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Similarweb Reviews

& Product Details

What is Similarweb?

Similarweb is a leading digital intelligence platform that offers insights into website traffic and app performance. Leveraging big data, machine learning, and a vast panel of users, it provides businesses with a comprehensive view of their digital landscape.

Whether you’re in research, marketing, sales, or investment, Similarweb delivers actionable insights to understand competitors, optimize marketing strategies, and identify growth opportunities.

For researchers, it offers a deep dive into market trends and industry benchmarks. Marketers benefit from understanding audience behavior and campaign effectiveness, while sales teams can identify potential leads and market opportunities. Investors gain a clear picture of company health and industry positioning. Additionally, retailers can harness Similarweb to understand shopper behavior and preferences.

In essence, Similarweb is a holistic tool for anyone seeking to harness the power of digital data to drive growth and success.

Found in these Categories

Best For

Website & app traffic data analysis.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In


  • Website

Starting from:

$199 /month

Pricing Model: Subscription

Pricing Details:

Several pricing packages available for research inteligence, sales Inteligence, digital marketing, intelligence and investor inteligence .

See Similarweb Coupons


For individuals & startups



For individuals & startups



For businesses & enterprises

On Request
Custom Pricing
  • Campaign Tracking
  • Campaign Analytics
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Goal Setting/Tracking
  • Keyword Tracking
  • Multi-Channel Data Collection
  • Performance Metrics
  • Trend Analysis
  • Website Analytics
  • Engagement Tracking

Additional Features

  • Data Visualization
  • Display Ad Management
  • Referral Tracking
  • Site Search Tracking
  • Lead Management
  • Pageview Tracking
  • Multiple Site Management
  • Activity Dashboard
  • Web Tracking
  • Multi-Channel Marketing
  • Tagging
  • Monitoring
  • Web Traffic Reporting
  • Benchmarking
  • Time on Site Tracking
  • Multi-Channel Attribution
  • API
  • Campaign Management
  • Competitive Analysis
  • Charting
  • Keyword Research Tools

Competitors App

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    Marketing Automation Software

  • Salesforce CRM

    CRM Software

Tell us your opinion about Similarweb and help others.

Similarweb is an excellent tool for intelligent analysis of your industry, competitors, and audience behavior, whether you are a website owner or a digital marketing professional. Moreover, Similarweb is not a tool to spy on your competition. But to observe their strategy and offer the necessary instruments for your business to do it better. So let’s get together through this review, and you will find amazing things about this product, pricing plans, and alternatives.

About SimilarWeb

Similarweb is a powerful business intelligence solution that enables you to monitor your website traffic and track your audience’s journey. It also helps you to extract important data from these reports to create a better strategy for your website. In other words, it analyzes the impact of your business online to help you make informed decisions.

The company was founded in Tel Aviv, Israel in 2007 and provides services for major eCommerce players like eBay, Google, PayPal, and many more. Currently, Similarweb analyzes over 80 million websites and 3 million apps. With such a vast number, it’s clear that Similarweb is a valuable investment. The platform’s key benefits include scalability, a complex analytics system, and a variety of features to help you make the most of your data.

What is Similarweb? - Software Review by Tekpon

What is Similarweb offering to your business?

  • Analyze your competitors and industry trends;
  • Disclose the competition’s online plan;
  • Help you get new opportunities like partners, leads, or affiliates;
  • Keeps you up to date regarding trends and new players of interest;
  • It shows your audience’s behavior and their journey on audiences.

They are proposing four solutions for multiple cases. Similarweb works properly for each of these four, depending on your industry, business, and activity.

Digital Marketing Intelligence

This solution is perfect for marketing leaders, SEO and content marketers, and affiliate and media buyers. With this tool, you can quickly discover your competitors’ online strategy and improve your own. You can analyze your competition comprehensively and find top keywords that can generate traffic, as well as trending keywords. You can then integrate them into your strategy based on search volume, click rates, and paid and organic clicks.

Similarweb offers a tool that shows an overview of a website and SEO instruments that will help you optimize your traffic and rank your website better. Furthermore, Similarweb can reveal your competitors’ search ads, PLAs, and Display & Video Ads for any given period.

Similarweb feature - Competitive Analysis

Research Intelligence

Perhaps the name itself suggests the potential of Similarweb. With this solution, you can explore the trends of your market and industry, while also analyzing the performance of your competitors. Additionally, you can use it to gain a better understanding of your audience’s behavior. All this can be accessed in real time from a single and user-friendly platform.

The information provided can help you develop strategies that align with your business needs. You can engage with your existing audience, discover new potential ones, and learn what drives their conversion, allowing you to apply it in your business.

Market Intelligence Platform - Similarweb Feature

Sales Intelligence

Now you have the opportunity to connect with the right companies at the right time and boost your sales. The platform can generate new customers from over 100M potential and useful insights to help your sales team win more deals. Yes, this tool can also generate leads.

Sales Intelligence Feature

Investor Intelligence

The lack of objective information about a certain company or more has diminished the investors’ ability to optimize decisions. Similarweb is the first to offer accurate digital insights into the investment lifecycle, enabling the breakdown of digital strategies, analyzing companies’ brand health, evaluating marketing strategies, and assessing market growth and key trends. This one offers Venture Capital, Investment Banking, and Hedge Funds solutions.

In addition, investor Intelligence is meant to provide investors with 360° visibility into a company or market with an online presence.

Investor Intelligence Feature

How accurate is Similarweb?

Look for people’s reviews, people who have been using Similarweb. You’ll find out that they say it is one of the most accurate tools, on average overestimating organic traffic by 1% while estimating total website visits within 20% of the actual figure. Moreover, Similarweb can give powerful insights into when, where, how, and how many visitors interact with other websites in your competitive space. In summary, it will not tell you precisely the information you’ve expected, but neither will it offer you the wrong data. Similarweb will estimate based on his innovative software.

Similarweb Detailed Features

Now that you have the complete picture and find out what this intelligent platform can do for you, I will enter some details that may interest your business. First, we will discover its main features and how you can use them to get more insights about your audience, gain traffic, scale your business, and see your website’s health. Second, we’ll see how this intelligent platform is an advanced tool for optimization.

  • Website analysis

This feature allows you the necessary instrument to analyze websites and apps in real time. In addition, you can use a variety of different tools to amplify your website’s performance, including:

Traffic and engagement metrics: How well does your website compare to your competitors? You can benchmark your website against competitors to understand your website’s overall visits, bounce rate, page views, and time on site.

SEO and PPC keywords: Organic and paid keywords can be found inside this tool. In addition, you can find trending keywords, view how much traffic these keywords generate, and discover any ads that are already associated with them to help you build up a stronger PPC campaign.

Audience interests: Powerful insights can be provided so that you understand which websites your visitors browse during the same session they were on when visiting your site. This will allow you to create potential retargeting campaigns, discover new audiences, and use your audience’s interests to boost your website’s marketing and content.

Traffic sources: Traffic can come from a variety of sources. Discover which sources generate traffic for any website on the Internet. For example, you can find if these sites get traffic from social, search, display, or referrals. In addition, you can leverage your competitor’s acquisition strategy to help grow your business.

Popular pages: What pages of a website are most popular? You can track your competitor’s campaigns and reveal what pages and inner pages are most popular on their site. You’ll also discover what content you can recreate to generate a lot of interest and traffic in your industry.

  • Industry analysis

Industry analysis allows you to understand the industry they are either getting into or are already in. There are three main features of the industry analysis portion of this tool and may include:

Traffic and engagement metrics: Every industry has a different level and standard of traffic volume and engagement. You’ll analyze your industry to understand the standards for traffic, volume, engagements, bounce rate, page views, and time on site. You can also benchmark your site against the competition to build a successful marketing campaign.

SEO and PPC: Traffic can be either organic or paid. You can use the analysis tool to get inspiration on keyword ideas from the industry’s leaders.

Industry leaders: If you want to find the websites in your industry that are leaders with the most traffic, you can use the industry leaders tool. This tool allows you to understand how your industry leaders received their traffic, whether from social, search, display ads, mail, or referrals.

  • API and integration

API integration allows you to build tools that connect directly to a similar web platform. These tools can help you integrate your tools with the power of Similarweb. For example, you can use API for:

  • Rank and reach
  • Engagement
  • Traffic
  • Similar site
  • Also visited
  • Website tags
  • Website categorization
  • Category rank

  • Adult websites
  • Social referrals
  • Search keywords
  • Destinations
  • Referrals
  • Keyword competitors
  • Mobile app information
  • Google Play installs
  • Site-related apps

Multiple industries are already using these APIs to their advantage. For example, you’ll find that the Similarweb API has you’ll send in the following industries, and the number continues to grow:

  • Ad-tech
  • E-commerce
  • Online services
  • Finance and consulting
  • Security

Similarweb Detailed Integrations

At this moment, Similarweb integrates with WhatRunsHere for insights. It also has a native API that allows companies to integrate Similarweb data with any third-party application. Similarweb can integrate with Salesforce, Google Analytics, Google Sheets, and many more.

Similarweb Review Conclusion

This is a fantastic tool for every website owner or marketer. Not only can you boost your website reach or traffic and gain more audience, but it also provides a complex analytics system. Similarweb shows excellent insights for your website, your competition, and data traffic on mobile apps. You can check any business with a digital mark, showing you a well-organized control panel. However, you can go deeper than this and check for the website’s pageviews, visits, visit duration, bounce rate, and user journey.

Additionally, users or businesses can customize Similarweb pricing and plans for your business. This tool will give you only what you need to grow and gain a new audience. Another benefit that Similarweb is offering is SEO optimization. You can search for trending keywords that rank and use them in your marketing strategy. Overall, it is a complex tool worth the money and delivers quality services for all businesses.


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