Know the person visiting your website

Welcome to another engaging episode of the Tekpon SaaS Podcast! Today, your host, Cristian Dina, sits down with Loredana Qvist, the co-founder and co-CEO of ExactVisitor. Loredana shares a wealth of knowledge on website visitor tracking, lead identification, go-to-market strategies, and the extensive journey of building a startup from the ground up.

Loredana opens the discussion by delving into ExactVisitor’s unique capabilities. This tool can identify anonymous visitors to a website who have not filled out forms or are not in the marketing funnel. This tool solves a critical challenge—measuring outbound efforts and aligning them with inbound leads by tracking individual visitors and their engagement journeys on a website.

In her discussion about business strategy, Loredana emphasizes the importance of a robust go-to-market approach, incorporating social selling, personalized outreach, and the potency of showcasing a founder’s voice in creating strong brand awareness. She underscores that understanding your customer and achieving the right product-market fit is fundamental, especially when facing the challenges and rewards of bootstrapping a startup rather than seeking external investment.

Loredana provides strategic advice for budding entrepreneurs eager to enter the SaaS industry or entrepreneurship in general. She stresses the value of gaining experience early, recommending young professionals to get any job that keeps them close to a founder or within an environment where they can learn and grow. She claims that identifying one’s passion—be it education or customer relations—and finding a company with compatible values and missions is critical.

In closing, Loredana persistently encourages keeping values and the mission in mind, acknowledging that while the startup journey involves more failures than wins, those foundational aspects will guide the tumultuous rise to success.