Continue with LinkedIn
Recover my Password
Submit your Tekpon Account E-mail address and you will receive an email with instructions to reset your password.

How to connect B2B marketing to pipeline and revenue

How to connect B2B marketing to pipeline and revenue | Laura Erdem - Dreamdata

In this episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Laura Erdem, the Sales Leader at Dreamdata. Dreamdata is a go-to-market platform that helps companies understand what drives revenue, particularly in the B2B space, where it can be challenging to attribute marketing efforts to sales and new business. Throughout the episode, Laura shares insights into the importance of attribution in marketing, how Dreamdata addresses this challenge, and the power of social selling.

The conversation starts by discussing the difficulties in understanding marketing campaigns’ impact on revenue due to the delayed results often seen in B2B marketing. Laura emphasizes the importance of understanding the touches in the customer journey to determine the effectiveness of marketing campaigns. She explains that Dreamdata addresses this challenge by normalizing data, collecting it from various sources, and presenting it in a way that helps companies understand and automate campaigns that contribute to closing more revenue.

The conversation shifts to the evolution of Dreamdata’s sales and marketing approach, particularly its pivot towards inbound marketing. Laura shares how the company has transitioned from a predominantly marketing-led and sales-handheld process to a streamlined inbound model, focusing on warming up leads through intent channels and providing a streamlined trial experience.

The latter part of the podcast conversation delves into social selling and its impact. Laura, known for her expertise in social selling, provides insights into key strategies for effective social selling, emphasizes consistency and enablement, and shares her experience in launching a social selling course.

Throughout the conversation, Laura’s poise and vitality shine through, offering valuable insights into B2B marketing, sales, and social selling, making it a compelling listen for those interested in revenue attribution and sales strategies in the SaaS industry.

Podcast Host & Guest(s)

Cristian Dina


Cristian Dina

Managing Partner & SaaS Podcast Host @ Tekpon
Tekpon Favicon

Managing Partner & SaaS Podcast Host @ Tekpon

As one of the founding members of Tekpon, Cristian has worn many hats within the company, but perhaps none shines brighter than his role as the charismatic host of the Tekpon SaaS Podcast. Cristian is a community builder at heart, being the Bucharest city leader for SaaStock Local and the author of the best-selling book King of Networking.

This website uses cookies

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

You can read more about all this at the following links.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

These trackers help us to measure traffic and analyze your behavior to improve our service.

These trackers help us to deliver personalized ads or marketing content to you, and to measure their performance.