Continue with LinkedIn
Recover my Password
Submit your Tekpon Account E-mail address and you will receive an email with instructions to reset your password.

How to power your growth with marketing automation

How to power your growth with marketing automation | Casey Hill - ActiveCampaign

In the latest episode of the Tekpon SaaS Podcast, Cristian Dina hosts Casey Hill, the Senior Growth Manager at ActiveCampaign, to discuss the intricacies of marketing automation and its potential to power business growth.

ActiveCampaign is introduced as a comprehensive tool designed for businesses seeking advanced email marketing solutions, CRM systems, and lead capture capabilities. Casey explains that the platform’s cornerstone lies in integrating these functionalities to streamline customer relationship management in contrast to businesses juggling multiple disjointed tools.

In discussing the competitive landscape, Casey pinpoints that while the market is crowded at various levels, ActiveCampaign’s unique positioning for sophisticated SMBs allows it to fill a niche underserved by smaller, less sophisticated tools and larger, more complex systems. His journey of transferring from Mailchimp and HubSpot to ActiveCampaign illustrates a typical trajectory for growing businesses seeking integrated solutions.

Finally, Casey narrates the company’s history, marking its evolution from a $30 software package sold as on-premises software in 2003 to a SaaS juggernaut. He credits early global expansion and a deep commitment to customer service as critical factors in the company’s current 250 million ARR growth.

Casey concludes by discussing his role at ActiveCampaign, touching upon his direct responsibilities and approaches to fostering growth through partnerships and organic demand generation. He also shares insights into effective strategies for appearing as a guest on podcasts—a medium he strongly believes can deepen engagement through thoughtful, non-promotional content.

Throughout the episode, Casey provides rich insight into ActiveCampaign’s capabilities and benefits and offers invaluable advice for other companies and marketing professionals aiming to utilize marketing automation effectively. His broad experience and strategic thinking shine through, making this episode a potent resource for anyone looking to understand the power and potential of sophisticated marketing automation tools like ActiveCampaign.

This website uses cookies

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

You can read more about all this at the following links.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

These trackers help us to measure traffic and analyze your behavior to improve our service.

These trackers help us to deliver personalized ads or marketing content to you, and to measure their performance.