How to create videos and events that drive pipeline
Table of Contents
In this episode of the Tekpon SaaS Podcast, host Cristian Dina sits down with Palash Soni, the co-founder and CEO of Goldcast, to delve into the mechanics of creating videos and events that effectively drive pipeline growth in the B2B landscape.
What does Goldcast actually do?
The conversation kicks off with an introduction to Goldcast, a comprehensive video campaign platform designed to assist B2B marketers in creating, amplifying, and distributing video content. Goldcast is utilized by well-known companies to execute events, webinars, and podcasts. Their platform is unique in that it consolidates various video tools to ensure high-quality and efficient video content production across the customer buying journey.
Soni highlights the core problem Goldcast solves: the fragmentation of video tools, which often presents a high barrier for text-centric marketers. By offering a consolidated platform that simplifies the entire video creation and distribution process, Goldcast makes video marketing more accessible and effective for B2B marketers, particularly for companies with more than 100 employees in sectors such as tech, financial services, insurance, legal, and manufacturing.
When discussing the most popular features, Soni emphasizes Goldcast’s strong capabilities in automating event-related tasks like calendar invites, which significantly boost event attendance rates. Other well-loved features include robust branding options that enable companies to maintain their unique brand identity and the AI Content Lab, which transforms long-form videos into engaging blog posts and short clips for further distribution.
On the topic of pricing, Soni explains that Goldcast offers multiple pricing tiers to accommodate various needs. The entry-level tier, Content Lab, starts at $2,000 annually and allows users to repurpose content, while enterprise plans can reach up to $70,000, with varying features suitable for larger organizations.
Goldcast stands out in the competitive market by being an all-in-one platform for event creation, video editing, and content distribution, unlike fragmented solutions that require multiple tools. Their platform’s comprehensive workflow and AI capabilities provide a significant advantage, enabling users to maintain context and streamline the video marketing process.
The story of Goldcast
Soni also delves into the founding story of Goldcast, a journey marked by opportunism and strategic thinking. The company’s three co-founders met at Harvard Business School and were driven by the desire to start a tech company. With the onset of the COVID-19 pandemic, they identified digital events as an emerging sector and pivoted to focus on B2B marketing use cases, a move that has proven successful.
Reflecting on lessons learned, Soni mentions the challenge of evolving from a single-product company to a multi-product platform, a decision driven by the need for greater market reach. This transition necessitated internal change management and market repositioning to ensure existing customers understood and embraced the expanded capabilities of Goldcast.
As for future aspirations, Soni envisions Goldcast becoming an essential tool for every marketing team, leveraging their unique approach to video marketing. He also shares personal anecdotes about his journey from a small town in India to becoming a successful entrepreneur, emphasizing the importance of choosing the right market for startup success.
For aspiring founders, Soni advises thorough market research and customer interaction before committing fully to an idea. He underscores the significance of market dynamics over team competency, suggesting that even a competent team can struggle in a weak market.
In terms of practical tools, Soni recommends Notion for its organizational capabilities, Superhuman for efficient email management, and Wavebox to manage browser tabs effectively, highlighting how these tools contribute to his productivity.
