or
Continue with LinkedIn
Recover my Password
Submit your Tekpon Account E-mail address and you will receive an email with instructions to reset your password.

Why you shouldn’t be afraid of a crowded market

Buying SaaS companies and helping startup founders with Cold Emails | Andrew Pierno from Xo Capital

About Xo Capital

Xo Capital is a micro private equity company that buys small, profitable SaaS companies.

Why you shouldn’t be afraid of a crowded market

Andrew: “What’s the biggest risk when you start a company? It’s that nobody wants the thing that you built. When building something that already exists and building a variation on that, you don’t have to worry if there’s a crowded market for that. You eliminate market risk.

We’ve eliminated market risk, we’ve eliminated execution risk on the technical side, and there are not a lot of reasons I could think of why an engineering team couldn’t build this – that’s not the case with a rocket to Mars. It’s just about your ability to build a brand in this space.

There will be dissatisfied customers for any given product, like lemlist, which has many users. Finding them and communicating your value proposition is a certified way to start. Now, if you want to build that rocketship, do it later.

I always encourage first-time founders to build a kind of variation, take, or point of view on an existing product. I think that’s a sure way to success than trying to create a new market, which is a pain, it takes a lot of money, and that’s typically the realm of venture capital.

If you’re just a bootstrapped solo founder, you have one or two people. I would encourage you to that viewpoint instead of trying to do something crazy or huge for your first time.

Cristian: “You shared some great value!”

Podcast Host & Guest(s)

Cristian Dina

Host

Cristian Dina

Managing Partner & SaaS Podcast Host @ Tekpon
Tekpon Favicon

Managing Partner & SaaS Podcast Host @ Tekpon

As one of the founding members of Tekpon, Cristian has worn many hats within the company, but perhaps none shines brighter than his role as the charismatic host of the Tekpon SaaS Podcast. With over 200 SaaS industry leaders gracing his episodes, Cristian's insatiable curiosity ensures he always has one more question. Cristian is a community builder at heart, being the Bucharest city leader for SaaStock Local and the author of the best-selling book King of Networking.

This website uses cookies

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

You can read more about all this at the following links.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

These trackers help us to measure traffic and analyze your behavior to improve our service.

These trackers help us to deliver personalized ads or marketing content to you, and to measure their performance.