Wistia started as a basic video hosting tool in 2006 and grew to be a fantastic video marketing software and podcast software. Wistia helps you create, host, analyze performance, integrate, and build your brand and business – a complete package for those looking to expand more in video marketing.
Ease of use
Value for Money
Starting from: $99/month
Pricing Model: Subscription
Yes, has free trial
Yes, has free version
- No ads
- Customizable player
- Easy to use & embed videos on your website
- Fascinating analytics
- Various types of calls to action
- Responsive Support team
- Generates sale leads
- A bit pricey
- No editing/trimming options
- Limited video organization options in the catalog
- Small business
- Medium business
- Cloud, SaaS, Web-Based
About Wistia Pricing, Features & Alternatives
Wistia is an underrated alternative to YouTube or Vimeo. This Wistia review will analyze the plentitude of features and pricing details and compare it to its alternatives. We are sure you will be surprised by the boatloads of details offered about who is watching your videos: from where, how long, and all that fun sort of information that helps you fine-tune your video marketing strategies. But is it the right video platform for your business?
What is Wistia?
Wistia is a video marketing software & podcast software that helps you build your brand. Sounds simple, right? Let’s get into details and discover together this excellent marketing tool.
If you look deep into the other Wistia video hosting reviews, you will find out that Brendan Schwartz and Chris Savage dream of making a video marketing tool that will help more than 500,000 companies worldwide. And did this dream come true?
It sure did! Nowadays, more than half-million companies worldwide are using Wistia to scale up and build powerful brand marketing, including MailChimp, Starbucks, HubSpot, Sephora, Tiffany & Co.
Wistia is a safe video hosting platform designed to help you obtain more from your creations. You can create, manage, and share video and audio content with both employees and clients. You can also grow your email list, develop more intelligent ads, track your video or podcast’s impact. Not only on your website but also on social channels. As a plus, Wistia offers hosting with no ads, advanced analytics, and other built-in marketing tools.
Don’t you feel like getting the best of both worlds? As a wise man once said: “If you feel good playing and working, your audience will feel the same.”
How does Wistia works?
To better understand what is Wistia, let’s talk about how does Wistia works.
First of all, we need to state the obvious and say that Wistia is more than a video hosting software. It is a complex online marketing tool that gives your company complete control over content marketing. You can create and post both videos and podcasts.
You are given several options to customize the video player or podcast player to:
- match your brand
- collect new leads by adding gated content
- easy peasy embed video and podcast into your website
Recently, Wistia released a nifty Chrome extension called “Soapbox” that will let you create and send personalized sales videos and podcasts or presentations from a web browser. Moreover, you can also download Wistia video this way.
Hosting and creating videos and podcasts are only the tip of the iceberg. Once Wistia sends your creation out in the wild, you will see the full power.
To sum up, Wistia empowers marketers to track and analyze podcast listeners and video viewers. The software gives them the ability to go deeper into the metrics and measure each individual’s viewing session, location, IP address, and organization.
For example, you can extract an engagement graph to see which parts of your podcast or video viewers like to replay and which sections they skipped. Or maybe you want to examine the heatmap full of information about the viewers of every podcast and video you made.
Is Wistia easy to use?
Not tech-savvy? No need to worry! Wistia is intuitive and easy to use. However, if you get into an obstacle or can’t find your way through the many Wistia features available, they prepared FAQs, a Learning Center & Original Series. They are famous for their speedy responsiveness.
As everyone’s concern is that Wistia pricing plans are a bit high, keep in mind that the structure is based on the number of videos and podcast episodes you host. Moreover, if you have a lot of content, the price will get higher. And if your primary concern is how much does Wistia cost, check the Wistia pricing section for detailed information again.
Wondering how much does Wistia cost? Although voices say that it is a bit pricey, Wistia pricing plans vary, including a Free plan.
Wistia pricing plans are flexible, made for businesses of all sizes, from freelancers to corporations. Furthermore, you have free and paid hosting plans, both of them allowing an unlimited number of users.
Starting From: $99/month
Pricing Model: Subscription
Free Trial: Yes, and free version
For startups and new businesses, there is a free plan available with standard features and up to three videos or podcast episodes.
- Wistia Video Management
- Customizing Videos
- Embedding Videos
Still not clear what is Wistia?
This Wistia review wouldn’t be complete without mentioning its bucketful of features. Moreover, if what you want is that your videos look professional, with a great player, conversion forms or links in the video, and in-depth analytics, Wistia is a likely candidate.
In the following, we will discuss Wistia features – and there aren’t a few of them.
Wistia Video Management
If you are using Wistia for the first time, it welcomes you with a straightforward layout and many helpful tricks and tips to start your journey. Wistia is designed to make the user experience feel like a game. You can organize everything into projects, and each project can contain unlimited videos or audio.
If you opted for the free plan, you have a limit of 3 videos. Users with Pro Plan start with ten, and each supplementary video will cost 25 cents.
What is excellent about Wistia is that, first, it allows you to record your video or podcast directly from the platform. Second, you can find the record option in the Project Actions menu, which will activate the camera and microphone. Next, you can start recording your first video just like that.
As for file formats supported, they won’t put any impediment in your creation process. They support MOV, MPG, AVI, MP4, DIVX, and so on. The maximum accepted size per file is 8GB, and keep in mind that it will convert to MP4 format. Moreover, Wistia can also host documents, audio files, or images.
Another great one of the numerous Wistia features is that it creates a different version of the original one once you uploaded the video. These are called derivatives. It is the same video rendered in different sizes – this way, even the users with limited bandwidth will be accommodated. This Wistia feature will detect the viewer’s internet connection quality and then choose the best video size to play for them. In conclusion, no long loading times and buffering interruptions for any of your users, yay!!
The Wistia video player offers some ways to customize your content. You can either change the playback button’s appearance so that it will match your brand’s color (and offering a more personalized feel to your content).
While the video or podcast is playing, you can add interactive CTA buttons. With this feature, the possibilities are numerous:
- Send the viewer to different pages on your website
- Get them to like & follow your social media pages
Moreover, you also can set up password protection so you can keep your videos restricted and make them available to the chosen ones.
One of my favorites from Wistia features is the Turnstile feature. This one turns your content into a potent marketing tool by:
- Collecting leads
- Gathering viewers data
- Building an email list
You can connect Wistia with several email providers, such as MailChimp, ActiveCampaign, Constant Contact, and more. This way, you can automate your email marketing to keep track of the leads you collected from viewers. Furthermore, the turnstile feature turns your email marketing into something manageable by letting you choose the data you want to collect from viewers and customize the forms.
If your marketing strategy consists of getting leads by allowing them to see, for example, only 15 seconds of free content as a teaser, you also have this option. You can set up gated content to restrict certain parts of the video. Then ask for emails, contact info, or even payment before viewing the rest of the content.
I won’t repeat myself. Embedding a video to your website with Wistia is as easy as everything else. You just need to click a button to generate it and then copy and paste it. It’s faster than you can pronounce it. It also automatically generates embed codes for email marketing campaigns (for this, you will need to set up an email provider) and publish directly to social media platforms.
Wistia’s embed codes are also SEO-friendly. They are made in such a way to improve the ranking of your content for all major search engines (yes, I’m talking about Google). If I compare Wistia vs. Vimeo or Wistia vs. YouTube, well… all the viewers will be redirected directly to your website and not to a third-party hosting site.
As for video metadata, Wistia uses all the best practices in the industry to store it within a JSON-LD file that will be automatically added to the website’s header. The data included in this file are the title, length, thumbnail, and description of your video or podcast, all adequately formatted to put you in front of your competitors on the search engines.
Wistia Soapbox is a relatively new creation of the guys. It is a paid Google Chrome extension that lets you create, edit, and share professional videos easily from your browser. Furthermore, it is helpful for your content marketing team to make sales videos, presentations, tutorials, and many others with ease.
Once you hit the Start recording button, the Soapbox extension will automatically record your face and your on-screen activity. After you finished recording, you can choose which one and when you want to use it. This Wistia feature lets you also customize the player, adding thumbnails and placing interactive CTA buttons.
Wistia created Soapbox as an add-on to make it easy for users to create numerous videos for free. It also has a solo plan that adds to Wistia pricing an additional USA $300/year. How to download a Wistia video? Well, my fellow Americans, you need to upgrade your Soapbox subscription to Solo Plan. This way, you have included Wistia video download, detailed analytics (such as engagement and conversions), and lets your viewers schedule meetings directly from the video.
Wistia features also include in-depth analytics that will show you how each video is performing. The analytics have view count, overall engagement, play rate. You can set all these charts to display data from individual videos, videos from a specific date range, or all videos.
When talking about Wistia vs. Vimeo analytics, the ones offered by Wistia is often eclipsing the performance of similar platforms. You can see how viewers as a bulk or individual watched and interacted with your content through detailed heatmaps and engagement graphs.
Heatmaps represent a detailed report that enables you to see which section of your content viewers found exciting and show you how interaction changed at a different time in the video. Heatmaps include data like how long users watched your content, location, IP address, and many more.
Moreover, Wistia also has you covered when measuring the ROI by letting you analyze leads gathered from your viewers.
If all mentioned features didn’t convince you that Wistia is a powerful video marketing software, maybe all the integrations will work.
Wistia integrates easily and well with software like Google Analytics, HubSpot, Marketo, or Pardot.
What is also great is that email marketing integrations are available in every pricing plan. This one allows viewer data collected with Turnstile to be sent quickly to email providers.
When it comes to video hosting, bandwidth can be pretty confusing. Even for the experts, it isn’t very easy to anticipate how much you’ll need and the final cost.
Bandwidth represents all the information passed to a viewer when the play button is hit and all the player’s data. The thumbnail image loading, the media load, and plays by you also, media download and video thumbnails.
Furthermore, Wistia video hosting has a high limit that makes it accessible to most users (stating that 99% of their users are far from this limit). If you are unsure of the limit, Wistia has available a Bandwidth Predictor Tool.
The default bandwidth available on Wistia Video Hosting is 200GB. But in case you need more, there are some pricing plans available.
As video is getting important for all content marketers out there, the demand for reliable video marketing software is snowballing. At the same pace, the need for video hosting platforms is increasing.
There are many great options on the market, and Wistia is among them. Although it is an excellent tool, it sure isn’t perfect for everyone. Suppose you have a tight budget allocated to video hosting or more than ten videos. In that case, you might want to search for Wistia alternatives.
Top Wistia Alternatives
- See a more detailed comparison of Wistia and its alternatives.
Wistia Review Conclusion
Is Wistia worth it? If you are a content marketer and video content is an integral part of your strategy, then it sure does. Wistia is a simple hosting solution that will help your business grow. The founders did their best in providing a secure platform to share your content with clients, employees, partners, or investors. It also is handy to share videos and podcasts on the website or social media and gather essential information about the viewers.
Brendan and Chris’s mission to make business more human is reflected in the intuitive and straightforward interface. In conclusion, the software has many great features, including SEO-friendly embed codes, CTA buttons, customizable player, and gated content.