Don’t miss any insights about your prospects
In this enlightening episode of the Tekpon SaaS Podcast, host Cristian Dina welcomes Cyrus Khalatbari, the go-to-market lead at Loyee AI, to discuss the transformative impact of AI and automation on sales strategies. Cyrus provides an in-depth look at Loyee AI’s innovative approach to enhancing sales team performance by automating the lead qualification process.
Loyee AI is designed to assist sales teams in becoming more targeted in their outreach efforts. Cyrus explains that traditional methods of mass emailing are becoming ineffective and that sales teams now need to focus on quality over quantity. However, this shift demands extensive research to understand which prospects to prioritize— a process that can be time-consuming.
The software automates the research process to address this, identifying key indicators such as recent company hires or fundraising activities that signify a promising lead. This automation allows sales reps to focus on the most relevant leads, armed with detailed, relevant information that can significantly improve their outreach success.
As Cyrus points out, one significant challenge in the sales landscape is building a quality pipeline, particularly in today’s economic climate, where companies are looking to cut costs by reducing their tech stacks. Sales teams need a strong value proposition and must approach potential clients with the right message at just the right time. Loyee AI supports this by analyzing lead data and sales interactions, offering real-time insights that help sales teams adjust their strategies effectively.
The tool functions similarly to a chatbot for sales reps, integrating seamlessly with existing tech stacks like Salesforce and HubSpot. Sales reps can upload lead lists into Loyee AI, which then uses set criteria to prioritize leads based on the likelihood of a successful sale. This process saves time and ensures that sales efforts are not wasted on low-potential prospects.
For those considering a career in sales or looking to join an early-stage startup, Cyrus advises a proactive, hands-on approach. Success in sales comes from resilience, continuous learning, and adapting to new tools and methodologies to enhance effectiveness. He also stresses the importance of choosing a startup with a solid foundational team, as the team’s dynamic can significantly impact personal growth and success.
To conclude, Cyrus recounts his journey from an unconventional academic background through various roles that led him to his current position at Loyee. His story is a testament to the unpredictability and excitement of a career in sales and startups, reflecting a deep passion for pioneering solutions that address real-world challenges.
