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The new standard for embedded payment processing

The new standard for embedded payment processing | Caleb Avery - Tilled

In this episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Caleb Avery, the founder and CEO of Tilde. Caleb explains that Tilde is a Payfac-as-a-Service company that provides turnkey white-label payments infrastructure for vertical software companies looking to embed and monetize payments within their platform.

Caleb talks about the concept of a payment facilitator (Payfac), which involves taking on all customer liability under the model. He explains that Tilde’s solution aims to streamline the traditional ISO model, which historically involved a thorough vetting process, to offer sub-merchants an instant digital onboarding experience. Tilde’s focus on providing an API-first payments infrastructure allows their software partners to generate recurring revenue from every payment processed through their platform.

Caleb highlights Tilde’s white-label merchant onboarding, core payments, and reporting functionality when asked about their most-loved features. Compared to longer durations with competitors, their average integration time is under two weeks, giving them a significant advantage in time to market. He also mentions their ability to add card-present terminals and white-label reporting consoles.

Our guest explains his journey as a founder, detailing his early career in payments and angel investing, eventually leading to the inception of Tilde. The conversation concludes with Caleb’s advice for founders, focusing on the significance of surrounding oneself with the right people from the outset.

Overall, the episode provides insights into Tilde’s innovative approach to embedded payment processing and how Caleb’s extensive experience and entrepreneurial journey have contributed to the company’s growth and success.