How buyer intent data empowers B2B sales teams
In this podcast episode, Bastian discusses the importance of buyer intent data and how Dealfront is helping businesses better understand and utilize this data to drive sales.
The conversation starts by explaining the three types of buyer intent data: third-party intent, first-party intent, and bottom-of-the-funnel intent. The third-party buyer intent data is less powerful than the other types, which are more qualified and actionable, the first-party intent data involves tracking visitors to a website and understanding their behavior, while bottom-of-the-funnel intent focuses on helping customers understand what’s actually happening rather than trying to target a large number of candidates.
We then go on to discuss Dealfront, a new brand that recently merged two companies, Echobot, and Leadfeeder, both of which have been in the market for ten years. The CEO explains that both Echobot and Leadfeeder were bootstrapped companies and were able to break even due to their bootstrap DNA and growing cash flow, which allowed them to collect upfront payments from annual contracts. The goal is to reach a revenue of over $100 million and become a unicorn company, aiming to become the best go-to-market platform in Europe, as the European market for this is currently fragmented, with different selling strategies required for different countries and cultures.
Overall, Bastian provides valuable insights into the importance of buyer intent data and how their company is helping businesses better understand and utilize this data to drive sales. They also discuss their company’s growth and future goals, inspiring entrepreneurs and businesses looking to achieve similar success.