single-country filter
- Subdomain analysis, Rank tracker, Ads tracker
- Full-depth SERP analysis
- AI agents
Business: From $35,000/year
- 5 users
- 25 months of historical data
- 100,000 keywords per table
- Includes all Team features + API access + Market research
- AI agents
Enterprise: Custom
- 10 users
- 37 months of historical data
- Unlimited keywords per table
- Country filters, Subdomain analysis, Enterprise-grade security
- All features from Business + enhanced authentication
- AI agents
Web Intelligence Add-ons
Users of Similarweb’s Web Intelligence plans can enhance their capabilities by purchasing powerful add-on modules. These are especially useful for organizations that want to go beyond traffic benchmarking and unlock deeper insights using AI and advanced analytics. Key add-ons include:
- AI Traffic & Insights: Track chatbot-driven traffic across the web (e.g., ChatGPT), understand prompt patterns, and optimize content strategy for AI-driven engagement.
- Market Research: Access consumer, competitor, and market-wide performance signals. Use AI to track digital market share, segment audiences, and analyze demand spikes.
- Conversion Analysis: Benchmark your site’s conversion efficiency against competitors, identify high-performing marketing channels, and improve on-site engagement paths.
These add-ons are only available through the Team plan or higher and require direct consultation with Similarweb’s sales team for pricing and activation.
Conclusion
The Web Intelligence suite is already a robust platform, but these add-ons turn it into a deeply analytical powerhouse for organizations seeking advanced market and performance insights.
Whether you’re trying to understand the impact of AI-generated traffic, dissect your conversion funnel, or get a high-fidelity view of your competitive landscape, these modules make Similarweb an even stronger asset for modern digital teams.
2. App Intelligence
Pricing: Custom (Talk to Sales)
Features:
- iOS & Android insights, Store downloads, Store ranking, Ratings
- Usage & engagement metrics (DAU, WAU, MAU, stickiness)
- Audience insights, App technographics, SDK data
Add-ons:
- Review & Sentiment Analysis
- App Technographics (SDK coverage of 2M+ apps)
Conclusion
Similarweb’s App Intelligence solution is a strong choice for teams focused on mobile growth, app performance benchmarking, and competitive strategy. With access to metrics like installs, engagement, retention, and audience overlap, it provides a 360-degree view of your app’s market positioning.
While pricing is only available through sales, the depth of insights—combined with optional modules like Review Sentiment Analysis and SDK Technographics—makes it especially valuable for product managers, growth marketers, and mobile-first brands that need to stay ahead in competitive app ecosystems.
3. Sales Intelligence
Individual: $1,200/year or $129/month
- 1 user, basic support
- 3 months historical data
- 250 company views/month, 50 contacts/month
- 50 AI insights/month
Business: From $16,000/year
- 5 users, dedicated success manager
- 25 months history, CRM integration
- 500 AI insights/month, 1,000 contacts/month
- API enrichment (1,000 domains/month)
Enterprise: Custom
- 10 users, premium success team
- 37 months history, advanced security
- 2,500 contacts/month, 10 buyer intent topics
- API enrichment (2,000 domains/month)
Conclusion
Similarweb Sales Intelligence is purpose-built for B2B sales teams that rely on data to find, qualify, and close high-value prospects. With features like company overviews, contact data, AI-generated insights, buyer intent signals, and CRM/API integration, it equips reps and sales operations teams with the tools to streamline prospecting and improve win rates.
The Individual plan offers a cost-effective entry point, while the Business and Enterprise tiers unlock advanced enrichment and automation capabilities. For teams targeting online-first companies, especially in SaaS or eCommerce, Sales Intelligence delivers a measurable advantage in lead discovery and deal acceleration.
4. Shopper Intelligence
Starter: From $15,000/year
- 5 users, 15 months history
- Up to 1,000 ASINs
- Product-level performance, Free data credits for API/exporter
Business: From $25,000/year
- 5 users, 25 months history
- Up to 10,000 ASINs, Top keywords & traffic breakdown
- Audience overlap, Custom keyword lists
Enterprise: Custom
- 10 users, 37 months history
- Full performance metrics + batch API + loyalty, demographics
Conclusion
Shopper Intelligence by Similarweb is a powerful solution for eCommerce brands, category managers, and retail analysts who need deep visibility into consumer behavior across digital marketplaces.
With access to product-level sales data, ASIN performance, traffic sources, and competitive keyword insights, it helps teams optimize listings, refine media strategies, and identify demand trends.
As you move up from Starter to Business and Enterprise plans, the platform unlocks richer segmentation, audience overlap, and even loyalty and retention analytics.
While pricing is premium, the granularity and market coverage—especially across Amazon and major retailers—make it an essential tool for brands looking to grow in competitive online retail environments.
5. Stock Intelligence
Pricing: Custom (Talk to Sales)
Features:
- Up to 5 years of historical data, Worldwide metrics
- Coverage of 3,000 NYSE/NASDAQ stocks
- Traffic & engagement (web + app)
- Mapped domains & apps per ticker
- Marketing channels, customer-level insights
Add-ons:
- Premium Stocks: 500+ signals, 5 sectors, backtested models
- Stock Feeds: Weekly data, granular files, S3/Pro delivery
Conclusion
Similarweb’s Stock Intelligence offering is designed for institutional investors, hedge funds, and financial analysts who want to uncover digital signals that impact stock performance.
With up to 5 years of historical data, coverage of 3,000+ tickers, and traffic metrics mapped to domains and apps, it provides a unique layer of visibility beyond traditional financial data.
Add-ons like Premium Stocks and Stock Feeds further enhance modeling capabilities with backtested signals and granular engagement insights.
While pricing is tailored and access is gated through sales, the depth and accuracy of the data make Stock Intelligence a compelling asset for firms pursuing alpha through alternative data and digital trend forecasting.
Comparison Table
| Plan / Product | Price | Best For | Highlights |
|---|---|---|---|
| Web Starter | $1,500/year | Freelancers, SEO beginners | 1 user, limited filters |
| Web Team | $14,000+/year | Growth teams, SMBs | 5 users, AI agents, full SERP, 50K keywords |
| Web Business | $35,000+/year | Enterprises | API, 100K keywords, market research |
| App Intelligence | Custom | Mobile app businesses | Usage, SDK, DAU/MAU, sentiment reviews |
| Sales Individual | $1,200/year | Solo sales reps | Basic access, 50 contacts/month |
| Sales Business | $16,000+/year | B2B sales teams | CRM, API, buyer intent |
| Shopper Starter | $15,000+/year | eCommerce brands | 1K ASINs, product performance |
| Stock Intelligence | Custom | Investors & analysts | 3K tickers, 5Y history, apps & domains mapped |
Free Plan or Free Trial – What’s Included?
Free Trial:
Duration: 7 days
Access: 15 actions/day
Limitations:
- Credit card required
- Auto-renewal unless canceled
- Trial includes Starter-level data only
Free Tools & Freemium Features:
- Website Traffic Checker
- App Analyzer
- Keyword Generator
- SERP Checker
- UTM Builder
- Chrome Extension
- Student access: Free version for education use
The Similarweb free trial and freemium tools offer a solid introduction to the platform’s capabilities, allowing users to explore traffic insights, keyword performance, and competitive benchmarks on a limited basis.
While the 7-day trial provides hands-on access to core Web Intelligence features, it comes with usage caps and requires a credit card. For ongoing access, the free tools—like the Website Analyzer, SERP Checker, and Chrome Extension—serve as lightweight, accessible resources.
However, to unlock real strategic value, especially for decision-making at scale, upgrading to a paid plan is essential.
The free offerings are best viewed as a preview, not a replacement, for the depth of the full platform.
Hidden Costs, Add-ons & Billing Terms
API Access:
- Included in Business plans or higher
- Can be purchased separately
Add-ons: AI Traffic & Insights, Market Research, Conversion Analysis, Sentiment, SDK, Premium Stocks, Stock Feeds
Data Credits:
- Used for API/data exporter access
- Account admins allocate credits per user/tool
Billing Cycle: Monthly (Starter/Individual) or Annual (others)
Refunds: No refunds, access remains until end of billing cycle
While Similarweb’s pricing appears transparent at the plan level, it’s important to account for additional costs tied to advanced features, user limits, and data usage.
Key add-ons like AI modules, market research tools, and conversion analysis are only available on higher tiers or through separate negotiations.
API access, while included in Business plans, may require separate purchases or data credits in Team packages.
Billing is typically annual for advanced plans, and refunds are not offered.
Understanding how data credits are allocated and consumed is crucial for teams managing large exports or API workflows.
In short, Similarweb is a powerful platform—but buyers should plan carefully to avoid unexpected costs.
Similarweb vs Competitors on Pricing
Comparison Table:
| Tool | Starting Price | Free Trial | Keyword Data | API Access | Target Users |
|---|---|---|---|---|---|
| Similarweb | $1,200/year | Yes (7 days) | Yes (1K–100K+) | Yes (Business+) | Enterprise, Analysts |
| Semrush | $129.95/mo | Yes (7 days) | Yes | Yes (Guru+) | SEO, Content, Agencies |
| Ahrefs | $99/mo | No (Pay trial) | Yes | Yes (Enterprise) | SEO, Freelancers |
| Quantcast | Custom | Yes | Limited | Yes | Advertisers, Analysts |
Key Observations:
- Best SEO tools: Ahrefs and Semrush
- Best data breadth: Similarweb (cross-product + app/web)
- Most customizable: Similarweb with API and Data Credits
Compared to competitors like Semrush, Ahrefs, and Quantcast, Similarweb stands out for its breadth of digital intelligence across web, app, eCommerce, and investment use cases.
While its entry-level pricing is higher, it offers enterprise-grade insights and modular capabilities that go far beyond standard SEO or advertising tools.
Semrush and Ahrefs are better suited for SEO-specific tasks and offer more flexible pricing for freelancers and small teams.
Quantcast caters primarily to advertisers with audience targeting needs.
For organizations needing cross-functional visibility, robust API access, and deep competitive analytics, Similarweb offers more value—especially at scale—despite its steeper pricing tiers.
Is Similarweb Worth the Price?
- Extensive historical and real-time traffic data
- Integrated app/web/market/sales analytics
- Flexible add-ons and standalone API
- Strong AI-driven modules and dashboarding
- High pricing at mid/enterprise level
- Add-on costs can stack quickly
- API only included in upper tiers or with credits
Ideal For:
- Teams needing holistic digital intelligence across departments
- Enterprises investing in long-term competitive strategy
Whether Similarweb is worth the price depends on your team’s needs and scale.
For enterprises and data-driven organizations seeking comprehensive insights across traffic, competitors, keywords, and marketplaces, the platform delivers exceptional depth and versatility.
Its cross-product intelligence—spanning marketing, sales, apps, and investment—can justify the cost for businesses looking to make high-stakes decisions with confidence.
However, smaller teams or solo users may find better value in lower-priced SEO or analytics tools unless they require Similarweb’s unique data granularity and multi-channel capabilities.
Ultimately, it’s a premium solution best suited for teams that can fully leverage its wide-ranging digital intelligence.
Final Verdict
Similarweb is a robust intelligence suite ideal for data-driven teams across marketing, sales, product, and investing. It’s not the cheapest solution on the market, but it justifies its pricing through breadth, accuracy, and advanced AI-driven tools.
For lean budgets, consider standalone tools like Semrush or Ahrefs. For comprehensive digital analysis across channels and platforms, Similarweb remains a premium but worthwhile choice.
Next step? Try the 7-day free trial or contact sales for a custom plan.
Pricing for Similarweb starts at $199 per month with the Web Intelligence Starter plan. Monthly billing is only available on lower-tier packages like Starter or Individual (Sales Intelligence). Most other plans—like Team, Business, or Enterprise—are billed annually. You’ll need to contact sales for customized Similarweb.com pricing across other product lines.
Similarweb offers a limited free version with access to high-level traffic data and public tools like the Website Analyzer, SERP Checker, and Chrome Extension. However, for full platform access and advanced insights, you\’ll need to upgrade to a paid plan. Visit the Similarweb pricing page to explore all options or start with a free trial.
The free trial for Similarweb lasts 7 days and includes limited access to Web Intelligence features. Users are allowed 15 actions per day, and a credit card is required to activate. If not canceled before the trial ends, it will auto-renew into a paid plan. The trial doesn\’t include all premium modules like API or Data Hub access.
The most affordable plan is the Web Intelligence Starter, priced at $1,500/year or $199/month. It’s designed for individuals or small teams with basic competitive analysis needs. It includes 1 user seat, limited data history, and a fixed number of keywords. This is the best option if you\’re evaluating Similarweb pro pricing on a tight budget.
Similarweb API pricing varies based on usage, product access, and the number of data credits consumed. The API is included in Business plans and above or can be purchased as a standalone product. If you\’re comparing API Similarweb pricing across use cases, you’ll need to request a quote based on volume, endpoints, and integration needs.
Yes. You can purchase the Similarweb API independently without subscribing to the full platform. This is a good fit for developers or analysts who want to integrate traffic, keyword, or app data into internal dashboards. To get started, visit the API section on the Similarweb pricing page and contact sales for tailored access.
Rate limits depend on your plan and the number of data credits allocated. Every API call consumes credits, and account admins can assign limits per user or tool. Higher-tier plans (Business or Enterprise) include more generous limits and batch API access. For exact limits, refer to your plan details or the API documentation.
Similarweb Sales Intelligence pricing starts at $129/month or $1,200/year for the Individual plan. Business and Enterprise tiers begin around $16,000/year and offer features like CRM enrichment, buyer intent data, contact exports, and AI insights. Visit the Sales product section on the Similarweb.com pricing page for full breakdowns.
App Intelligence Similarweb pricing is custom and depends on the scope of data, regions, and SDK coverage required. It includes metrics like installs, engagement, audience insights, and app rankings. It can be purchased as a standalone product or bundled with Web Intelligence for an integrated digital strategy. Contact sales for a tailored quote.
Similarweb Data Hub pricing is not listed publicly and is typically offered as part of Enterprise-level engagements. The Data Hub allows direct access to raw digital intelligence data, often for modeling, analytics, and custom dashboards. To understand how it compares to other plans, request a demo via the Similarweb pricing page.
