How to start working on your brand using software products

Author Cristiana
Updated May 21st, ’22
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No matter how much you try to keep your business low-key and traditional. You cannot make it past the tech tools and software stuff. To be honest, neither should you. Because these digital tools, when used properly, have the power to boost your business and increase brand awareness. So, what business owner wouldn’t be happier with more visibility for their company? There are many purposes brand software was designed. After all, brand software conveys various tools that can help you build a stronger business. From graphic design and photo editing apps to content writing software and automation tools. All of these support the branding process.

What tools you should use to market your brand effectively 

Marketing your brand better is not only a matter of digital marketing campaigns but a whole ecosystem. For example, potential clients’ first impression comes from your brand’s visual identity. Moreover, if you are active on social media platforms, the way you present yourself through writing considerably influences the company’s overall success. Thus, keep an eye on these brand software and learn how you can take your business to the next level.

  1. BrandCrowd

If you ask what a brand logo can do for your business, it is enough to cast an eye on BrandCrowd and see their plethora of options. With BrandCrowd logo maker, you can create a strong visual identity for your brand. In addition, it is a premium logo maker with templates created by professional logo designers. Thus, BrandCrowd won’t fail you. These templates are highly customizable and allow you to create a business logo design in line with your brand personality. In addition, with BrandCrowd, you will get the drag and drop feature, image library, project templates, and integrations with popular social media networks. You don’t have to be an expert to create your business logo. The user-friendly interface and platform’s ease of use carries you around without hassle. BrandCrowd is the best brand software to create the perfect visual identity for your business.

BrandCrowd Business Logo

  1. Linked Helper 2

Linked Helper 2 is a great automation tool that helps you maintain and grow your connections from LinkedIn. Having a robust suite of features, Linked Helper 2 manages your LinkedIn presence and scales your outreach. Because LinkedIn is a famous platform for the business industry, Linked Helper became a great brand software. Thus, it automates a wide range of processes so that you can perform more important tasks.

This automation tool allows users to export LinkedIn contacts, build a mailing list, group message, auto-invite, and many others. In addition, you can automatically visit other LinkedIn profiles as many times as you wish to get views in return and create engagement. Besides automation features, Linked Helper 2 provides a built-in CRM and works as a lead generator for LinkedIn. 

Linked Helper 2

  1. Wordtune

Finding the perfect words to express the greatness of your business might not be the easiest thing. Luckily, you can try using a writing assistant to improve your pieces of content. And perhaps this writing tool is exactly WordTune. This content writing software incorporates a grammar checker that can make your text error-free. This brand software fixes grammar mistakes such as misspelling, punctuation, and run-on sentences.

Moreover, WordTune is an AI-driven rewriting tool that can control the tone of voice you want to use for your text, from formal to compelling. This writing software also comes with a sentence rephrasing option giving you suggestions of more suitable words for your text, such as synonyms, idioms, or alternate phrases, to express yourself clearer, more fluent, and professional. Even though these features are designed only for English, WordTune can translate texts from a few other languages. Thus, you can get why WordTune is one of the best brand software to improve your business’ image. 

WordTune Rewriting Tool

  1. Canva

A popular online graphic design platform is Canva. This app is famous for its ease of use and rich range of capabilities. Canva offers many creation tools that can boost your social media content. Canva templates include social media posts with the right shape and size format for each platform. In addition, this brand software allows you to share designs directly on social media sites directly from the platform.

Additionally, Canva is well-known for designing flyers, logos, infographics, and other visual content. You can customize Canva templates as you like by adding text, changing background, and adding images or icons. It is the perfect content creation tool for non-designers.

Canva Templates

  1. Semrush

It is important to use the right words when you run a business. Literally. You have to use the right words for your audience and also search engines. Semrush is one of the best SEO tools that give you valuable insights into what your public is interested in. Like that, you can adapt your online discourse.

Furthermore, Semrush offers users solid features such as keyword research, rank tracking, and competitive analysis. You can use this tool for SEO content writing, organic research, increasing social media presence, or comparison and CPC map. This way, you can get the bigger picture of where your business stands and also the entire industry you’re interested in. 

Semrush Keywords Research

As you can see, using software products brings many benefits to improving your brand image and visibility. Thus, your efforts should be directed toward choosing the right brand software to boost your online and offline presence. 

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