Error Title

This is a notice message, displayed at the top of the browser, informing the user of something useful.

Continue with LinkedIn
Recover my Password
Submit your Tekpon Account E-mail address and you will receive an email with instructions to reset your password.

How to start working on your brand using software products

Cristiana Trifu

No matter how much you try to keep your business low-key and traditional. You cannot make it past the tech tools and software stuff. To be honest, neither should you. Because these digital tools, when used properly, can boost your business and increase brand awareness. So, what business owner wouldn’t be happier with more visibility for their company? There are many purposes brand software was designed. After all, brand software conveys various tools to help you build a stronger business, from graphic design and photo editing apps to content writing software and automation tools. All of these support the branding process.

What tools should you use to market your brand effectively

Marketing your brand better is a matter of digital marketing campaigns and a whole ecosystem. For example, a potential client’s first impression comes from your brand’s visual identity. Moreover, if you are active on social media platforms, how you present yourself through writing considerably influences the company’s overall success. Thus, watch these brand software and learn how to take your business to the next level.


If you ask what a brand logo can do for your business, it is enough to cast an eye on BrandCrowd and see its many options. With the BrandCrowd logo maker, you can create a strong visual identity for your brand. In addition, it is a premium logo maker with templates created by professional logo designers. Thus, BrandCrowd won’t fail you. These highly customizable templates allow you to create a business logo design aligning with your brand personality. In addition, with BrandCrowd, you will get the drag-and-drop feature, image library, project templates, and integrations with popular social media networks. You don’t have to be an expert to create your business logo. The user-friendly interface and platform’s ease of use carry you around without hassle. BrandCrowd is the best brand software to create your business’s visual identity.

BrandCrowd Business Logo

Linked Helper 2

Linked Helper 2 is a great automation tool that helps you maintain and grow your connections from LinkedIn. With a robust features suite, Linked Helper 2 manages your LinkedIn presence and scales your outreach. Because LinkedIn is a famous platform for the business industry, Linked Helper became a great brand software. Thus, it automates a wide range of processes so that you can perform more important tasks.

This automation tool allows users to export LinkedIn contacts, build a mailing list, group messages, auto-invite, and many others. In addition, you can automatically visit other LinkedIn profiles as many times as you wish to get views in return and create engagement. Besides automation features, Linked Helper 2 provides a built-in CRM and works as a lead generator for LinkedIn.

Linked Helper 2


Finding the perfect words to express the greatness of your business might not be the easiest thing. Luckily, you can try using a writing assistant to improve your content. And perhaps this writing tool is exactly WordTune. This content-writing software incorporates a grammar checker that can make your text error-free. This brand software fixes grammar mistakes such as misspellings, punctuation, and run-on sentences.

Moreover, WordTune is an AI-driven rewriting tool that can control the tone of voice you want to use for your text, from formal to compelling. This writing software also comes with a rephrasing sentence option, giving suggestions for more suitable words for your text, such as synonyms, idioms, or alternate phrases, to express yourself more clearly, fluently, and professionally. Even though these features are designed only for English, WordTune can translate texts from a few other languages. Thus, you can get why WordTune is one of the best brand software to improve your business’ image.

WordTune Rewriting Tool


A popular online graphic design platform is Canva. This app is famous for its ease of use and rich capabilities. Canva offers many creation tools that can boost your social media content. Canva templates include each platform’s social media posts with the right shape and size format. In addition, this brand software allows you to share designs directly on social media sites from the platform.

Additionally, Canva is well-known for designing flyers, logos, infographics, and other visual content. You can customize Canva templates by adding text, changing backgrounds, and adding images or icons, and it is the perfect content creation tool for non-designers.

Canva Templates


It is important to use the right words when you run a business. You have to use the right words for your audience and search engines. Semrush is one of the best SEO tools that give you valuable insights into what your public is interested in. Like that, you can adapt your online discourse.

Furthermore, Semrush offers users solid features such as keyword research, rank tracking, and competitive analysis. You can use this tool for SEO content writing, organic research, increasing social media presence, or comparison and CPC map. This way, you can get the bigger picture of where your business stands and also the entire industry you’re interested in.

Semrush Keywords Research

As you can see, using software products brings many benefits to improving your brand image and visibility. Thus, your efforts should be directed toward choosing the right brand software to boost your online and offline presence.


Cristiana Trifu


Cristiana Trifu

Copywriter @ UM Worldwide

SaaS Content Writer

Cristiana Trifu is a talented and versatile copywriter who helps create brand narratives at Universal McCann. With a keen eye for detail and a knack for crafting compelling messages, Cristiana has quickly contributed significantly to various high-impact marketing campaigns.
Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon

Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

This website uses cookies

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

You can read more about all this at the following links.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

These trackers help us to measure traffic and analyze your behavior to improve our service.

These trackers help us to deliver personalized ads or marketing content to you, and to measure their performance.