Visualize the performance of your customer journeys
In the latest episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Mikael Dia, the founder of Funnelytics. This powerful tool helps businesses visualize and optimize the performance of their customer journeys. Throughout the episode, Mikael shares his insights and experiences in digital marketing and explains how Funnelytics can revolutionize how marketers plan, measure, and optimize their strategies.
Funnelytics, as a tool, provides a unique visual approach to analytics and tracking. By connecting touchpoints, tracking conversion rates, and monitoring how people navigate different steps in a journey, Funnelytics allows businesses to identify bottlenecks and optimize their customer acquisition strategies. The explorer and step explorer features enable users to explore collected data easily, map it onto canvases, and gain insights into people’s previous and next steps in their purchasing journey.]
How to visualize customer journeys
Mikael’s vision for Funnelytics centers on becoming a command center for businesses to plan, measure, and optimize customer journeys. It aims to provide a platform for marketing teams worldwide to align and visualize their customer acquisition strategies. Funnelytics’ core use cases include planning with teams, organizing and mapping customer journeys, and collaborating with team members.
The speaker differentiates Funnelytics from other tools like Google Analytics, stating that Funnelytics takes a unique approach with its visual analytics. Rather than simply offering traditional charts and graphs, Funnelytics provides a new solution to the same problem.
Mikael discusses the common challenges when reporting and analyzing data from platforms like Facebook, Stripe, and Google Analytics. These difficulties were time-consuming, and clients often struggled to understand the data presented. Funnelytics overlayed data onto a visual map in response, making it easier to present and comprehend.
Lastly, Mikael emphasizes the importance of collaboration between different skill sets in a business. Sales and marketing, MVP products, and operations should work harmoniously for successful growth. He notes that the early stages of a business focus primarily on sales and marketing, while operations become more important as the business scales.
Overall, this episode of the Tekpon SaaS Podcast provides valuable insights into the world of digital marketing and the importance of visualizing and optimizing customer journeys. Funnelytics offers businesses the tools to plan, measure, and optimize their strategies, empowering them to make informed decisions and achieve greater success.
