Grow sales profitably with actionable data insights
Table of Contents
In this episode of the Tekpon SaaS Podcast hosted by Cristian Dina, John Chao, the co-founder and CEO of Tresl Segments, discusses the innovative solutions his company offers to Shopify brands. Tresl Segments empowers these brands by providing advanced segmentation capabilities, data science insights, and integrations with various marketing platforms such as Meta, Google, SMS, and email platforms.
What does Tresl Segments do?
John explains that Tresl Segments bridges the gap for Shopify brands, particularly e-commerce businesses that struggle to leverage data science optimally. As these businesses scale, they amass substantial amounts of data but often face hurdles in optimizing their marketing strategies due to the complexities of hiring specialized talents, purchasing expensive software, and deciphering relevant metrics. Tresl Segments addresses these issues by acting as a mini CRM/CDP, offering data science capabilities in a SaaS format, thus preventing companies from incurring massive costs.
The ideal customers for Tresl Segments are Shopify brands generating over a million dollars in GMV and having a consistent volume of orders and contact lists. John emphasizes that these brands can benefit significantly from Tresl Segments’ advanced data insights and segmentation tools to optimize various marketing channels.
John highlights that AI has significantly improved their business, particularly in helping users create meaningful segments with ease. Despite occasional instances of AI hallucination, these have sometimes led to useful insights, prompting the development of new, beneficial features.
The story of Tresl Segments
John also shares the backstory of Tresl Segments, which began with his and his co-founder Tony’s extensive backgrounds in data science at LinkedIn. They envisioned making data science more accessible to businesses beyond the tech giants. Their journey involved leveraging MVPs and customer feedback to refine their product, ultimately leading to successful adoption by initial customers and incremental growth.
As of now, Tresl Segments operates with a team of six people, divided between the US and Taiwan. The company has raised several rounds of funding since its inception in 2020, helping it grow and evolve.
John candidly shares their experience of the significant downturn in 2022 following the Covid-19 e-commerce boom. This period posed substantial challenges, forcing them to make tough decisions like cutting costs and laying off team members. Nonetheless, it provided valuable learning experiences for the company.
For aspiring entrepreneurs, John advises thorough consideration before starting a venture due to the mental and emotional challenges involved. He stresses the importance of resilience, mentorship, and proper financial planning to navigate the tumultuous journey of entrepreneurship.
The discussion concludes with John’s endorsement of Google Sheets as an indispensable tool for its flexibility and widespread use, even among Tresl Segments’ own clients.
John’s insights offer a detailed look into how Tresl Segments is revolutionizing data-driven marketing for Shopify brands and provide valuable advice for budding entrepreneurs navigating the SaaS landscape.
