Continue with LinkedIn
Recover my Password
Submit your Tekpon Account E-mail address and you will receive an email with instructions to reset your password.

Double your engagement with personalized images

Double your outreach engagement with personalized images | Ian Naylor - Hyperise

Are you struggling to connect with your audience and increase engagement rates? Do you want to know the secret to boost your call-to-action conversions? Look no further than the latest episode of our podcast!

We recently interviewed the CEO of Hyperise, a company that stumbled upon the power of personalization by sheer accident. Initially focused on marketing organization businesses, they discovered that salespeople relied heavily on email to reach potential clients during the pandemic. Their product proved highly effective in supporting such communications, and thus their business took off in this new direction.

The guest also offers advice for those looking to start their businesses. He emphasizes the importance of taking small steps quickly and validating ideas without investing too much money. He uses Airbnb as an example of validating an idea without spending much money. They started by talking to people at an airport, helping them find places to stay rather than building complex infrastructure.

How to use personalization to increase conversions

Personalization is a critical tool that businesses can use to engage with their customers, and it starts with leveraging the power of AI and data. Companies that use personalized images can double or even triple their engagement rates, leading to people taking action. We discussed how AI could be used for image personalization, which triggers a pattern interrupt in the subconscious brain and increases engagement rates.

Personalization can be achieved in a number of ways, but image personalization specifically has proven to be highly effective since humans process images faster than text. By personalizing images with user data, businesses can increase user engagement rates, boost event attendance, and even drive higher conversions without breaking the bank. Ian explains that personalization is the future of marketing, with the brain processing images 60,000 times quicker than text.

This podcast provides valuable insights into the importance of personalization in marketing and the use of technology, specifically AI, to achieve this goal. It also shares helpful advice for those looking to start their businesses and emphasizes the importance of team cohesion and balancing technology with a company’s original roadmap.

Podcast Host & Guest(s)

Cristian Dina


Cristian Dina

Managing Partner & SaaS Podcast Host @ Tekpon
Tekpon Favicon

Managing Partner & SaaS Podcast Host @ Tekpon

As one of the founding members of Tekpon, Cristian has worn many hats within the company, but perhaps none shines brighter than his role as the charismatic host of the Tekpon SaaS Podcast. Cristian is a community builder at heart, being the Bucharest city leader for SaaStock Local and the author of the best-selling book King of Networking.

This website uses cookies

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

You can read more about all this at the following links.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

These trackers help us to measure traffic and analyze your behavior to improve our service.

These trackers help us to deliver personalized ads or marketing content to you, and to measure their performance.