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How to create shareworthy clips in minutes

How to create shareworthy clips in minutes | Michael Abramowitz - Braid

In this episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Michael Abramowitz, the founder and CEO of Braid. This platform allows users to create share-worthy video clips in minutes. Michael shares insights into the challenges organizations face when creating quality video content and how Braid solves these problems.

Michael explains that many organizations struggle with the cost and difficulty of creating great video content, especially in a remote work culture where team members are not physically present in the exact location. Braid addresses this issue by providing an easy and efficient way to collect video responses.

Users can simply share a prompt and a link; anyone who clicks on the link can record their response. This lets organizations quickly gather video content from their team members, customers, or executives. The recorded responses are then turned into a catalog of content that can be edited, combined, and used for various purposes, such as social media marketing or website testimonials.

Regarding the features of Braid, the platform focuses on streamlining the entire video creation process. Users can easily create prompts, set recording lengths, and distribute links for recording. Braid also offers a built-in video editor, AI integrations for captioning, and the ability to add brand identity to the videos. The goal is to provide a user-friendly experience that minimizes the time, effort, and resources required to create compelling video content.

Braid has been operating for two years, starting as a social media product. However, after receiving feedback from businesses seeking a branded content creation experience, the company focused on helping organizations create impactful video content that resonates with their target audience.

Overall, this episode highlights the importance of video content creation in today’s digital landscape and provides valuable insights into how Braid simplifies the process, making it accessible and cost-effective for organizations of all sizes.