Product not verified by the Software Seller.
Tekpon Score

Keap Reviews

& Product Details

What is Keap?

Keap is a CRM, sales, and marketing tool that helps you automate and optimize your processes. Furthermore, the Keap software will enable you to get more sales by taking over repetitive tasks such as tracking leads with emails and SMS and setting up appointments.

In simpler terms, Keap Infusionsoft is a sophisticated email marketing tool with integrated customer relationship (CRM), sales, and marketing automation features.

Keap, formally called Infusionsoft, was founded in 2001 by Scott and Eric Martineau, two brothers from Arizona. As we know it today, it began its journey back in 2004 with the launch of the first version of its sales automation software. Moreover, Infusionsoft changed its name to Keap back in 2019. The change came with more than the name and was followed by a product-friendly product for non-technical founders.

Best For

Powerful CRM, Sales & Marketing Automation.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website

Starting from:

$169 /month

Pricing Model: Subscription

Pricing Details:

Keap pricing and plans are versatile and designed to grow your business. There are three plans: Pro, Max & Maxx Classic. Keap Pro starts from $169/month for 1500 total contacts. Paying annually will save you 20% on Pro & Max plans. In addition, Max Classic has custom pricing & you need to talk with the sales team. Also, a Keap Free trial is available, and you can try the CRM software free for 14 days.

See Keap Coupons
  • Campaign Management
  • Contract Management
  • Customization
  • Data Import/ Export
  • Email Marketing
  • Interaction Tracking
  • Lead Capture
  • Lead Management
  • Quotes/Proposal Management
  • Reporting/Analytics
  • Social Network Integration
  • Task Management

Additional Features

  • Client Management
  • Contact Database
  • Dynamic Content
  • Live Chat
  • Third-Party Integrations
  • Customer Database
  • Activity Dashboard
  • Event-Triggered Actions
  • Pipeline Management
  • Marketing Automation
  • Calendar Management
  • Drip Campaigns
  • Landing Pages/Web Forms
  • List Management
  • Subscriber Management
  • Template Management
  • ROI Tracking
  • CRM
  • Social Marketing
  • Lead Qualification
  • Sales Pipeline Management
  • Segmentation
  • Multi-Channel Marketing
  • Territory Management
  • Calendar/Reminder System
  • CAN SPAM Compliance
  • Mobile Access
  • Auto-Responders
  • Lead Generation
  • Inventory Management
  • Customer Surveys
  • AB Testing
  • Alerts/Notifications
  • Cataloging/Categorization
  • Customer Service Analytics
  • Customer Support
  • Customizable Templates
  • Drag & Drop
  • Email Response Control
  • Form Builder
  • Image Library
  • Knowledge Management
  • Lead Distribution
  • Lead Notifications
  • Performance Metrics
  • Lead Nurturing
  • Lead Segmentation
  • Personalization
  • Promotions Management
  • Prospecting Tools
  • Reference Usage Tracking
  • Relationship Tracking
  • Responsive
  • Search Marketing
  • Search/Filter
  • Self Service Portal
  • SEO Management
  • Shared Contacts
  • Source Tracking
  • Website Management
  • Website Visitor Tracking
  • WYSIWYG Editor


Tekpon Score
Email automation that meets the challenges of B2B SaaS

HubSpot CRM

Tekpon Score
Keep all your contacts in one centralized, customizable database.


Tekpon Score
Accelerate your revenue with context-driven sales.


Tekpon Score
The CRM platform to grow your business.


Tekpon Score
Remarkety is an email marketing and marketing automation platform specifically designed for e-commerce businesses. It combin...


Tekpon Score
Delivra is an email marketing and marketing automation platform that helps small marketing teams achieve effective results. ...


Tekpon Score
OpenCart is a free and open-source eCommerce platform that provides everything you need to create, scale, and run your busin...


Tekpon Score
X-Cart is an eCommerce platform that allows businesses to create and customize their online stores. With over 20 years of ex...


Tekpon Score
Shift4Shop is an eCommerce software that provides a comprehensive solution for building and managing online businesses. It o...


Tekpon Score
17Hats is a sales acceleration and CRM platform designed to help service-driven small business owners succeed. The platform ...


Tekpon Score
DataHawk is a next-generation eCommerce analytics platform that helps brands improve their sales and profitability on market...


Tekpon Score
Teikametrics is an eCommerce and marketing automation platform that leverages data and intelligent automation to optimize ad...


Tekpon Score
SellerChamp is an eCommerce software that offers a range of features and tools for resellers, brand owners, drop shippers, a...


Tekpon Score
Webgility is an inventory management and e-commerce automation and analytics tool that seamlessly syncs your e-commerce chan...


Tekpon Score
CommentSold is a live selling platform that allows businesses to transform their product listings into virtual events and st...


Tekpon Score
Sellvia is an e-commerce platform offering various services to help individuals start and grow their online businesses. They...


Tekpon Score
WebEngage is a web-based marketing automation software, specializing in user retention, conversions, lifetime value, and eng...


Tekpon Score
MoEngage is a marketing automation software and a leading customer engagement platform that empowers marketers and product o...


Tekpon Score
Hyperise is a SaaS toolkit that enables personalized images, websites, and video content. By incorporating personalization, ...


Tekpon Score
Netcore is a comprehensive engagement and experience platform trusted by over 6500 digital-first brands. It offers a full-st...


Tekpon Score
Miva is an eCommerce software that offers a complete solution for online selling, with the flexibility to suit different bus...

Oracle Eloqua

Tekpon Score
Oracle Eloqua is a B2B marketing automation solution that enables businesses to create, manage, and track cross-channel mark...
Adobe Marketo Engage is a leading marketing automation platform that empowers marketing teams to drive demand and growth by ...
Zoho Marketing Automation is an all-in-one cloud-based software designed for businesses seeking an effective marketing autom...


Tekpon Score
TrusTrace is a software platform that enables supply chain traceability and data management in the textile industry. It auto...
SAP Marketing Cloud is a CRM software that helps businesses streamline operations related to lead generation, campaign plann...
Salesforce Marketing Cloud Suite is a marketing platform built on the world’s number one CRM. It allows businesses to ...


Tekpon Score
VBOUT is a comprehensive marketing automation platform that enables businesses to streamline their marketing efforts across ...


Tekpon Score
Encharge is a cloud-based marketing automation tool created to assist companies in developing and managing customized, autom...


Tekpon Score
LeadSquared is a cloud-based customer relationship management (CRM) and marketing automation platform for small and medium-s...


Tekpon Score
Kartra is an all-in-one marketing platform that helps businesses build and manage their online presence with features like l...


Tekpon Score
SALESmanago is a cloud-based marketing automation platform designed to help businesses personalize and automate their market...


Tekpon Score
ClickFunnels is a cloud-based sales funnel-building platform that allows businesses and entrepreneurs to create sales pages,...


Tekpon Score
Referrizer is a customer engagement and marketing automation platform designed to help small and medium-sized businesses (SM...


Tekpon Score
AiTrillion is an all-in-one marketing automation platform designed for e-commerce businesses of all sizes. The platform offe...


Tekpon Score
Dotdigital is a customer engagement platform that helps businesses of all sizes to connect, engage, and grow their customer ...


Tekpon Score
Contact Pigeon is a cloud-based marketing automation software created to assist companies of all sizes in streamlining their...


Tekpon Score
Scalenut is a web-based automated marketing software that facilitates marketing practices. In order to offer better aid to t...


Tekpon Score is an AI campaign execution platform designed for B2B marketers that automates campaign building, targeting, and...


Tekpon Score
Bloomreach is a marketing automation software that contains a suite of products that drive true personalization and digital ...


Tekpon Score
Braze is a cloud-based marketing automation software engagement platform that powers customer interactions between consumers...

Sana Commerce

Tekpon Score
Sana Commerce is a cloud-based e-commerce all-in-one SaaS B2B solution., that’s leveraging the power of Microsoft Dyna...


Tekpon Score
Printful is a web-to-print solution that enables retailers to create designs and print custom products. On-demand print and ...


Tekpon Score
MailerLite is a cloud-based marketing automation tool best known for its email marketing features. It also has a website-bui...


Tekpon Score
ActiveCampaign, a popular cloud-based marketing automation software, serves over 180k businesses worldwide. It handles every...

Simply CRM

Tekpon Score
Simply CRM is an all-in-one platform for businesses to manage their leads, sales, and marketing activities. It allows compan...


Tekpon Score
ZonTools is a powerful Amazon PPC (Pay-Per-Click) automation tool that leverages in-house artificial intelligence (A.I.) tec...
Really Simple Systems CRM is an easy-to-use and effective customer relationship management software that helps organize sale...


Tekpon Score
NetHunt CRM is an all-in-one customer relationship management (CRM) software that allows businesses to streamline their sale...


Tekpon Score
SuiteDash is a fully integrated cloud-based platform & business software that enables collaboration with teams and optim...


Tekpon Score
Capsule is an easy-to-use CRM that helps businesses build stronger relationships, increase sales, and save time. This simple...

Odoo CRM

Tekpon Score
Odoo CRM is a customer-centric Customer Relationship Management software that helps teams track leads, close deals, and get ...

Dynamics 365

Tekpon Score
Microsoft Dynamics 365 is a multi-currency, multi-language enterprise resource planning (ERP) software. It is a collection o...


Tekpon Score
Nutshell is an all-in-one CRM and email marketing platform that helps companies of all sizes close more deals. With features...


Tekpon Score
Vtiger is an all-in-one, easy-to-use, customizable CRM that helps marketing, sales, and customer support teams unify data at...


Tekpon Score
SugarCRM is a Customer Relationship Management Software that combines sales force automation, marketing automation, and cust...

NetSuite CRM

Tekpon Score
Oracle NetSuite CRM is a Customer Relationship management solution that helps businesses manage customers, partners, and sup...

Marketing 360

Tekpon Score
Marketing 360 is an all-in-one marketing platform dedicated to small businesses and franchises. SMBs can build a professiona...


Tekpon Score
Nimble is a CRM for Office 365 and G Suite that builds contact management solutions for teams and individuals. It offers a s...


Tekpon Score
Apptivo is a cloud CRM platform of integrated sales & marketing tools designed for companies of all shapes & sizes. ...


Tekpon Score
Insightly is more than CRM software. The platform includes CRM, marketing automation, and customer service, helping teams bu...

Pipeliner CRM

Tekpon Score
Pipeliner CRM is a customer relationship management software custom-made for sales & accounting management. It has a uni...

Agile CRM

Tekpon Score
Agile CRM is an all-in-one platform with Sales, Marketing, and Service automation in a single platform to avoid data leaks a...


Tekpon Score
Bitrix24 is an online workspace that integrates tools such as CRM, chats, video calls, document management, contact center, ...

FreeAgent CRM

Tekpon Score
FreeAgent is a cloud-based complete CRM platform that helps teams work more collaboratively to get more done, get everything...


Tekpon Score
20NINE is a modular CRM for small businesses. It includes modules for Contact CRM, Sales CRM, Prospecting, Marketing, Docume...


Tekpon Score
Zendesk platform comprises two main products – for Service & for Sales. The first is a complete customer service s...


Tekpon Score
easySales is a cloud-based multi-channel eCommerce platform that allows merchants to easily and without technical knowledge ...


Tekpon Score
AdRoll is a digital & growth marketing platform that helps marketers run display, social, and email ads in one place. Fu...


Tekpon Score
vcita is a powerful all-in-all app designed to help you manage your business and schedule, interact with your clients better...


Tekpon Score
Centra is a SaaS e-commerce platform for fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale e-commer...


Tekpon Score
Pepperi is your go-to solution for seamless selling by automating CRM processes, connecting with manufacturers and distribut...


Tekpon Score
Ecwid is an eCommerce software for freelancers and small businesses who want to set up a quick and fully functional online s...

Tekpon Score is an all-in-one CRM and Sales Platform built for online businesses, eCommerce, entrepreneurs, and bloggers. Creat...


Tekpon Score
Vitals is an all-in-one marketing & sales app for e-Commerce stores. All the apps integrate seamlessly without slowing d...


Tekpon Score
MailChimp is an all-in-one marketing platform for businesses of all sizes. The Saas started as a straightforward email marke...


Tekpon Score
Freshmarketer is a well-known marketing automation software. It offers seamless collaborative features that improve marketin...


Tekpon Score
The “Who we are + what we do” section reveals that BigCommerce is a B2B and B2C platform for retail merchants se...

HubSpot CRM

Tekpon Score
HubSpot CRM is a popular customer relationship management(CRM) solution that enables businesses to manage their customer rel...
HubSpot Marketing Hub is a set of marketing tools that allows you to: generate leads (find potential customers) automate y...

Zoho CRM

Tekpon Score
Since its introduction in 2005, Zoho has targeted its interest in small and midsize businesses, which means that they recog...


Tekpon Score
Sellfy is an e-commerce store for creators to quickly sell their physical or digital products, digital subscriptions, or pri...


Tekpon Score
AWeber is a marketing email platform that allows you to create e-newsletters and autoresponder cycles. You can also take adv...


Tekpon Score
Streak CRM for Gmail is a fully embedded customer relationship management (CRM) software that integrates directly with your ...


Tekpon Score
SamCart is a web-based eCommerce platform that makes selling digital products easy. It is a digital product eCommerce platfo...


Tekpon Score
Salesforce is both the best-known and most popular customer relationship management (CRM) product on the market. In fact, it...


Tekpon Score
Freshsales aims to make the client-to-customer chain seamless and user-friendly for sales teams. Formerly known as Freshwork...


Tekpon Score
Pipedrive is a simple yet robust customer relationship management software widely used by various small and medium-sized org...


Tekpon Score
First, you don’t have to become a digital marketing expert with Drip. This software’s primary purpose is to be a...

Tekpon Score is a project management software that will help you organize and manage your teams and projects. We all know how ...


Tekpon Score
It’s’ an all-in-one marketing automation tool developed for growth-focused e-commerce platforms. Omnisend is mor...


Tekpon Score
Thrive Cart is a  cloud-based shopping cart platform and an affiliate management system was developed to make owning a webs...


Tekpon Score
GetResponse is an all-in-one marketing automation software that suits both small & big businesses. It can be used not ju...

About Keap

It is a tool under constant development and has adapted over the years to probably the best version we have so far. Back in 2019, together with the change of name Keap Infusionsoft changed its focus on small businesses. However, we will have to draw an exact conclusion after going through all the chapters of this Keap review. We’ve been surprised by tools before, and after the review, we concluded that they work for companies of all sizes. So, let’s move to the actual Keap review and take a deep look at it.

To better understand what we are talking about, let’s start the Keap review by understanding what it’s designed for and the differences between the Keap we know today and the format Infusionsoft.

About the company Keap

Keap was founded in 2001 under the name of Infusionsoft by Scott and Eric Martineau, two brothers from Arizona, USA.

The company changed its name from Infusionsoft to Keap back in 2019. Infusionsoft launched its first sales automation back in 2004. So, Keap, as we know it today, is an “octopus” meant to ease your work and directed towards non-technical users.

Is Keap a CRM?

It is a CRM tool but not only. The Keap software is, as mentioned above, a sophisticated automation tool that integrates both CRM and Sales & Marketing Automation.

Who uses Keap?

Most companies using the Keap software are located in the United States and are in the small to medium-sized businesses spectrum, meaning they have between 10 to 50 employees. Furthermore, Keap has a lifecycle approach toward your customers, therefore, many e-commerce users.

What is the difference between Keap and Infusionsoft?

There is almost no difference between Keap and Infusionsoft. Infusionsoft became Keap back in 2019.

Furthermore, the company focuses most of its resources on small and medium-sized companies rather than before. Other than the name change and updates made to the product ever since no other differences are noticeable.

The former Infusionsoft package became the Keap Max Classic package at the same price of $199/month.

Details of Keap Features

The Keap software comes with a series o features common to all its license plans. The company develops the features they offer in each plan according to every organization’s needs. The differences between the packages do not lie in the account of contact you can have in your database, set at a standard of 500 contacts to be with but rather in the functionality.

Furthermore, the software will launch many new features in the upcoming months, which we will present below in the Keap review.

Keap General Features

All three packages come with nine default features to satisfy most of your expectations from the Saas product. Thus, all the plans include the following:

  • CRM – Uses smart forms, message personalization, customer interaction history, and email automation, all part of Keap CRM.
  • Sales & Marketing Automation – Automate sales pipelines, follow-ups, and marketing activities, including email journeys.
  • Email Marketing – Create and automate email journeys to increase your clients’ reach and conversion and save precious time for other activities.
  • Payments – Receive payments through Stripe, WePay, or Paypal.
  • Lead Capture – uses Smart Lists for lead management.
  • Mobile app – Applications are available on both Apple and Android.
  • Unlimited Emails
  • Data Migration Support
  • Top-Rated Support

Keap CRM & Marketing Automation features

  • Contact management
  • Contact segmentation
  • Saved searches, filters, and contact list
  • Tasks
  • Forms
  • B2B Management
  • Landing pages
  • Lead scoring
  • Quotes
  • Appointments

  • Sales pipeline
  • Mobile app
  • SMS & phone line
  • Email Marketing
  • Email Syns
  • A/B email testing
  • Gmail & Outlook
  • Invoices
  • One-time payment
  • Recurring payments

  • Subscription management
  • Checkout forms
  • Easy automation
  • Reminders
  • Internal forms
  • API (Integrations)
  • Advanced automation
  • Pipeline automation
  • Reports
  • Analytics
  • Default user roles
  • Customizable Dashboard

Furthermore, in the year’s second quarter, Keap prepared a series of new features to be introduced. Also, most features will be available for the Pro and Max plans.

Keap Upcoming Features

  • Automated SMS
  • SMS broadcasts
  • Custom e-commerce pages
  • 1-click upsell
  • 1-click cross-sell
  • Shopify Integration
  • Custom user roles
  • Sales Funnels

What stands out the most from the Keap upcoming features are the features specific to shopping cart software such as ThriveCart and Paykickstart. Thus, it seems that Keap Infusionsoft plans to penetrate that market and offer 4 in 1 option for its users. That looks interesting, looking strictly at the fact that instead of using four tools, one for marketing automation, one for CRM, one for invoicing, and one for a shopping cart, you will be able to choose to use Keap alone.

To summarize, it all depends on the quality and flexibility they will come with at the end of the day, and we are looking forward to testing that out for you guys and giving you our input.

Keap Review Conclusion

In conclusion, Keap is a very versatile software or a 3in1 tool that helps you handle your customer relationship aspects, invoicing, and marketing automation, and in the coming future, even some shopping cart applications.

The former Infusionsoft comes with many features as a standard option so pay attention to which Keap pricing fits your needs. Moreover, the product is oriented towards small and medium-sized businesses, which could be more obvious.

Therefore, if you are looking for a similar product for a larger company, we recommend looking for a cheaper version or discussing a custom price. In addition, we find the Keap software fairly limited in terms of the number of contacts it allows you to have, especially if we are talking about a trendy online retailer.

Keap Related Insights

Customer Experience

Why your business needs a CRM software to accelerate growth

Cristiana Trifu - Tekpon Author