Klaviyo
Klaviyo Pricing
Klaviyo’s pricing is structured to fit businesses of all sizes, from startups to large enterprises.
Offering both Free and Paid Plans, Klaviyo’s Email and SMS marketing options start at $20 per month for email-only and $35 for combined Email and SMS. Higher tiers scale based on active profiles, with an optional Customer Data Platform (CDP) starting at $500 per month for deeper data insights. The Free Plan supports up to 250 profiles, providing a great starting point.
Klaviyo’s flexible, tiered pricing adapts to growth, with options for added SMS credits, enterprise customization, and advanced tools for targeted marketing.
Klaviyo Plans
Free
- 0 - 250 active profiles
- Starting at 500 monthly email sends
- 150 free monthly SMS/MMS credits
- Includes applicable SMS carrier fees
- Email support for first 60 days
- 251 - 500 active profiles
- Starting at 5,000 monthly email sends
- Mobile push notifications
- 150 free monthly SMS/MMS credits
- Includes applicable SMS carrier fees
- Email and chat support
Email & SMS
- 251 - 500 active profiles
- Starting at 5,000 monthly email sends
- Mobile push notifications
- Includes applicable SMS carrier fees
- Email and chat support
- 1,250 monthly SMS/MMS credits
- Send to United States
- Price per SMS - $0.0120
- Price per MMS - $0.0361
Klaviyo Deals
Klaviyo Free Deals
Table of Contents
Klaviyo Pricing Review
Klaviyo is a leading platform in email and SMS marketing automation, designed to empower businesses with advanced tools for customer engagement and data-driven decision-making. Its pricing structure is versatile, accommodating small businesses, growing brands, and enterprise-level companies. Each plan is tailored based on the number of active profiles and the choice of communication channels, such as email, SMS, and push notifications.
Klaviyo’s plans offer flexibility, allowing users to manage costs effectively while scaling their marketing reach through powerful segmentation, automation, and customer relationship management (CRM) features.
Klaviyo Plans
Free Plan
Klaviyo’s Free Plan is ideal for startups or smaller businesses testing the platform. It supports up to 250 active profiles and provides users with essential features to get started on email and SMS marketing.
The Free Plan allows for a maximum of 500 emails per month and offers 150 SMS credits. This plan is sufficient for businesses looking to experiment with Klaviyo’s capabilities before committing to a paid plan.
- Email Support: New users can access email support for the first 60 days.
- Basic Analytics: Track and assess engagement on initial campaigns.
- Push Notifications: Engage mobile app users directly through notifications.
- Initial SMS Credits: 150 credits allow businesses to try SMS marketing within the U.S., where each SMS uses one credit.
The Free Plan is a great way for small businesses to explore Klaviyo’s automation, segmentation, and integration capabilities without upfront costs.
Email Plan
Klaviyo’s Email Plan caters to businesses with an email-only focus and scales with user profiles. Pricing begins at $20 per month for up to 500 profiles and scales based on the profile count. This plan includes key features for personalized email marketing, supporting higher email volumes that increase with each tier. Each profile tier includes a base of 10x the profile limit in email sends (e.g., 500 profiles equal up to 5,000 emails).
- Scalable Email Sends: Increase email capacity as the profile count grows.
- Push Notifications and Analytics: Track campaign performance across devices.
- Email and Chat Support: Available to ensure smoother campaign execution.
The Email Plan suits businesses focusing solely on email campaigns and is ideal for growing brands looking to develop robust email engagement with personalized workflows.
Email and SMS Plan
For a multi-channel approach, Klaviyo’s Email and SMS Plan offers a combined package starting at $35 per month for up to 500 profiles. This plan supports both email and SMS campaigns, with flexible credit options for SMS messaging across different countries. SMS credits are based on message destination, and users have access to both email and SMS analytics to measure campaign performance.
- Multi-Channel Automation: Engage customers through email and SMS in one workflow.
- Customizable SMS Credits: Adjustable credit count based on campaign needs.
- Advanced Support: Email and chat support for campaign troubleshooting.
This plan is ideal for businesses that want to leverage both email and SMS for an integrated customer communication strategy.
Enterprise Plan
For larger businesses or high-profile brands, Klaviyo offers an Enterprise Plan with custom pricing. This plan supports an extensive number of active profiles and includes all premium features, such as dedicated support, customer data platform (CDP) access, and advanced API integrations.
- Dedicated Support and Onboarding: Access to a Customer Success Manager and onboarding specialists.
- High-Volume Messaging: Unlimited scalability for email, SMS, and push notifications.
- Priority API and CRM Integrations: Sync and utilize customer data across multiple platforms.
The Enterprise Plan is designed for large-scale businesses requiring extensive support and customization for complex marketing campaigns.
Klaviyo Tiered Cost
Klaviyo applies tiered pricing based on the number of active profiles, with volume discounts as profile counts increase. Each profile tier includes a set number of email sends, while SMS credits can be added according to needs. Below is an example of tiered pricing for profiles up to 2,500.
| Active Profiles | Email Only Plan | Email + SMS Plan |
|---|---|---|
| 251-500 Active Profiles | $20/month | $35/month |
| 501-1,000 Active Profiles | $30/month | $45/month |
| 1,001-1,500 Active Profiles | $45/month | $60/month |
| 1,501-2,500 Active Profiles | $60/month | $75/month |
| 2,501-3,000 Active Profiles | $70/month | $85/month |
| 3,001-3,500 Active Profiles | $80/month | $95/month |
| 3,501-5,000 Active Profiles | $100/month | $115/month |
| 5,001-5,500 Active Profiles | $110/month | $125/month |
| 5,501-6,000 Active Profiles | $130/month | $145/month |
| 6,001-6,500 Active Profiles | $140/month | $155/month |
| 6,501-10,000 Active Profiles | $150/month | $165/month |
| 10,001-10,500 Active Profiles | $175/month | $190/month |
| ... | ... | ... |
| 145,001-150,000 Active Profiles | $1,955/month | $1,970/month |
| 150,001-200,000 Active Profiles | $2,070/month | $2,085/month |
| 200,001-250,000 Active Profiles | $2,300/month | $2,315/month |
| 250,001+ | On Request | On Request |
Klaviyo Reviews Pricing
Klaviyo’s Reviews feature is exclusive to Shopify and WooCommerce, enabling businesses to collect, display, and manage product reviews.
Pricing is based on the monthly number of orders, with packages starting at $25 for up to 250 orders. This tool supports customer feedback collection, driving social proof, and enhancing product credibility.
- $25/month: 250 max monthly orders
- $90/month: 1,000 max monthly orders
- $175/month: 2,000 max monthly orders
- $300/month: 3,500 max monthly orders
- $500/month: 10,000 max monthly orders
Klaviyo SMS & MMS Costs
Klaviyo’s SMS and MMS pricing operates on a credit-based system, with credits varying based on destination and message type (SMS vs. MMS). Each U.S.-based SMS message costs 1 credit, while MMS costs 3 credits. Pricing varies by country, with detailed credit rates for locations like Canada, the UK, and Australia.
| Country | SMS Credits | MMS Credits |
|---|---|---|
| USA | 1 credits/SMS | 3 credits/MMS |
| Canada | 3 credits/SMS | 5 credits/MMS |
| Portugal | 3 credits/SMS | N/A |
| Australia | 4 credits/SMS | 15 credits/MMS |
| Austria | 4 credits/SMS | N/A |
| United Kingdom | 5 credits/SMS | N/A |
| Spain | 5 credits/SMS | N/A |
| Switzerland | 5 credits/SMS | N/A |
| Sweden | 6 credits/SMS | N/A |
| France | 7 credits/SMS | N/A |
| Denmark | 7 credits/SMS | N/A |
| Italy | 7 credits/SMS | N/A |
| Norway | 8 credits/SMS | N/A |
| Finland | 9 credits/SMS | N/A |
| Ireland | 9 credits/SMS | N/A |
| New Zealand | 10 credits/SMS | N/A |
| Germany | 12 credits/SMS | N/A |
| Netherlands | 12 credits/SMS | N/A |
Klaviyo CDP Pricing
Klaviyo’s Customer Data Platform (CDP) enables data-driven marketing at scale. Pricing starts at $500 per month for up to 100,000 profiles, with options to scale based on data needs. CDP plans are based on total profile counts, including suppressed and unsubscribed profiles, and allow brands to analyze and activate customer data for precise targeting.
Conclusion
Klaviyo provides a range of pricing plans to fit businesses of different sizes and communication needs. Whether you’re a small business starting with the Free Plan, a mid-sized company utilizing the Email Plan, or an enterprise integrating data with CDP, Klaviyo offers scalable options with flexibility. Its features, including API integrations, advanced segmentation, and SMS pricing, make it an appealing solution for businesses focused on data-driven customer engagement.
Klaviyo’s pricing depends on the number of active profiles and the channels you wish to use (email, SMS, or both). Paid plans start at $20 per month for up to 500 profiles in the Email Plan, while the Email and SMS Plan starts at $35 per month for the same profile limit. Higher tiers scale with the number of profiles, and Klaviyo also offers custom pricing for enterprise-level accounts. There is also a Free Plan available, supporting up to 250 profiles and 500 emails monthly.
Klaviyo SMS pricing is credit-based and depends on the message type (SMS or MMS) and the recipient\’s country. For example, a single SMS to a U.S. number costs 1 credit, while an MMS costs 3 credits. In other regions, credits per SMS or MMS vary, such as 5 credits for an SMS to the UK or 3 credits for Canada. This credit system allows flexibility, and additional SMS credits can be purchased if needed.
Yes, Klaviyo provides a Free Plan that functions as an ongoing trial for new users. The Free Plan includes 500 emails per month and 150 SMS credits for up to 250 profiles, along with email support for the first 60 days. This plan offers a risk-free way to explore Klaviyo’s features and upgrade as needed when your business grows.
Yes, Klaviyo has both free and paid plans. The Free Plan supports up to 250 active profiles and 500 emails per month, making it suitable for small businesses. Paid plans start at $20 per month and increase with the number of profiles and messaging channels. Paid users gain access to additional features, support, and higher limits for emails and SMS.
Klaviyo’s Customer Data Platform (CDP) is a premium feature that starts at $500 per month for up to 100,000 profiles. This platform enables advanced data storage and analysis, managing both active and inactive profiles. It’s ideal for brands aiming to create detailed customer segmentation and predictive analytics for targeted marketing.
Yes, Klaviyo’s Free Plan allows small businesses or new users to try the platform at no cost. The Free Plan includes 500 email sends and 150 SMS credits each month, capped at 250 active profiles. It offers core email and SMS features, with email support available for the first 60 days, making it an excellent entry point for testing Klaviyo’s tools.
The email send limit in Klaviyo depends on the selected plan. For example, the Free Plan allows 500 emails per month, while paid plans scale with profile count, allowing up to 10x the profile limit in monthly email sends (e.g., 5,000 emails for a plan with 500 profiles). This scaling approach ensures flexibility for growing businesses.
If you exceed your plan\’s profile or message limits, Klaviyo may automatically upgrade your plan to accommodate the higher usage. Alternatively, users can manually upgrade their plans. For SMS, additional credits can be purchased as needed. Exceeding CDP limits incurs usage fees, which are added to the next invoice, providing flexibility to maintain continuous marketing efforts.
