Best Keap (Infusionsoft) alternatives for SMBs and Enterprises

Businesses can struggle to maintain personalized communication and build strong relationships with customers without a structured way to track interactions, that’s why having the right CRM platform is a great acquisition for your Sales or Marketing department. 

The CRM you choose must be able to grow with your company, easily integrate with the tools you’re already using, remain within your budget, and ultimately improve your ability to build and maintain strong customer relationships.

While Keap (Infusionsoft) is a prominent CRM choice in the small-business sector, offering a complex suite of sales and marketing automation tools, it may not always be the best fit as businesses scale.

What is better than Keap (Infusionsoft)?

As companies expand, they often seek alternatives to Keap for reasons such as greater scalability, better integration options, more competitive pricing, and easier usability. Though Keap offers fundamental features like contact management, email marketing, and automation at an appealing price, it’s primarily designed for smaller operations. This can limit its usefulness as your business grows and requires more advanced functionalities.

If you find yourself looking for more flexibility, or additional features, or simply want to explore other options, this article is designed to help guide your decision-making.

We’ll review several strong alternatives to Keap (Infusionsoft) – top CRM platforms that can help elevate your marketing automation, streamline sales pipelines, and stay within your budget.

We’ll highlight the qualities of an ideal CRM for both SMBs and larger enterprises, followed by a detailed analysis of five of the best Keap competitors: SeoSamba, HubSpot CRM, ActiveCampaign, Zoho CRM, and Pipedrive. Each solution will be examined based on its key features, pros, cons, pricing, and the types of businesses they serve to help you make an informed decision.

Key features of a CRM for SMBs and Enterprises

There is such an overwhelming number of CRM options available nowadays, that it’s important to pinpoint the key features that define a great solution for your business. Whether you’re a startup or a large enterprise, certain factors should guide your CRM selection:

A robust CRM should evolve alongside your business. As your contacts, user base, and data complexity grow, the CRM should maintain performance without slowing down. Ideally, choose a platform that offers adaptable tiers or modules to meet the needs of SMBs and can easily scale to support enterprise-level functionality when required.

A successful CRM integrates smoothly with the tools your business already relies on. Whether it’s email systems, calendar software, marketing platforms, or e-commerce solutions, the CRM should allow for seamless data transfer across platforms. Look for one that offers strong API support or built-in integrations, ensuring you can streamline workflows and avoid siloed data.

Even the most advanced CRM will fall short if your team doesn’t embrace it. A well-designed, user-friendly interface with a simple learning curve can make all the difference. Features like step-by-step setup wizards, accessible tutorials, and responsive customer support can significantly ease the onboarding process.

Depending on your business needs, your CRM should support sales pipeline management, marketing automation, customer segmentation, analytics, and customer service. The most effective CRMs for both SMBs and enterprises offer a complete set of tools, from basic contact management and deal tracking to sophisticated automation, predictive insights, and customizable reporting.

Every business has its own unique workflow. Top-tier CRMs allow extensive customization, from tailoring fields and pipelines to automating repetitive tasks. For instance, you might want to trigger an email or assign a task when a lead takes a particular action. This ensures the CRM adapts to your processes, not the other way around.

Budget is a significant consideration for SMBs, especially with limited IT resources. A great CRM should offer value for money, whether through an affordable pricing structure or a free-tier option. Be sure to watch out for any hidden costs or unexpected add-on fees. Also, consider how the pricing model scales as your business grows, whether it’s based on the number of users, contacts, or features.

With these factors in mind, let’s explore the top CRM platforms that stand out as strong alternatives to Keap. 

Top 5 Keap Alternatives

In this section, we’ll explore some of the best CRM alternatives to Keap (Infusion), offering a range of tools from marketing-driven platforms to general CRM solutions, and sales-focused systems. These alternatives are ideal for businesses that need better marketing automation, seamless CRM integration, or simply a more cost-effective solution.

1. SeoSamba

SeoSamba is an all-in-one marketing automation platform integrated with a CRM, designed for small businesses and franchise operations. Positioned as a Marketing Operating System (MOS), SeoSamba bundles essential tools such as SEO, social media management, email marketing, VoIP, call tracking, and more, all tied together in a single CRM (SeoToaster CRM).

This complex solution is especially valuable for businesses with limited IT resources or franchises managing multiple locations.

SeoSamba key features

Multi-Channel Marketing: SeoSamba includes powerful SEO tools for website optimization and tracking rankings, social media scheduling, email marketing, and even blog/news management. It also allows users to manage Google and Facebook reviews, run email drip campaigns, and track web leads all from a centralized dashboard.

Integrated CRM (SeoToaster CRM) – The CRM consolidates contact data and tracks activities across all communication channels, such as website visits, email opens, phone calls, form submissions, and even e-commerce transactions. SeoSamba’s CRM also supports lead management, contact segmentation, and sales pipeline tracking. It can be deployed either on the cloud or on-premise, and it even supports multi-location setups, accessible via a mobile app.

Call Tracking and Communication – SeoSamba integrates VoIP technology, enabling businesses to assign tracking phone numbers, record calls, and send/receive SMS messages. All interactions (calls, texts, emails) are logged in the CRM for easy tracking and reference.

Web and E-commerce Integration – In addition to CRM functionality, SeoSamba provides a website builder and landing page creation tools. These features ensure seamless lead capture directly into the CRM, without relying on third-party forms. For e-commerce businesses, there’s an integrated shopping cart with automation capabilities at the product level.

Analytics and Reporting: SeoSamba tracks web visitors and monitors campaign performance from start to finish. It allows businesses to trace the effectiveness of their Google Ads keywords, track user browsing behavior, and connect that data with CRM records, providing a comprehensive view of marketing ROI. Additionally, SeoSamba offers typical CRM reports and sales dashboards.

SeoSamba Pricing & Ideal Users

SeoSamba offers a free tier for up to 250 contacts, which is ideal for very small businesses. Paid plans are based on contact volume, with the cloud edition starting at $62 per month (billed annually). SeoSamba’s pricing is competitive compared to other all-in-one platforms, especially when considering the broad feature set included.

This solution is well-suited for small to mid-sized businesses and franchise networks that require an integrated marketing and CRM system. Larger enterprises may find that SeoSamba’s all-in-one nature doesn’t suit their need for specialized tools, but it can complement more extensive systems like Salesforce.

SeoSamba is an excellent option if you need an affordable alternative to Keap, offering strong SEO and marketing automation capabilities along with CRM functionality.

2. HubSpot CRM

HubSpot CRM is one of the leading CRM platforms globally, renowned for its user-friendly interface and complex feature set that covers marketing, sales, and customer service. At its core, HubSpot offers a free CRM, with the option to upgrade through various “Hubs” for added capabilities in marketing automation, sales acceleration, and other functions. 

This flexible, modular approach makes HubSpot appealing to businesses of all sizes. It allows small businesses to start with the free version and scale up as they grow.

HubSpot is widely used across SMBs and mid-market companies, with larger enterprises adopting it for specific departments or as a complementary system to more complex tools.

If you’re drawn to Keap’s all-in-one marketing and CRM solution, HubSpot offers a similar, streamlined experience, with a sleek interface and an extensive ecosystem (though at a potentially higher cost for advanced features).

HubSpot Key Features

Contact Management & Sales Pipeline: HubSpot CRM offers unlimited contact management even in its free version, allowing up to 1 million contact records. It automatically tracks interactions, such as emails (integrated with Gmail/Outlook), calls, and website activity (via tracking code). 

Email Tracking and Templates: HubSpot is popular for its email tools, which allow users to track when a recipient opens an email or clicks on links. You can schedule emails, utilize pre-built templates for outreach, and monitor engagement. 

Marketing Automation & Landing Pages: When upgrading to HubSpot’s Marketing Hub (paid), users can unlock powerful features like email marketing, a visual workflow builder for automation, lead scoring, and the ability to create landing pages and schedule social media posts. 

Customer Service Tools: HubSpot’s Service Hub integrates customer service features such as ticketing, a knowledge base, and customer feedback surveys, all within the same platform. This makes HubSpot a strong option for businesses that want an integrated CRM and customer support tool, a benefit that Keap does not focus on.

Integrations & App Ecosystem: One of HubSpot’s key strengths is its vast marketplace of 500+ integrations, including apps for Gmail/Outlook, G Suite, Office 365, Slack, Shopify, and WordPress. This broad ecosystem ensures that HubSpot can fit into most existing workflows. Additionally, HubSpot offers open APIs and an Operations Hub that enables data syncing and custom code actions for more complex integration needs.

HubSpot Pricing & Ideal Users

HubSpot CRM offers a free forever plan that covers the basics for small businesses. For those looking for advanced features, the Starter plans for Marketing, Sales, or Service Hub start at $20–$50/month. The Professional plans are more expensive, starting at $400–$890/month, depending on the Hub, while the Enterprise plans can range from $1,200 to $4,000+ per month (depending on the number of contacts and advanced features required).

This pricing structure makes HubSpot ideal for small to mid-sized businesses that plan to scale and are willing to pay for advanced functionality as their needs evolve. Startups can leverage the free CRM to get started while growing SMBs will appreciate the balance of power and usability in the Professional tier. Large enterprises might use HubSpot in specific departments or as a front-end system, with more complex back-end tools running behind the scenes.

3. ActiveCampaign

ActiveCampaign is a versatile platform that combines email marketing, marketing automation, and CRM features, with a significant focus on automation. It is especially known for its powerful email marketing capabilities, making it an excellent choice for businesses that rely on automated email campaigns.

ActiveCampaign is a preferred alternative to Keap, offering a modern interface and advanced automation workflows, which include AI-driven optimization. It is particularly popular among small and medium-sized businesses, offering significant value for its price.

ActiveCampaign Key Features

ActiveCampaign Pricing & Ideal Users

ActiveCampaign offers a variety of plans based on the number of contacts and required features. The Lite plan starts at $9/month, offering basic automation features, while Plus plans start at around $49/month for 2,500 contacts. The Professional and Enterprise plans scale higher, with prices ranging from $139/month for 10,000 contacts up to several hundred dollars per month for larger databases.

ActiveCampaign is ideal for small-to-medium businesses that prioritize marketing automation and are looking for a highly customizable, cost-effective solution. It works best for businesses with a strong focus on email marketing and customer engagement. Larger enterprises with complex sales processes or CRM needs might find ActiveCampaign more useful as a marketing add-on rather than a full CRM solution.

4. Zoho CRM

Zoho CRM is part of the extensive Zoho suite, which includes a wide range of business tools ranging from email and project management to accounting. Zoho CRM is a flexible and budget-friendly CRM solution suitable for businesses of all sizes.

It provides a set of tools for lead and contact management, sales pipeline tracking, workflow automation, and analytics, all at a fraction of the cost compared to more expensive options like Salesforce. This makes Zoho CRM a great choice for those seeking an alternative to Keap, especially businesses that value customization and cost-effectiveness.

Zoho CRM Key Features

Zoho CRM simplifies lead management by capturing leads via web forms or imports, assigning them to sales reps, and organizing them into stages. It supports sales quotas, forecasting, and territory management, helping sales teams stay organized and meet targets. Workflow rules automate repetitive tasks, such as sending emails or updating fields when deals move stages, streamlining the sales process.

One of the standout features of Zoho CRM is its level of customization. You can add custom fields, create custom modules, and modify the CRM’s layout to fit your specific business needs. For more advanced customization, Zoho provides a Deluge script, enabling users to write custom functions. With access to Zoho Marketplace, users can extend functionality by integrating with a range of tools, including telephony systems, email platforms, and social messaging apps like WhatsApp.

Zoho CRM offers standard reports and dashboards for tracking metrics such as deal conversion rates, sales cycle length, and sales team performance. For more advanced reporting, Zoho Analytics can be integrated to create BI reports using CRM data, giving data-driven businesses deeper insights into their sales operations.

Zoho CRM facilitates customer interactions across multiple channels, including email, social media, live chat, and telephony. The CRM integrates all interactions into a unified timeline, making it easier for teams to view and manage customer communications. Additionally, Zoho promotes internal collaboration with feeds (similar to social media posts), notes, and the ability to mention colleagues for task assignments or discussions.

Zoho CRM includes Zia, an AI assistant that helps with deal predictions, task automation, and even anomaly detection. For example, Zia can notify you if your lead generation has dropped below expected levels, and it can also analyze email sentiment to gauge the tone of customer interactions. This proactive feature is ideal for managing a sales pipeline without getting bogged down by data entry.

Zoho CRM Pricing & Ideal Users

Zoho CRM’s Standard plan starts at $14 per user/month, with more advanced features available in the Professional($23) and Enterprise ($40) plans. There is also a free edition for up to 3 users, making Zoho CRM a great entry-level option for small businesses. Its affordability and customization make it an attractive choice for SMBs looking for a comprehensive CRM solution on a budget.

5. Pipedrive

Pipedrive is a CRM platform specifically designed to streamline sales pipeline management. Created by salespeople for salespeople, Pipedrive focuses on helping businesses visually track and manage deals as they move through the sales process. Unlike all-in-one CRMs that include marketing and customer service tools, Pipedrive hones in on one key area – sales. 

This makes it an ideal solution for businesses that need a straightforward, no-frills CRM focused on boosting sales performance. Pipedrive is an excellent alternative to Keap; it’s especially popular among sales-driven organizations like agencies, SaaS businesses, and B2B service providers.

Pipedrive Key Features

Visual Pipeline & Deal Management:

Pipedrive’s standout feature is its visual pipeline. Using a Kanban-style board, each deal is represented as a “card” that can be easily dragged and dropped through different stages (e.g., Qualified, Proposal, Negotiation, Closed/Won/Lost). This intuitive, visual approach provides a quick snapshot of where each deal stands, and it’s easy to track multiple deals at once. Users can customize pipeline stages to match their sales process, and even create multiple pipelines for different products or sales teams.

Activity and Task Management:

Pipedrive emphasizes a structured sales process by ensuring that each deal has a “next action.” This could be a scheduled call, meeting, or email. Pipedrive syncs with Google or Outlook calendars to manage appointments, and it provides reminders to ensure no follow-ups are missed. 

Contact and Communication Tracking

The CRM tracks all contact interactions, including emails and calls. Integration with email systems allows you to sync and log emails sent to prospects directly into Pipedrive. The platform also provides an AI sales assistant that suggests which activities to focus on, based on deal stage and other factors.

Insights & Reporting:

Pipedrive’s reporting tools provide insights into key metrics, such as the number of deals in each stage, win rates, average deal age, and sales performance by rep. The higher-tier plans include custom reporting tools and revenue forecasting. Recently, Pipedrive introduced an Insights dashboard to give users a visual representation of their pipeline health and sales performance.

Integrations and Marketplace:

Pipedrive connects seamlessly with over 400 third-party applications, including Slack, Zoom, Mailchimp, Trello, and more. It also integrates with lead generation tools and phone systems, allowing for easy tracking of calls and sales leads. The platform supports an open API for building custom integrations, and its marketplace includes add-ons for lead enrichment, project management, and more.

Pipedrive Pricing & Ideal Users

Pipedrive’s pricing tiers are structured around the number of users and the features required. The Essential plan starts at $14 per user/month, which includes basic pipeline management and task tracking. The Advanced plan starts at $24 per user/month, and the Professional plan, which adds more automation and forecasting, is priced at around $49 per user/month. For larger teams, the Enterprise plan offers advanced features at around $80–$90 per user/month.

Pipedrive is ideal for small to medium-sized businesses that need a focused, easy-to-use CRM for managing sales pipelines. It’s especially suitable for industries like consulting, software, recruiting, and other sales-driven businesses. While it doesn’t offer the marketing automation features of Keap or ActiveCampaign, it’s a top choice for companies that prioritize a sales-first CRM with a streamlined design.

Which Keap alternatives to choose – Final Conclusions

In conclusion, there’s no one-size-fits-all CRM – the best Keap alternative depends on your business’s specific needs and priorities. Yet I think I’ve covered five excellent options:

Each of these Infusionsoft competitors addresses common CRM pain points in its own way.

For example, if you’re concerned about Keap’s pricing or contact limits, platforms like SeoSamba and Zoho offer more affordable pricing models. If scalability and integration are your primary concerns, HubSpot and ActiveCampaign offer more flexibility, though with a higher price point as you scale.

Ultimately, the best CRM is the one that aligns with your business processes and is adopted by your team. Take advantage of free trials or free tiers to simulate your daily operations.

Involve both sales and marketing teams in this decision-making process since their buy-in is critical to success.

By evaluating these Keap alternatives based on your specific needs, whether that’s advanced marketing automation, scalability, better user experience, or lower costs, you’ll be able to confidently choose a CRM that drives growth and helps you build stronger customer relationships!