Privy Reviews

Privy –Email marketing

Privy is not a newcomer on the market. It was launched in 2011 as an email marketing platform designed to help restaurants and retailers measure marketing activity on social media channels. Since then, the Privy app has undergone several transformation stages to be used by over 500,000 sites across 180 countries. What made so many businesses reach for their emailing platform was all the visible advantages that allowed their online store to grow.  

What does Privy do?

Put shortly, what Privy does is to make your business thrive. Especially if you have a small business that aims to grow its sales, and for larger ones, it does nothing less than boost marketing efforts. 

Using this tool, you can create email marketing campaigns, send messages to subscribers, and create pop-up campaigns for your website that will get customers to buy from your online store for the first time and convince them to buy again. Such software brings your site glowing through engaging pop-up campaigns and flyouts. These tools are excellent strategies to improve the interactions with the visitors directly from your website and later now in their inboxes. In other words, Privy is a perfect chance for your website visitors to be converted into email subscribers. This is a significant opportunity to grow an email list that will eventually lead to more active customers. 

It is not only about new customers. The actual ones play a significant role in your business activity. To ensure the continuity of their commitment to your company, you must also take the time to communicate with them. Keep your actual customers buying by sending them emails about your product and services, promotions, and email alerts about their abandoned carts.

This email marketing software makes available to you SMS tools. You can reach customers directly on their phones, sending them automated follow-up texts and text notifications to recover abandoned carts. In addition, to not miss a thing, customers can receive via text messages coupons. 

Moreover, how does the Privy Shopify collaboration sound? To us, it sounds excellent and very realistic. Privy manages to save, stimulate, and increase Shopify sales thanks to the possibility of growing email and SMS lists. 

Privy Detailed Features

When making a software decision, it is essential to check out the key features it has to offer. Proceeding with this step, you will have a clearer image of the software’s abilities, helping you make the proper selection. After all, it is about which software will meet your business needs. So, without further ado, let’s look into some of the essential features Privy offers.

This key feature allows you to easily create newsletters, follow-up emails, updates, promotions, or other communication pieces for your customers. Emails created with the help of a drag-and-drop editor will enjoy a clean and comprehensive design. So, you can edit the email styles, layout, or content by using drag-and-drop elements. Of course, this feature has the advantage of being easy to use. But, if you are an HTML native, you can work directly with your code or use an HTML email template. 

Personalization is excellent and makes customers feel a sense of authenticity and singularity. And unique coupon codes are here to build this sense. You can create coupon codes directly from the Privy software and give them to one specific customer. You can set the kind of discount you offer, in terms of type and value, and select the expiring date of the coupon. 

Privy is very inventive when growing a business’ email list. It makes collecting emails a fun activity for web visitors. The spin-to-win wheel campaigns indulge and engage visitors by allowing them to enter their email addresses to try their luck to win a discount. It is super interactive, and data shows that Privy users doubled or tripled their conversion rates. You do not need to create campaigns from scratch. Privy spin to win offers professionally designed templates that you can customize according to your business’ specifics and preferences. 

Spin-to-win campaigns seem to overshadow pop-up windows, but they still prove their functionality. Pop-ups do not enjoy a good reputation among website visitors and are frequently ignored. Thus, you should pay attention to the details to convince your visitors to become email subscribers when you design them. Privy offers other eye-catchy displays like banners and flyouts that can be customized to match the look and vibe of your online store. 

Send your web visitors, and customers welcome emails, newsletters, cart abandonment email notifications, and customer win-back messages. Newsletters are the perfect medium to communicate with customers about running promotions, launching products, or announcing events. This strategy keeps your business relevant in the market. 

Customization seems to be an integral part of Privy. For example, you can send follow-up emails after an order. They can be precise based on what your clients have purchased. These follow-up emails aim to bring former clients back to the website and make them buy more. At the same time, emails of this kind can present the customer with compliment goods, inviting them for a try. 

The same goes for customer win-back emails and welcome newsletters. What they do is make customers feel more connected to build business trust. Automated tools direct marketing efforts toward the present moment and immediate action. 

Privy does not limit its services to an email addresses list like any email automation software that respects and keeps customers engaged. It also allows your business to contact clients over text messages. Thus, reaching them is possible due to this recent option. You can send your customers after sign-up, abandoned cart messages, Shopify coupon codes, updates, and event registrations. Text messages can complement your email marketing strategy. Moreover, Privy ensures compliance measures for the product, so you can keep it cool without fines or penalties. 

It’s a pity when online stores lose money because of abandoned carts. But Privy has the solution to address this issue – personalized messaging for abandoned carts. For a more personalized experience, web visitors are targeted with specific messages and emails.

For example, You can target people who abandoned their carts by product ID. So, if someone adds a product to the cart but leaves the online store without purchasing it, they will receive a message. Instead of sending a generic email, Privy reaches potential customers with customized notifications to feel like a personal connection. This strategy has the potential to increase the conversion rate of abandoned carts. 

With the help of the same email automation app, you can send customers unique coupons via email to generate more sales conversions and keep the clients loyal to your business. 

We will list other great Privy features that are known for their efficiency in increasing eCommerce sales:

Privy Detailed Pricing

Privy pricing plan offers are diversified. It goes from $15 per month for the Starter plan to $45 per month for the Growth plan. And maybe the best part is that it comes with a 15 free trial version. The not-so-good part is that the free trial plan does not include many features. But you couldn’t expect more because it is only a get-started version. The free trial pack includes unlimited pop-ups and flyouts, advanced targeting, and 100 mailable contacts.

The Starter plan includes all the features you can find in the free trial plus unlimited email sends, newsletters, cart abandonment, and customer win-back statistics. For an extra $10 per month, you can add text messages to the free trial and Starter plan.

Moreover, the Growth option presents a bulkier list of features, such as up to 3000 email contacts and 500 testable contacts, more text sends per month, and sending broadcast text messages. In addition, if you want to boost the growth of your list for another $70 per month, which is the starting point, you can use the Privy Conversion option.

Privy Detailed Integrations

What would email marketing software be without integrations with the most popular marketplace platforms? Surely not Privy. Due to these integrations, marketing tasks will be automated, and the platform can quickly accomplish its primary goal – providing clients. When opening Privy’s complete list of integrations, you will learn it has a lot. We are talking about SMS integrations with different apps, Facebook marketing platforms, website and eCommerce platforms, email service providers, rewards programs, and other integrations. 

Probably one integration a lot of you are interested in is Shopify. Also, you can integrate Shopify Plus, and Privy integrates well with these platforms being the top-reviewed sales app on Shopify. In addition, you can install Privy on your website on BigCommerce, Squarespace, Hubspot, Mailchimp, Zapier, AWeber, and more. 

Alternatives to Privy 

Businesses’ need to automate marketing efforts and increase sales is so visible that other pieces of software, along with Privy, came up to the party. Let’s see some of the Privy alternatives and a few aspects that make them substitutes to be considered when choosing software of this kind.

GetResponse – What makes GetRespionse unique is that it has built-in webinar capabilities in addition to its standard and solid email marketing software features. Unfortunately, there is no free version but a decent and affordable monthly starting pricing plan.

Moosend – An email automation software with slick features and excellent UI and usability will make you think, “What have I done to deserve so many top-quality features within the free version?”. Yes, you heard right; it comes with a free version. 

AWeber – Another tool that offers a free version and an affordable subscription plan. It has excellent import functionality, integrates with many third applications, and gives businesses a more extensive range of templates than its major competitors. 

Pably – Providing reliable inbox delivery, subscriber segmentation, and autoresponder emails within an intuitive interface design, Pably manages to automate your work seamlessly. 

Privy Review Conclusions

As we have seen in this Privy review, connecting with customers and potential clients is of great importance for the evolution of a business. Small and large companies use this email marketing app to capture and convert visitors into long-lasting clients efficiently. An online store type of business can use the Privy suite of email marketing, SMS tools, and conversion to improve and enhance customer communication. 

Thus, you can sell more online by turning website visitors into customers and then into repeat customers. It seems like a controlled cycle where all your marketing efforts are directed toward helping with customer loyalty. So it is no surprise that Privy is the leader in eCommerce marketing for small and growing brands. After this Privy review, you might consider trying it!