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How to use personal branding to co-author a book

Co-writing a book with 28 bootstrapped SaaS founders - why, how, and when? Podcast with Bulat Kaliev

Co-writing a book with bootstrapped SaaS founders

Cristian: “Any tips for personal branding that worked for finding founders and convincing them?”

Bulat: “I think that nowadays you should start before building before thinking about any idea. Before thinking about how to execute, you should start building your personal brand online. And that’s because your personal brand is always with you, and with every year of failure as a founder and every year win as a founder, the personal brand will gain more value.

Your audience will see you as a valuable person regardless of how many launches you have and regardless of how many startups you launched. Your personal brand is your like platform to do these multiple launches. It’s very important nowadays, as always, but with the platforms like Twitter and LinkedIn, it’s way easier to build.

Convincing startup founders, I am somewhat surprised how it’s easy to sign them up for the book and sometimes difficult. Because once, I approached the guy with 50k MRR, and he said yes, it’s no problem. Other times I’m trying to approach someone with 2k MRR, and they’re too busy. But maybe they don’t understand that it’s great marketing for them.”

Cristian: “I think it’s important not to judge first and not have any conceptions before going in, so give everybody a chance.”

Bulat: “Of course, I’m trying to explain that. Hey, it’s your co-marketing campaign. All founders will share the book, exposing you to different audiences and potential customers. I’m trying to do this as a very good product for everyone, for the readers. Because there will be really good insights and learnings from the founders. And also to benefit founders because it will be a new audience for them and it will also be a good marketing tool for them.”