How to become an authority in B2B SaaS
In this episode of the Tekpon SaaS Podcast, hosts Cristian Dina and Frank Husmann delve into the nuances of developing authority for B2B SaaS companies. Frank Husmann, founder of Maxiality, provides insights from his expertise and experiences, illustrating how B2B SaaS companies can establish themselves as authoritative figures in their respective industries.
The discussion commenced with an introduction to Maxiality, where our guest elucidated the company’s role in assisting B2B SaaS organizations in becoming industry authorities. He explained authority as a fusion of personal branding and showcasing expertise, emphasizing the evolution of B2B marketing and the rise of demand generation and capture movements, which aid companies in distinguishing themselves to attract customers.
The conversation then steers towards Franks’s career trajectory. He shares his experience building and eventually exiting SaaS businesses, outlining how his comprehensive SaaS journey afforded him invaluable insight into the challenges faced by founders. Underlining the dynamism of the SaaS industry, he reflects on the evolution from traditional marketing techniques to the multifaceted approach required today due to the proliferation of digital channels such as LinkedIn, TikTok, and even dark social.
Before wrapping up the conversation, the speaker advises entrepreneurs on product-market fit, recommending that they actively engage with their industry and client base to identify and solve significant pain points. As a takeaway, he encourages founders to establish and communicate their unique points of view regarding their domain expertise. He upholds this as an essential differentiation factor in promoting their authority.
The episode concludes with Frank reiterating the importance of authenticity and value-driven content, highlighting the potential of this strategy in the competitive landscape of SaaS products and subtly promoting his agency’s services for founders seeking to establish industry authority.
