How to start building your personal brand
About lempire
Lempire is a team of individuals who build products and help entrepreneurs grow their businesses. Their famous products include lemlist and lempod, which generate millions of dollars for B2B businesses, startups, and agencies worldwide. The team lives by the mantra “Do things that you shouldn’t” and enjoys helping people grow.
Their most popular product is lemlist, an outreach platform that provides personalized features such as images, custom landing pages, and video prospecting to help start conversations with prospects. It also offers lemwarm, an auto email warm-up tool for maximum deliverability, and multichannel sequences for better connections.
Tips for building your personal brand
Guillaume: “The first thing is to find a topic you want to discuss. That can be two things, either the topic you want to become an expert at, so let’s say I want to become the best entrepreneur, which means that I’m going to document and share everything that I will learn about entrepreneurship. So every time you read an article, watch a post, or you learn something, write a post about this and post it.
You could also do the past test, which is what you have learned in the last two years, and you can teach people all of that is similar in the sense that if you want to master something, you need to teach it. Writing to me is the best way to teach anything to anyone because whenever you think something is very clear in your mind and start writing it, you will see whether it’s true or not.
Most of the time, people believe that they have mastered something because everything seems clear out in their mind, but whenever you ask them to write it, everything feels like they haven’t thought about that this, it is not clear, etc.
For me, it’s like two options. Option one – think of the things you’ve learned in the past, and that’s where you can list everything and start writing about it because you have already mastered it. Or option two – think about where you want to be in the next years and start writing about it, like as you go, so learn in public.”
