Sprout Social Reviews
& Product DetailsWhat is Sprout Social?
Sprout Social is a social media management tool that enables people to make social media posts across various social media platforms. Sprout Social has the perfect combination of social media management tools and analytics that helps to satisfy the needs of small, medium, and large businesses.
The Sprout Social media management software is great for medium and large businesses that need a full suite of features in their social media management tool. It has a chatbot creation feature, a social listening feature, and trend monitoring tools to enable businesses to gain additional competitive advantage.
The major focus of the Sprout Social interface is the Smart Inbox, which gathers incoming messages from all social networks into one feed. There are a lot of other interesting features that this software has. It also has a feature that helps identify new content trends, thus reducing the stress of generating content ideas. To sum up, they help to simplify the complexity of social media.
Found in these Categories
Best For
- StartUps
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
- Personal
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
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Company Name
Sprout Social, Inc.
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Located In
United States
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Website
sproutsocial.com
Starting from:
$249 /seat/month
Pricing Model: Subscription
- Free Trial
- Free Version
Pricing Details:
Sprout Social offers four pricing plans: Standard at $249 per user per month, Professional at $399, Advanced at $499, and a custom-priced Enterprise plan. Prices are up to 25% lower when billed annually. All plans include a 30-day free trial, but there is no free version available.
Standard
Professional
Advanced
- Analytics/Reporting
- Message Scheduling
- Ads Management
- Multiple Users
- Automated Publishing
- Post Scheduling
- Mobile App
- Social Media Monitoring
- Bulk Upload
- Customer Engagement
- Collaboration Tools
- Content Management
- Content Suggestions
- Inbox
- Audience Targeting
- Brand Tracking
- Calendar Management
- Campaign Management
- Competitive Analysis
- Content Library
- Conversion Tracking
- Customer Segmentation
- Data Visualization
- Engagement Tracking
- Influencer Tracking
- Keyword Tracking
- Multi-Account Management
- Multi-Channel Management
- Performance Metrics
- Reporting/Analytics
- Social Advertising
- Social Media Integration
- Trend Analysis
Additional Features
- Workflow Management
- Competitor Monitoring
- Negative Feedback Management
- Charting
- Real-Time Analytics
- File Sharing
- Campaign Tracking
- Editorial Calendar
- Reporting & Statistics
- Campaign Analytics
- Publish Scheduling
- Image Editing
- Contact Management
- Real Time Editing
- Activity Tracking
- Social Listening
- API
- Multi-Channel Attribution
- Tagging
- Customizable Reports
- Search/Filter
- Customer Experience Management
- Image Library
- Brand Guidelines
- Real-Time Reporting
- Feedback Management
- Multi-Channel Campaigns
- Customer History
- Digital Asset Management
- Categorization/Grouping
- Ad hoc Reporting
- Monitoring
- Automated Scheduling
- Third-Party Integrations
- Communication Management
- Response Management
- Activity Dashboard
- Real-Time Monitoring
- Customer Social Profiles
- Multi-Channel Data Collection
- Sentiment Analysis
- Multi-Channel Marketing
- Customer Support
- Social Performance Management
- Dashboard
- Task Progress Tracking
- Social Promotion
- Keyword Filtering
- Assignment Management
- Task Management
- Visual Analytics
- Review Monitoring
- Layout & Design
- Web Tracking
- Alerts/Notifications
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User-Friendly Interface
Sprout Social is appreciated by users for its intuitive and easy-to-navigate dashboard, which simplifies the management of multiple social media accounts. This is especially beneficial for users with limited experience in social media management.
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Comprehensive Analytics and Reporting
Provides in-depth analytics and reporting tools that help users measure the effectiveness of their social media strategies. This feature is often highlighted as a significant strength, especially for teams needing to generate detailed reports for stakeholders.
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Post Scheduling and Content Management
The platform excels in the users’ eyes in its scheduling capabilities, allowing them to plan and organize posts across various social media channels from a single interface. This feature is praised for improving workflow efficiency and ensuring consistent content delivery.
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Customer Support
Users frequently mention the quality of Sprout Social’s customer service, noting that the support team is responsive and helpful in resolving issues. Adding significant value, especially during the onboarding process or when encountering technical difficulties.
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Broad Channel Coverage
Sprout Social supports many social media channels, including major platforms like Facebook, Twitter, Instagram, LinkedIn, and even Pinterest. This broad coverage allows users to manage all their social media activities from one place, making it a versatile tool for diverse marketing needs.
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Cost
One of the most common criticisms of Sprout Social is its pricing. Many users feel the platform is expensive compared to its competitors, which can be a significant drawback for smaller businesses or those with limited budgets.
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Complex Navigation for Advanced Features
While the essential functions are accessible, some users find navigating the more advanced features challenging. The platform’s layout can sometimes make accessing specific tools or generating customized reports complex without prior experience.
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Lack of Customization in Post Scheduling
Some users report that adding drag-and-drop capabilities and a more flexible content calendar could improve the scheduling feature. These features would enhance user experience, especially for highly content-volume teams.
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Limited Audience Targeting and Optimizing
Although Sprout Social offers some audience targeting and content optimization features, their advanced capabilities are not on par with those in competing platforms. Users seeking highly specialized targeting options may find this limiting.
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Occasional Technical Glitches
A few users have experienced issues with posts not being published as scheduled, particularly on platforms like Instagram. Although not widespread, these glitches can be frustrating when they occur and may require support intervention to resolve.
Disclaimer
Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.
Tell us your opinion about Sprout Social and help others.
Table of Contents
- Sprout Social – management for social media platforms
- How to use Sprout Social?
- Sprout Social Detailed Features
- Solutions Offered by Sprout Social
- Sprout Social User Experience
- Use Cases and Industries
- Alternatives to Sprout Social
- Sprout Social Review Conclusions
- Sprout Social Frequently Asked Questions (FAQs)
Sprout Social – management for social media platforms
Sprout Social is one of the best social media marketing tools to publish your social media content effortlessly. The cloud-based software is perfect for those businesses who want their social media software to serve as a strategic aid and a suite of tools. Additionally, medium and big businesses with a multi-user social media team would benefit more from Sprout Social.
Moreover, it has the best combination of social media management and analytics to suit the needs of both small and large businesses. In addition, the software integrates well with any social network you use.
Sprout Social is a complete social media software that covers everything from reporting to publishing to social listening. It has an intuitive interface. It provides collaboration tools, and there is also a thirty-day free trial. Furthermore, this social media management has advanced features like chatbot creation, team workflow tools, and insightful reporting templates. The subscription packages for Sprout Social are quite expensive, but they are worth it. The Standard package cost 99 dollars.
![Analytics Cross Channel Profile Performance Analytics Cross Channel Profile Performance](https://media.tekpon.com/2021/11/Analytics-Cross-Channel-Profile-Performance.webp)
![Content Report Content Report](https://media.tekpon.com/2021/11/Content-Report.webp)
![Listening Competitive Analysis Performance Listening Competitive Analysis Performance](https://media.tekpon.com/2021/11/Listening-Competitive-Analysis-Performance.webp)
![Publishing Calendar Publishing Calendar](https://media.tekpon.com/2021/11/Pulishing-Calendar.webp)
How to use Sprout Social?
Before you can use Sprout Social, you must create an account and enter your Sprout Social login details. Sprout Social is a social media marketing tool that focuses on aiding entrepreneurs, small, medium, big, and growing businesses, full-service, enterprise corporations, and niche agencies. Furthermore, the app helps them to integrate and partner with various social media platforms.
Sprout Social enables individuals or business owners to create social media posts on different platforms. The tool can also handle everything related to social media marketing, content curation, analytics, scheduling, reporting, and publishing.
Sprout Social Detailed Features
To gain a better understanding of a platform, it’s essential to explore its various features. Below, you’ll find a list of key features that Sprout Social has to offer:
New Features
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AI-Powered Insights
Sprout Social has integrated advanced AI tools that provide sentiment analysis and trend identification. These insights help users understand the emotional tone of social conversations, enabling more informed decisions on content strategy and customer engagement.
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Advanced Automation
The platform now supports more sophisticated automation workflows, allowing users to automate repetitive tasks, schedule posts across multiple platforms, and optimize posting times based on audience activity. This reduces manual effort and enhances efficiency.
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Listening Tools
Improved social listening capabilities allow users to monitor brand mentions, track competitor activity, and follow industry trends in real time. This feature helps in crafting more targeted content and staying ahead of market changes.
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Team Collaboration
Sprout Social has enhanced its collaboration tools, offering features like task assignments, approval workflows, and internal communication channels. This is particularly useful for larger teams managing multiple accounts, ensuring streamlined workflows and accountability.
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Analytics Enhancements
The platform offers more robust analytics, including new customizable reports that provide deeper insights into audience demographics, content performance, and engagement metrics. These visual reports are crucial for data-driven decision-making and optimizing social media strategies.
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Intuitive Content Calendar
The updated content calendar now provides a more user-friendly interface for planning, scheduling, and monitoring social media content. It includes drag-and-drop functionality, integrated post previews, and collaborative planning features, allowing teams to manage their social content more effectively.
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Customer Support and Integrations
Sprout Social continues to expand its integrations with popular tools like Google Analytics, Salesforce, and HubSpot, enhancing its utility as a central hub for marketing activities. The platform also offers 24/7 customer support, ensuring users can access assistance whenever needed.
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Smart Inbox
The Smart Inbox feature helps you track and engage with messages across LinkedIn, Instagram, Twitter, and Facebook, all in a central place with a unified social inbox.
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Brand keywords
Its brand keywords feature helps execute real-time brand monitoring with keyword, hashtag, and location searches across Twitter in the Smart Inbox.
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Contact views
The contact views feature helps you gain access to shared customer records, conversation history, and customizable contact views across networks every time you reply.
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Conversation history
It has a conversation history feature helps you view an entire conversation history in different profiles and networks for crucial context and helpful reference.
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Message completion
To stay focused, the message completion feature helps mark messages complete and hide completed items from view in the Smart Inbox.
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Comment moderation
The comment moderation feature helps you to track and engage with comments on all of your owned social media profiles like Twitter, LinkedIn, Instagram, and Facebook.
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Message tagging
The message tagging feature helps keep your inbox organized and reports on activity by creating and applying custom tags to inbound social messages.
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Integrations
The helpdesk integration feature helps integrate your Zendesk account to create, track and manage support issues from social to the helpdesk.
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Content Calendar
The collaborative content calendar feature helps you to view and manage social posts across multiple profiles, networks, and campaign tags, all in a central place.
Security Features
Sprout Social prioritizes security, ensuring user data and accounts are always protected. The platform employs industry-standard encryption to safeguard sensitive information in transit and at rest. Additionally, Sprout Social offers features like two-factor authentication (2FA) to add an extra layer of protection against unauthorized access.
For businesses managing multiple accounts, user permissions can be precisely controlled, allowing administrators to grant access based on roles and responsibilities. Regular security audits and compliance with global standards further demonstrate Sprout Social’s commitment to maintaining a secure environment for all users.
By providing a robust security framework, Sprout Social ensures businesses can confidently manage their social media activities without worrying about potential security breaches.
Solutions Offered by Sprout Social
Sprout Social provides various solutions tailored to various social media needs, making it easier for businesses to manage their online presence and engage with their audience effectively.
Social Media Management
This solution simplifies managing multiple social media accounts by centralizing all activities in one dashboard. Users can schedule posts, monitor engagement, and respond to messages from a single interface across platforms. This keeps the workflow organized and reduces the time spent switching between accounts.
Social Listening
With social listening, businesses can track brand mentions, industry trends, and customer sentiment in real time. This feature allows companies to understand their audience better, respond to feedback quickly, and stay ahead of emerging trends. It’s a powerful tool for adjusting strategies based on what people are actually talking about online.
Analytics and Reporting
Sprout Social’s analytics tools provide detailed reports on social media performance. These insights cover metrics like engagement rates, audience growth, and content effectiveness, helping businesses see what’s working and where improvements are needed. The visual reports make it easy to communicate results to stakeholders.
Customer Care
The platform includes tools designed specifically for customer service teams, enabling them to manage customer inquiries and support requests efficiently. With a unified inbox for all social channels, customer service representatives can respond faster and more effectively, enhancing the overall customer experience.
Collaboration and Team Management
Sprout Social is built with teams in mind, offering features like task assignments, approval workflows, and team performance tracking. This is especially useful for businesses where multiple team members contribute to social media management, ensuring that everyone stays on the same page and workflows are smooth.
Paid Social
The platform also supports paid social media campaigns, providing tools to manage, monitor, and analyze paid ads across different networks. This integration helps businesses maintain a consistent strategy across both organic and paid social efforts, maximizing their overall impact.
Each of these solutions is designed to work together, offering a cohesive toolset for managing every aspect of social media from a single, user-friendly platform. Whether a business wants to improve its social presence, engage more deeply with customers, or streamline internal workflows, Sprout Social offers tools that make social media management more efficient and effective.
Sprout Social User Experience
Sprout Social offers an intuitive and efficient user experience, making it easy for teams to manage social media. The platform’s clean, organized layout ensures that even first-time users can quickly find their way around. The dashboard provides a clear overview of all social media activity, with handy navigation to access features like scheduling, reporting, and social listening.
The drag-and-drop content calendar makes planning posts straightforward, while the unified inbox centralizes all messages, simplifying engagement. Customizable views and filter options allow users to tailor their workspace to match their workflow, making daily tasks more streamlined. Additionally, Sprout Social’s mobile app extends the same functionality on the go, which is ideal for teams needing to stay connected wherever they are.
Feedback from users often highlights how Sprout Social balances robust functionality with ease of use, providing both power and simplicity in a single platform. This approach allows teams of all sizes and expertise levels to manage social media effectively without feeling overwhelmed by complexity.
For those seeking more in-depth insights, the platform offers plenty of training materials and a responsive support team to assist whenever needed, ensuring a smooth experience from day one.
Use Cases and Industries
Sprout Social is highly versatile, catering to a wide range of industries and business needs. Here’s how different sectors are leveraging the platform:
Travel and Hospitality
Travel and hospitality brands use Sprout Social to enhance customer engagement and streamline social media management. The platform allows companies to act as social concierges, proactively engaging with guests from booking to post-stay follow-ups. Features like social listening help brands monitor guest sentiment and identify opportunities to surprise and delight customers, driving loyalty and positive reviews. For example, Loews Hotels utilizes Sprout Social to personalize customer care by responding promptly to guest inquiries and curating unique guest experiences based on social interactions.
Computer and Software
For tech companies, Sprout Social provides tools to manage complex social media strategies across multiple platforms. These companies can use Sprout’s analytics to track product feedback, monitor industry trends, and engage with a tech-savvy audience. Software companies can deliver swift, efficient support and build stronger relationships with their user base by managing customer queries and support through a unified inbox.
Retail
Retailers leverage Sprout Social to drive sales and engage customers through a mix of social media strategies. The platform helps retail brands maintain a consistent presence across channels, manage social commerce, and respond promptly to customer inquiries. Sprout’s tools enable retailers to track the effectiveness of their campaigns, optimize content strategies, and connect directly with their audience to build long-term loyalty. Retail brands like Casio use Sprout to streamline social media management, improve response times, and drive customer satisfaction.
Higher Education
Educational institutions use Sprout Social to engage with students, alumni, and staff across various social media platforms. The platform’s tools help universities and colleges manage multiple accounts, create content that resonates with diverse audiences, and track engagement metrics to measure the impact of their social campaigns. Purdue University, for instance, increased its social media engagement significantly by utilizing Sprout’s comprehensive suite of tools.
By tailoring its features to the specific needs of these and other industries, Sprout Social helps organizations of all kinds harness the power of social media to achieve their goals. Whether you’re looking to increase customer engagement, improve brand awareness, or manage your social media presence more effectively, Sprout Social offers a solution to meet your needs.
Alternatives to Sprout Social
Sprout Social is not the only social media management tool you can use as an individual or a business owner. There are other Sprout Social competitors that you can consider, especially if Sprout Social pricing is too expensive for you to handle.
Below are some of Sprout Social’s alternatives:
eClincher
They are pretty new in the social media marketing space. The software has a suite of reporting, monitoring, and publishing tools. Pocket integration is one of the exciting features that eClincher has–with this feature. With it, you can share saved content from your Pocket account directly to social media.
However, you cannot collaborate on social media tasks using eClincher. You cannot assign social media messages as tasks so that you would have no other option but to collaborate on the app through email or Slack.
You may find navigating eClincher’s User Interface hard, so you may need to read through its support documents carefully. However, you will get accustomed to it if you keep using it. It is suitable for medium-sized agencies and has a 49-dollar monthly plan, a 99-dollar monthly plan, and a 199 monthly plan. Furthermore, all these plans have a fourteen-day free trial.
SocialOomph
This software has a free trial. The app is mostly channeled towards Twitter, with some amazing features that other software doesn’t have. For instance, email-to-tweet, DM purging, and bulk tweet deleting.
This social media management tool integrates with other networks like LinkedIn, Facebook, and Pinterest but has limited support. SocialOomph is suitable for those who need Twitter growth hacks and don’t mind using other networks to handle Instagram, Facebook, and others.
It has a free plan, but the paid plans cost 6.97 dollars monthly and 17.97 dollars monthly, respectively. Social media managers should focus on Twitter.
MeetEdgar
This tool is basically for social media scheduling. It doesn’t have reporting or monitoring tools. It doesn’t support direct scheduling to Instagram, so you must finalize all posts through its mobile application.
On MeetEdgar, you cannot make multiple user accounts. So, you must share the same MeetEdgar login with your team, exposing you to security risks. In addition, MeetEdgar will automatically schedule your posts to ensure that you don’t post too much from one category. It costs 49 dollars monthly and has a thirty-day money-back guarantee if you don’t like the platform. This tool is great for freelance social media managers.
Oktopost
They are quite new to the social media marketing tools space. It provides a suite of scheduling, reporting, and monitoring tools to offer your clients various services. They didn’t provide details about their pricing on their website, so you will need to call their support to find out their pricing. It is best for small agencies.
CoSchedule
It has a full-fledged marketing suite. It integrates with many famous social networks and has support for blogs, email marketing platforms, and other marketing essentials.
CoSchedule is as expensive as Sprout Social, so it will be best to look for something cheaper if you have a large team. It has a paid plan for 80 dollars monthly, another for 400 dollars monthly, and another for 1,400 dollars monthly. All these plans have a 14-day free trial. It is great for small marketing teams and enterprises.
Sprout Social vs. Hootsuite
Sprout Social and Hootsuite are part of the best social media management tools. Let’s compare these powerful tools below based on company overview, dashboards, publishing, scheduling, collaboration, reporting, and integration capabilities.
Company overview
Sprout Social was founded in 2010 to help customers and business owners to communicate easily. Some of the well-known customers of Sprout Social are Evernote, Ticketmaster, and Subaru.
Hootsuite was founded in 2008. Their primary aim is to aid businesses in managing their social media accounts in a central place. Some of Hootsuite’s popular customers include GE, SXSW, MailChimp, and Marketo.
Feed dashboards
A good social media management software will gather posts from different networks. The way the software shows this information has a great impact on usability. Both Sprout Social and Hootsuite gather posts in a feed, but how each displays the feed is entirely different.
Hootsuite allows users to create adjacent feeds in one dashboard and customize the type of information that every feed shows. That means you can create a feed for each of your social accounts and create more specific filters on each. For instance, posts from incoming tweets or Facebook.
Hootsuite dashboard
After creating your feeds, you can communicate with the content shown in everyone directly from Hootsuite, which makes answering questions and comments in different networks easy.
Sprout Social doesn’t use the multi-columnar technique but gathers posts into a single feed. You can go ahead to customize the information in the feed by checking and unchecking filters, and you can also move to a network-specific view with a single click. One beautiful feature of the Feeds in Sprout Social is that you can also include RSS feeds to aid with sourcing content to share.
Sprout Social dashboard
Sprout Social allows you to communicate with and reply to messages directly from your feed. It also monitors the messages that have been replied to and marks them with a green icon to prevent different users from replying to the same message. This feature enables seamless collaboration among team members.
Publishing and scheduling
Regarding publishing, Buffer, and Sprout Social let you compose a message, select the account it comes from, add images, shorten links, and select a target audience from the main feed dashboard.
Also, they both have a draft function that allows you to save posts that are not ready for publication and go back to them later. Hootsuite allows you to schedule up to fifty posts at once by uploading a CSV file using the bulk schedule tool.
Sprout Social provides certain additional features in terms of publishing–it has an audience discovery function that highlights people or accounts you should follow and spam or bot accounts you could unfollow. This feature will help you find essential influencers. Sprout Social also displays a short history of your conversation with someone on Twitter if you are about to reply to their messages. In addition, it extracts information from its social CRM functionality.
For scheduling, Sprout Social and Hootsuite have a content calendar that will help you schedule posts. You can also automate your posts and select the suitable times for you. Furthermore, they both have a proprietary algorithm that will suggest the times you should post to get more engagement from your audience.
Collaboration
For social media software, collaboration involves publishing approval rules and permission settings.
Hootsuite permits you to choose for either of the three roles: super admin, admin, and default. For example, if you want to be in charge of the employee Hootsuite accounts, you can apply one of the three permission settings to the whole team. Another collaboration feature in Hootsuite is the ability to assign social media replies to team members. It helps to prevent instances where a customer receives multiple replies.
Sprout Social permissions are set based on a user’s role and multi-step publishing approval. Users can tag any post in the feed as a task and assign it to a team member. Tasks are in three forms: support, sales lead, and general. You can monitor open and completed tasks at the Task tab. To ensure two people respond to the same post in the feed view, Sprout Social will indicate when another user replies.
Reporting
Hootsuite’s overview report separates your social media accounts into 4 views: metrics, engagement, followers, and posts. It gives you a large view of the performance of your social channels.
Also, Hootsuite allows you to create custom reports to export to CSV, Excel, PowerPoint, or PDF files. Furthermore, Hootsuite sends a time optimization chart to its users. This chart shows the days and times that your posts get the most engagement. It optimizes your post times to attract more traffic. The ROI report shows the impact your social media campaigns have on leads and sales.
With Sprout Social, you can get engagement on a single platform or compare how your posts are doing in different social media accounts. In addition, competitor reports show you new opportunities for engagement by comparing your social media accounts with theirs. The filters and queries also allow you to develop your custom reports to compare your fall social campaign against the revenue numbers for that period.
Sprout Social reporting
Sprout Social has a social listening feature as an add-on that tracks mentions of your brand across the web and brings them into a single dashboard for review. With knowledge about your customers’ feelings, you can add, remove or change products or services to satisfy their needs.
Pricing models
Hootsuite has four pricing tiers to help you find the right option for your business. The lowest tier only allows one user and is best for small businesses. The base plan allows you to schedule multiple posts in advance for up to ten accounts, provides access to free app integrations, and has a social inbox to reply to customers. But the basic package caps your post boost spend at five hundred dollars, and you won’t have access to advanced features like customizable reports or a content library. At the top two tiers, you can also access special add-ons, like social listening and ad campaign management.
Sprout Social provides three pricing levels, but instead of adding a specific number of users, they charge per user for each month. In addition, the basic plan provides scheduling for up to five social media accounts with a social CRM and review management to read and respond to customer reviews.
Integrations and extras
In terms of third-party integration, Hootsuite has an edge over Sprout Social. It integrates with Twitter, Facebook, Instagram, Pinterest, and LinkedIn. In addition, they have an app directory with more than 150 native integrations—127 of them are free. As an extra, Hootsuite users can create a landing page and run social contests and giveaways using the Campaigns function.
Sprout Social is compatible with many networks and offers native connectors for TripAdvisor, HubSpot, Feedly, Google Analytics, UserVoice, and Zendesk.
Sprout Social doesn’t have a lot of integrations, but it has extras, like its social CRM. Moreover, Sprout Social builds a record that stores interaction history and other basic contact information for each account that follows you or that you follow. This detail benefits salespeople–it’s a great way of building marketing and sales alignment.
Conclusion
As for which you should choose, from a design perspective, Sprout Social is simpler to view and use. Hootsuite focuses on function more than form. Hootsuite has an edge in reporting, but Sprout Social provides additional features, like audience discovery and social CRM.
The software you should choose is based on what you want. Both apps are great tools for managing your social media accounts, but the difference is in the more vital capabilities of your organization.
Buffer vs. Sprout Social
Buffer and Sprout Social are both great social media management tools. They are similar and different in several ways. In terms of features, Sprout Social has user-friendly, has effective automation and collaboration, and has a large range of insightful reporting options. While Buffer is simple to use, it has a free account and is best for scheduling and publishing posts.
As for their disadvantages, Sprout Social prices increase as the number of team members increases, it has limited YouTube integration and advanced features are limited to more expensive subscription packages. While Buffer’s cost can increase if you need multiple subscriptions, it doesn’t have live chat or phone support and has fewer social listening capabilities.
Pricing
Regarding pricing, Sprout Social has three subscription packages. The standard package starts at 99 dollars for each user monthly. It will give you complete scheduling management and five social profiles. The Professional package costs 149 dollars for each user per month. It will provide users with help desk integration, competitive reports, and ten social profiles. At the same time, the Advanced package costs 249 dollars for each user per month. It offers users ten social profiles, Twitter surveys, alerts, and an automated chatbot. Buffer also has three different packages. The
The pro package costs 15 dollars per month for each user, one hundred scheduled posts, and eight social profiles. The Premium package costs 65 dollars monthly for two users, two thousand scheduled posts, and eight social profiles. In comparison, the business plan costs 99 dollars per month for six users, and it has the ability to create 2,000 scheduled posts and 25 social profiles.
Customer Support
For support, Sprout Social has a concierge service with professional and advanced tiers and in-platform training. While Buffer has an active support team on social media, it also uses an online knowledge base and email support.
Sprout Social Review Conclusions
Sprout Social is one of the best social media management tools enterprise users use to create and publish social media content on various social media platforms.
The Sprout Social media management tool has an extensive suite of various enterprise-focused tools. For instance, the software’s intelligent social inbox makes collaborating with others on your team simple.
But the main setback that Sprout Social has is the price. It is currently the most expensive social media management tool available. Its lowest package starts at 99 dollars per user each month–that means the price increases as the number of your team members increases. If you cannot afford any of the pricing packages Sprout Social offers, you can try out any Sprout Social alternatives with lower prices with amazing features.
Sprout Social Frequently Asked Questions (FAQs)
Sprout Social is a social media management platform that provides tools for monitoring, posting, and analyzing social media content across multiple channels. It helps businesses engage with their audience, schedule posts, and measure the effectiveness of their social media strategies.
Sprout Social is used for managing social media interactions, scheduling posts, analyzing social media performance, and engaging with audiences across platforms like Facebook, Twitter, Instagram, and LinkedIn. It’s designed to help businesses streamline their social media management tasks.
Sprout Social does not offer a permanently free plan, but it does provide a 30-day free trial that allows users to test its features before committing to a subscription.
While both Sprout Social and Hootsuite are social media management tools, they offer different features and user interfaces. Sprout Social is known for its comprehensive analytics and clean interface, whereas Hootsuite is favored for its wide range of integrations and affordability.
Yes, Sprout Social is an approved Instagram partner, which allows it to provide features such as direct publishing, analytics, and engagement tools in compliance with Instagram’s API policies.
Sprout Social competes with other social media management platforms like Hootsuite, Buffer, and Later. These platforms offer various features for social media scheduling, analytics, and engagement.
Sprout Social offers several pricing tiers starting from $249 per user per month, with costs varying based on the features and scale of use. They provide plans tailored to different business sizes and needs.
While Sprout Social is primarily a social media management tool, it does offer some CRM functionalities such as contact management, customer interaction tracking, and integration with other CRM platforms.
Yes, Sprout Social supports LinkedIn, allowing users to schedule posts, monitor interactions, and analyze performance on the platform.
Sprout Social works with major social media platforms, including Facebook, Instagram, Threats, X (formerly Twitter), TikTok, LinkedIn, YouTube, and Pinterest. It allows users to manage multiple accounts from a single interface.