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Omnisend Reviews

& Product Details

What is Omnisend?

It’s’ an all-in-one marketing automation tool developed for growth-focused e-commerce platforms. Omnisend is more than an email marketing automation tool with five channels to reach your customers. Moreover, it comes with full integrations for all e-commerce tools.

Best For

Easy-to-use platform for eCommerce email, SMS & automation.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United Kingdom

  • Website

Starting from:

$16 /month

Pricing Model: Subscription

Pricing Details:

Omnisend offers, among many pricing models, free membership options limited to 15.000 emails/month and limited access to features. Other Omnisend pricing models available are standard, premium, and enterprise. While on a free trial, you can explore all the features of paid plans, as well as a variety of channels. The only limitation on a Pro plan free trial is that you can send a maximum of 15K emails/month.

  • AB Testing
  • Contact Management
  • Customizable CTAs
  • Drip Campaigns
  • Customizable Forms
  • Email Marketing
  • Email Tracking
  • Landing Pages/Web Forms
  • ROI Tracking
  • Sales Analytics
  • SMS Marketing
  • Template Management
  • Website Visitors Tracking

Additional Features

  • Social Marketing
  • Segmentation
  • Dynamic Content
  • Email Management
  • API
  • Message Personalization
  • Mobile Optimized Emails
  • CAN SPAM Compliance
  • List Management
  • Contact Database
  • Event-Triggered Actions
  • Subscriber Management
  • Third-Party Integrations
  • Reporting/Analytics
  • Auto-Responders
  • WYSIWYG Editor
  • Image Library
  • Click Tracking
  • Customer Segmentation


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About Omnisend

Launched more than six years ago, Omnisend has continuously developed. Omnisend is a marketing automation product focused on email marketing, SMS, push notifications, and many more. The software is integrated with many e-commerce platforms and is widely used to integrate WooCommerce, Shopify, etc.

What is Omnisend? - Review by Tekpon

Why Omnisend?

First of all, Omnisend is a fast-expanding company with more than 50.000 customers worldwide. The software is specially designed to make online marketers” life easier when trying to reach their clientele. Second, it’s an omnichannel marketing tool that will attack its target by all means possible—for example, social media, SMS, or popups. Third, the Omnisend tool integrates with the five eCommerce platforms and the other 50 + apps you use.

Last is flexibility in segmenting your users as much as you please and targeting them in any way, even by A/B testing.

Details of Omnisend Features

Let’s see what all-in-one marketing automation offers in terms of features. At first glance, it is generous, but we can’t give a definitive response until we get through them one by one. So now, let’s get started with the serious stuff.

  • Email Campaigns

Omnisend comes with a solution for creating templates that are very simple and easy to use by the minor technical individual. Building your email campaigns with Omnisend does not require you to have HTML skills, just the tinny bit of talent to drag and drop. Thus, you can easily create a branding marketing campaign containing a dynamic discount code without fuss. Moreover, take advantage of the email design templates. Designed for high conversion and an easy-on-the-eye look, they will ensure definite success as long as your database is double opt-in.

Email Campaigns in Omnisend

Above all, ensure you have a legit database and that all the users agree and verify their email addresses before you bombard them with emails – remember that it is called SPAM and can be punished by law in many areas. Even though, at times, spamming seems to be a reliable source of traffic for you. It’s’ not. It’s’ a short-term strategy that will leave you wondering what’s next in a short while. Keep in mind that Omnisend has a strictly no-spamming policy.

Email Segmentation & Campaign boost by Omnisend

Further on, let’s touch a bit on segmentation in email marketing. Segmenting your target group with Omnisend will increase customer engagement or conversion by more than 60%. So, what are you waiting for?! So, if you are the owner of an online store of any kind, it means you hold lots of data that gives you an in-depth perspective of what your customers want, whether they are undecided or haven’t returned to purchase for a long time. Get to work.

First, divide customers into segments. Second, create your Omnisend email campaigns accordingly for more purchases and better engagement. Then, double your chances of opening your campaigns with the Campaign Booster. Now, what does the campaign booster do? Easy, it tracks if the recipients opened or not email, and if they don’t take any action within the first 48h, they will receive the same email but with a separate subject line—most of the users saw an 11% increase in open rate by this action alone.

Omnisend A/B testing

Commun features in pretty much anything related to customer interaction online. So what does an Omnisend A/B test or Split test essentially is? Well, it’s’ splitting a database into multiple equal databases using a separate subject line. So, for example, figuring essentially waiting to see which one. Has the most significant open rate. In conclusion, the Omnisend A/B test works effectively the same as any split test, but it’s’ a must for any email marketing campaign’s success.

Multi-store accounts

The Omnisend multi-store accounts option offers the possibility of managing multiple email marketing accounts in multiple stores by switching from one store to another. This helps you avoid duplicate work by making all the content created in one store available in the second, third, or fourth store.

Multi-store Accounts Feature

Campaign Reports

Once you set up your email campaigns with Omnisend, you need to see how they are doing. Good, that’s what Campaign Reports are for. For analyzing and adapting, Omnisend offers the following reports:

  • Campaign Reports
  • Campaign Click maps
  • Advanced reporting for campaigns

The Omnisend software campaign Click maps have an exciting and useful feature. They show you where your customers clicked when in the email. This Omnisend helps you pick the right spot for the superstar offer in your email. Come on, we all have that. Admit it.

  • Ecommerce Automation

The Omnisend e-commerce automation feature does everything it can to drive sales to you even while you sleep. The automation has the following features to prevent several actions clients do on your online shop. Let’s see what :

  • Welcome Series – Through emails, it welcomes your new subscribers and emails them to convert them to buyers.
  • Product Abandonment – Reaches to customers who checked out products but did not purchase with push notifications or email to convince them to buy. A famous example that we are all familiar with would be – the product you were checking out is almost out of stock– and so on.
  • Cart Abandonment- Similar to product abandonment, the feature Omnisend recovers more cards by approaching customers through SMS and email.
  • Order Confirmation – Once the purchase is made, customers will receive almost instantly that the receipt is sent via email or SMS if automated.
  • Shipping Confirmation – Keep your customers informed about the shipment.
  • Cross-sell –  Based on a previous order, your customers will receive suggestions of products that they might like

Ecommerce Automation Feature

So, even though such a system’s setup might take time and can be difficult at times, the Omnisend temples will surely help you. Above all, once the e-commerce automation is set up, the system will work for you and bring you more sales without any offers.

  • Segmentation

First, Omnisend allows you to divide your customers based on their lifecycle stage dynamically and automatically, thanks to the lifecycle approach. Second, you can target each customer optimally and productively for you. For example, if you have a customer from Facebook, you can continue approaching it through the same channel.

Segmentation Feature

Last, improve your deliverability by learning the pattern your client has. Then, when they respond best to the campaign, a particular hour of sending an email, for example, to them, can increase your open rate substantially.

  • Popups & Forms

Help your visitor be closer to you with the TCPA & GDPR compliant forms and automate to engage from the moment zero. Whatever you are doing, Omnisend comes with a variety of built-in forms for:

Popups and Signup boxes

Omnisend has brilliant popup technology. For example, you can capture visitors by offering them discounts when they go towards closing the website. Moreover, capture email addresses or phone numbers for cold calls in the same way automatically. Last, Omnisend comes with already created and mobile-optimized popup forms that all you have to do is optimized to fit your needs.

Landing pages

Easily create and customize landing pages to fit your target groups and new campaigns. Amongst the advantages are easy tracking groups and campaigns and the possibility to adapt on the way. Omnisend comes with several landing pages prepared, responsive, and optimized, ready to personalize and use.

Wheel of Fortune

The Omnisend Wheel of Fortune is a feature that brings gamification into your online store. Why gamification? Because it is fun and engaging, keeps users engaged on your website for a more extended period, and remember people always remember how you made them feel; well, in this case, I would be very excited.

Wheel of Fortune Feature

Furthermore, it could be an important attribute in people remembering your brand and starting some good word of mouth to your advantage. People always like interactions and significant discounts.

  • Reporting

First, Omnisend will keep you on track with the sales it generates for you in the Sales Dashboard. Thus, in the Dashboard, you can keep track of all the sales generated by all the campaigns you are running, marketing activities, and forms you use.

Second, you have the Campaigns and Automation reports. It delivers numbers to decide, on the one hand, which campaign is working for you in producing your sales and, on the other, engagement reports. Third, the Built-in Message reports help you make decisions by looking straight at the campaign with the built-in stats overview. Fourth, advanced analytics and reports give you a macro view of your automation and campaigns.

Last, remember that you have access to reporting depending on the Omnisend pricing package you picked.


Integrations are another interesting aspect Omnisend brings to the table. The automation software essentially integrates with any e-commerce, finance tools, payment, and many more platforms you can imagine.

Omnisend Integrations

In terms of e-commerce, Onisend does an important thing that will save you time and money. It is fully integrated with all major e-commerce platforms, so that you won’t need any third-party connections. Below are some of the ones you might be most familiar with.

  • WooCommerce
  • Volusion
  • Shopify plus
  • Shopify
  • PrestaShop
  • OpenCart
  • Magento

  • BigCommerce
  • 29Next
  • Zapier
  • Yotpo
  • Aftership
  • eKoma

Now, in terms of Omnisend reviews regarding its multitude of integrations to cover every retailer’s needs.

Alternatives to Omnisend

Amongst the top alternatives and competitors Omnisend has are the following:

  • Klaviyo
  • Mailchimp
  • Conversion
  • Aweber
  • Hubspot
  • MailJet
  • Constant Contact
  • Campaign Monitor

To find out all there is to know about the differences between Omnisend and its alternatives regarding features, pricing, and integration, check out our Omnisend alternatives page.

Omnisend Review Conclusions

To wrap up, we declare ourselves imprest by what Omnisend has to offer. The software has, in theory, all an online retail store needs to succeed. In terms of integrations & features, Omnisend is on top of its game with direct integrations & a tool for literally any tool you would like to have. Still, in terms of pricing, it comes with a freemium package that leaves much to be desired in terms of features available; however, once you upgrade to a better package, you can genuinely get extraordinary things done. Still, we find the limit of 15,000 emails small.

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