Category Email Marketing
Reviewed by Ana
Updated Oct 23rd, ’21
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Klaviyo Pricing

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Best for
  • StartUps
  • Medium business
  • Small business
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Monthly cost
Email sends
What’s included
Up to 250
Up to 500
Email Support
Email and Chat Support
Email and Chat Support
Email and Chat Support
Email and Chat Support
Email and Chat Support
Email and Chat Support
Email and Chat Support
Email and Chat Support
Up to 500,000 email sends
Email and Chat Support
Up to 1,000,000 email sends
Email and Chat Support
Up to 1,500,000 email sends
Email and Chat Support
Over 150,000
Contact support
On request
On request

After reading all the details about what is Klaviyo, the next question that comes to mind is about the Klaviyo pricing plans.

How much does Klaviyo cost?

When choosing the right software for your business, pricing is an essential factor. Your stack budget is already defined, so you have to find the perfect tool at the correct cost.

To better understand the Klaviyo pricing tier, we prepared this table that explains everything.

The first thing you will like about Klaviyo pricing is the free tier. It will cost you nothing to send up to 500 emails to 250 contacts. However, double opt-in is mandatory for all subscribers, and they will attach their logo to the bottom of your content. The good thing about the free plan is that you can still use most of Klaviyo’s features without spending any bucks.

Once you hit 251 contacts, the pricing tier hits its first level. You will pay $20 and get up to 500 contacts + unlimited email sends.

How does Klaviyo SMS pricing work?

Each SMS message costs $.01, while each MMS message costs $.03. Klaviyo SMS uses a pay-as-you-go model. They offer the first 50 messages for free. Then, you can top up your account to send more messages. Klaviyo charges only for the messages sent. You can set automatic refills and monthly limits to control your spending further.

Regardless of the Klaviyo pricing tier you choose, you’ll get the same features, including one-click integrations, automated emails, email & popup templates, and analytics & reporting.

The higher-tier accounts will have their own account manager.

What about Klaviyo SMS pricing?

SMS marketing messages are more personal and help you build deeper relationships with your customers. Klaviyo has built-in tools that allow you to automatically track every subscriber’s consent and measure precisely the ROI of your SMS marketing efforts.

  • The first 50 messages are free
  • Pay-as-you-go pricing + SMS revenue attribution
  • US numbers only
  • MMS for $.03/message

You can set up monthly limits and automatic refills for your SMS marketing campaigns. Klaviyo offers you full control of the costs.

Furthermore, you can choose to use each channel separately or together, as they have their own pricing structure.

To be honest, this isn’t the cheapest tool out there, and also not the most expensive. However, the advantage is that their costs are uncomplicated, and you’ll always get your money’s worth.