Continue with LinkedIn
Recover my Password
Submit your Tekpon Account E-mail address and you will receive an email with instructions to reset your password.

Acquia DAM (Widen)

Tekpon Score

Acquia DAM (Widen) Reviews

& Product Details

What is Acquia DAM (Widen)?

Acquia DAM, previously known as the Widen platform, is a robust digital asset management system that centralizes and streamlines the handling of digital assets to enhance customer experiences. Its features facilitate digital marketing, including the proper organization of marketing assets for various campaigns and product launches.

The system allows for API-connected asset management, enabling the seamless publication of the latest asset versions across various platforms, including websites and e-commerce sites.

Creative teams can enjoy self-service access to assets, improving workflows and fostering creativity. The platform leverages artificial intelligence to automate cataloging tasks and enhance content discovery, thereby optimizing workflows. It ensures a consistent brand identity by providing teams with brand guidelines and approved assets and offers insights through analytics to guide marketing strategies effectively.

Acquia DAM is a comprehensive tool for businesses, promising efficiency, cost savings, and a boost in content performance through its multifaceted features.

Found in these Categories

Best For

Digital asset management with service beyond compare
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website


Starting from:


Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Acquia DAM (Widen) offers plans tailored for small businesses to large enterprises, including "Workgroup DAM," "Workgroup DAM & PIM," and "Enterprise DAM," each providing a range of features and user access levels. They also offer add-ons to enhance functionality. Detailed pricing is not publicly available; interested parties are encouraged to reach out to Acquia for a personalized demo and pricing details through the "Get Started" option on their pricing page.

  • Approval Process Control
  • Artwork Management
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Brand Guidelines
  • CMS Integration
  • Change Management
  • Content Library
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Document Management
  • Drag & Drop
  • File Conversion
  • File Management
  • Image Editing
  • Metadata Management
  • Mobile App
  • Multimedia Support
  • Reporting/Analytics
  • Search/Filter
  • Social Media Integration
  • Tagging
  • User Management
  • Version Control
  • Video Management
  • Watermarking
  • Workflow Management

Additional Features

  • WYSIWYG Editor
  • File Transfer
  • Workflow Configuration
  • Video Streaming
  • Access Controls/Permissions
  • No-Code
  • Channel Management
  • Document Capture
  • Task Management
  • Compliance Tracking
  • Configurable Workflow
  • Audit Trail
  • ROI Tracking
  • eDiscovery
  • Data Quality Control
  • Real Time Reporting
  • Brand Management
  • Records Management
  • Archiving & Retention
  • Data Recovery
  • Indexing
  • Automatic Backup
  • Data Retention Management
  • File Sharing
  • Project Tracking
  • Multi-Channel Management
  • Multimedia Archiving
  • Master Record Management
  • Video Tagging
  • Approval Workflow
  • Online Catalog
  • Multi-Language
  • Progress Tracking
  • Activity Tracking
  • Secure Data Storage
  • Engagement Tracking
  • Calendar Management
  • Multi-Channel Distribution
  • Data Migration
  • Full Text Search
  • @mentions
  • Customizable Categories
  • Documentation Management
  • Mobile Access
  • Social Sharing
  • SSL Security
  • Multiple Data Sources
  • Multi-Campaign
  • Privacy Options
  • Data Synchronization
  • Data Mapping
  • Conversion Tracking
  • Text Editing
  • Campaign Management
  • Multi-Channel Marketing
  • Customizable Forms
  • Task Progress Tracking
  • Document Storage
  • Multi-Channel Campaigns
  • Mobile Screen Support
  • Template Management
  • Content Publishing Options
  • Customizable Fields
  • Communication Management
  • Visual Analytics
  • Cataloging/Categorization
  • Catalog Creation
  • Fulfillment Distribution
  • Layout & Design
  • Collaboration Tools
  • Labeling
  • Monitoring
  • Project Management
  • Task Scheduling
  • Multiple Output Formats
  • Templates
  • Disaster Recovery
  • Remote Access/Control
  • Graphical Workflow Editor
  • API
  • Document Classification
  • Reporting & Statistics
  • Categorization/Grouping
  • Commenting/Notes
  • Audio File Management
  • Business Process Automation
  • Data Storage Management
  • Sales Trend Analysis
  • Audit Management
  • Video Archiving
  • Active Directory Integration
  • Video Creation
  • Document Review
  • Project Workflow
  • Filtering
  • Publishing/Sharing
  • Brand Overlay
  • Video Support
  • Forms Management
  • Product Catalog
  • Prioritization
  • Publish Scheduling
  • Rules-Based Workflow
  • Customizable Dashboard
  • Product Data Management
  • Data Capture and Transfer
  • Quality Control
  • Customizable Templates
  • Localization Automation
  • Real Time Analytics
  • Digital Asset Management
  • Content Creation
  • Document Templates
  • Data Modeling
  • Bulk Uploading
  • Optical Character Recognition
  • Alerts/Notifications
  • Content Delivery
  • eCommerce Management
  • Role-Based Permissions
  • Image Library
  • Multiple Format Support
  • Real Time Notifications
  • Status Tracking
  • Activity Dashboard
  • Storage Management
  • Customizable Reports
  • Asset Lifecycle Management
  • Closed Captions
  • Real Time Data
  • Customization
  • Real Time Updates
  • File Recovery
  • Single Sign On
  • Website Analytics
  • To-Do List
  • Video Editing
  • Third Party Integrations
  • Project Templates


Tekpon Score


Tekpon Score

Image Relay

Tekpon Score


Tekpon Score


Tekpon Score
  • Google Drive

    Cloud Storage Software

  • Slack

    Team Collaboration Software

  • Dropbox

    Content Management Systems

  • Canva

    Online Graphic Design Software

  • WordPress.com

    Content Management Systems

  • Salesforce CRM

    CRM Software

  • Adobe Creative Cloud

    Photo Editing Software

  • Asana

    Project Management Software

  • Shopify

    eCommerce Software

  • Zapier

    Data Integration Software

  • Box

    Cloud Storage Software

  • Microsoft SharePoint

    Document Management Software

  • Smartsheet

    Project Management Software

  • Airtable

    Project Management Software

  • Hootsuite

    Social Media Management Software

  • Wrike

    Project Management Software

  • Adobe Workfront

    Project Management Software

  • Visme

    Graphic Design Software

  • Drupal

    Content Management Systems

  • Wistia

    Video Marketing Software

  • GRIN

    Content Marketing Software

  • Salesforce Marketing Cloud

    Marketing Automation Software

  • Adobe Experience Manager

    Content Management Systems

  • Jahia

    Content Management Systems

  • Highspot

    Sales Acceleration Software

  • Showpad

    Sales Acceleration Software

  • Moovly

    Video Making Software

  • dotCMS

    Content Management Systems

  • Brightcove

    Video Making Software

Tell us your opinion about Acquia DAM (Widen) and help others.

Nitish Singh

Acquia DAM (Widen) system

Acquia DAM (Widen) is part of the Acquia company and a popular digital asset management software creator. The Widen Collective is a cloud-based DAM solution that lets users easily manage their assets by uploading, storing, downloading, and sharing them at a large scale with great accessibility across teams, regions, and time zones.

Acquia DAM (Widen) is a great pick for mid-to-large enterprises related to different industries, including consumer goods, retail, construction, hospitality, travel, and apparel. It offers extensive features that let a brand organize its assets in a centralized system. You can create branded portals for easy asset access and tracking as a business. It also offers workflow integrations, analytics, rights management, and other key enterprise features.

Widen utilizes Amazon Web Services (AWS) to ensure on-demand asset access, which offers great accessibility and scalability. In addition, with automated features, users can manage their assets better with permission roles and easy publishing options. The dashboard also takes advantage of reporting tools, analytics, and vital asset information.

Moreover, you can also take advantage of the export functionality, which lets you easily export the required data. Lastly, Acquia DAM (Widen) also comes with excellent integration features. For example, you can integrate it with e-commerce platforms or other platforms to easily sync up and streamline your assets when required.

What is a DAM system?

Digital Asset Management (DAM) is a process that helps organizations manage their media assets. DAM software is highly configurable to meet the organization’s specific needs. All DAM systems follow a systematic approach to storing, managing, organizing, distributing, and retrieving digital assets.

They are centralized and specialize in storing various digital assets, such as images, videos, documents, audio, media files, animations, graphics, and presentations. Additionally, organizations can store any other media file based on the license they have.

The benefits of DAM solution are:

  • It streamlines asset management
  • Optimizes rich media production
  • Easy access by sales and marketing teams
  • Enables brand consistency
  • It offers a single source of truth
  • Enable teams to repurpose content easily
  • Provides high brand assets visibility.

These benefits make digital asset management solutions integral to modern organization workflow.

DAM solution works in the following steps:

  • Asset creation: Digital assets are crafted based on standardized templates, which improves document retrieval and search.
  • Indexing and encoding: The software then generates metadata, making it easy to identify digital content. From there, it creates index and group assets based on tags.
  • Workflows: Workflows enable task and process automation by leveraging indexing with rule-driven workflows.
  • Version control: lets you keep a copy of assets and revert to them when needed.
  • Governance: Permission-based governance ensures that only permitted personnel can access assets.
  • Auditing: Auditing improves DAM effectiveness. It can be done in-house or by regulatory bodies.

How to use Acquia DAM (Widen)?

Widen lets you manage your content in the best possible way. Brands can use Widen Collective to upload, download, and share assets. All brands must upload the assets, provide context, and let Widen manage the library. You can add permissions-based access to users and protect assets from unauthorized personnel as an administrator. The search is also extensively refined to match the organization’s needs. Widen offers good documentation for organizations to get started. Apart from that, you can also take advantage of the community to learn how to use it effectively.

Widen Collective

Widen Collective is the main product created by the Widen company. As they do not offer pricing information, you can take a demo from Widen to learn what it offers. Moreover, Widen also provides trials for their product, giving you access to a working product.

Features of Acquia DAM (Widen)

Widen Collective is a feature-rich digital asset management solution. This section will take a closer look at Widen’s features. Widen provides extensive features that can help brands simplify their work process in managing their brand and creating product content while keeping their assets organized from a centralized place. We will review the key focus areas to understand better what Widen offers and discuss its features. Let’s get started.

  • Centralize

Widen Collective lets you centralize your assets to know what you are working with. With Widen, you can easily manage and interact with your assets using hi-resolution previous and extensive file format support.

  • Documents: Manage all your organization-wide documents, including sheets, reports, scripts, and legal.
  • Brand guidelines: You can also manage your brand guidelines through Widen. You can set values, visual styles, and messaging through your assets.
  • PDFs: Have PDFs? Widen can easily store them, including from the likes of slide decks, e-books, and whitepapers.
  • Images: Widen supports all images, including logos, photographs, illustrations, 360-degree spin photography, and camera raw.
  • Audio: Store different forms of audio, including music, sound effects, podcasts, and mnemonics.
  • Product data: Organizations can benefit from storing product-specific data, such as measurements, specifications, ingredients, and feature lists.
  • Work-in-progress: To ensure ongoing work is marked, you can store work-in-progress assets, including Photoshop, InDesign, and illustrator files.
  • Videos: Lastly, you can also store final videos. Apart from that, you can also store shorter versions for comp reels, social, training, and b-roll.

  • Organize

Widen lets you store your digital assets and organize them to maximize the benefits of your content. As a user, you will get plenty of options to organize your content, including:

  • Categories: With Widen, you can easily categorize your content with the help of the category menu. Users can use the menu structure to find out what they want, including templates, products, and assets.
  • Faceted search: You can easily add powerful filters using metadata date fields, values, and numeric ranges.
  • Asset history: Easily go through the asset history and learn when it is uploaded. You can also make changes to the asset by changing metadata.
  • Predictive search: Use predictive search to easily find your assets based on category names, metadata fields, and filenames.
  • Metadata: You can create a comprehensive and meaningful metadata schema for your content that reflects your business structure and process. You also get access to unlimited options to define the metadata per your company’s requirements.
  • Related assets: Related assets let you quickly search associated assets based on metadata and visual style.
  • Advanced search: Take advantage of advanced search by using specific metadata fields, file formats, date ranges, etc.
  • Archive: Easily archive your assets to preserve them.

  • Enrich

With Widen Collective, you can easily enrich your assets by ensuring how they are presented to the customers. Before showing your customers, you can quickly overview the assets and how they will look. The key features here are:

  • Verify data completeness: You can easily verify the product data and see if it completes before approval.
  • Import technical data: Import any technical data required to fulfill the product specifications, including creating upstream from PLM, ERP, or MDM system.
  • Product history: Learn everything about the product using its history from when it was first created. You can review the changes and make adjustments if needed.
  • Rich-text editor: You can also access the rich-text editor, which lets you add feature lists, product descriptions, and marketing copy.
  • Associate assets with products: Manage your assets by associating them with products.
  • Syndication: Make the most of your assets by syndicating them to different platforms, including online marketplaces, e-commerce platforms, and websites. You can also syndicate to other channels.
  • Product variants: offer an easy way to manage your products using cascade values.
  • Channels: Easily manage your channels by configuring them to export specific products or a range of products.

  • Access

Widen offers extensive accessibility for organizations. This enables organizations always to ensure that their projects do not stop across different time zones and regions. In addition, the self-service access features include:

  • Branded login page: You can control the user experience with a branded login page. Here, you can set a color scheme, logo, and hero graphic, providing a story to the users.
  • Workflow visibility: Easily gain insight and visibility into your project.
  • Dashboard messages: You can easily target a specific user with dashboard messages. It is done using permissioned access and offers customized messages. For example, admins can showcase brand guidelines to highlight key assets or product launches.
  • Asset-level analytics: Gain insight into your assets with data like intended use, page views, embed code views, and downloads.
  • Time-based access: You can easily control the assets by setting expiration and release dates.

  • Deliver

Assets are not valuable if only stored. That’s why they need to be used in different activities, including sending them to marketing teams or support teams. As an organization, you may also want to utilize the assets for e-commerce operations. That’s where the following features come in.

  • Share links: Easily share links through instant messages or email, readily giving access to your assets. The receiver can also do an asset preview before downloading it.
  • Portals: Use portals to share your assets through a banded webpage without requiring coding.
  • Create once publish everywhere: Maintain one master asset and use it to distribute your content everywhere you want.
  • Embed codes: Utilize embed codes in an email, online sources, and web page.
  • Templates: Create print and web collateral using your centralized digital assets.
  • Global content delivery network(CDN): The global CDN ensures that your assets are accessible anywhere without any slowdown. It offers low-latency and up-to-date access to your assets and is shared securely using Amazon CloudFront CDN.
  • Integrations: Easily integrate other services and use them to deliver your data across different software tools. You can connect your data to prebuilt connectors, managed integrations, REST API, and ready-to-use plugins.
  • Data exports: Data exports enable you to gain user information, order and upload history, and export product listings and asset search results.

  • Automate

Automation is also a big part of Widen. Here, you can use automation to save time and automate manual tasks. The Widen Collective automation features include:

  • Auto-tagging: Automate tagging with the help of the auto-tagging feature, which applies keywords to the files so that people can search them easily.
  • Auto-upgrading portals: Enable to add new information, including campaign, format, personal automatically, and approved assets.
  • Multi-stage workflows: Multi-stage workflows enable multiple people to work on the content anytime.
  • Image conversions: Easily convert images, including crop, resize, DPI, color space, or format.
  • Video conversions: Videos can also be adjusted based on frame rate, bitrate, pixel height, and width.
  • Paths notifications: You can easily set up rule-based notifications without coding. These notifications alert users of different events through the product and content lifecycle.
  • Metadata importer: The metadata importer lets you easily map metadata and perform batch processing.
  • Proof: The Proof feature lets you compare proofs, annotate content, and aggregate team feedback.
  • Upload profiles: Automate the approval process and asset upload by defining default profile metadata.
  • Upload via Smart Workflow: Smart Workflow offers a drag-and-drop solution for easily managing files and folders. You can also use it to apply categories, metadata, and security.

  • Administrate

The Widen administrative features let you configure your DAM software and enable your systems, the right management, and teams to maximize the use of Widen.

  • Asset groups: Manage and control the assets by groups.
  • Roles: Administrators can create permission roles based on different criteria, including department or job.
  • Single sign-on (SSO): Improve the system’s security using the Single sign-on (SSO) feature. The integrations supported are Simple One-Way HTTP, SAML 2.0, LDAP, OpenID, and other custom integrations.
  • End-user license agreement(EULA): Widen supports EULA, is completely customizable, and lets you configure download and order settings.
  • Read-only data: Protect data from being changed with a read-only setting for data
  • Watermarking: Watermark your assets with hidden or visible previews.
  • Site-level analytics: Site-level analytics lets you track users and their actions, including search activity, login, and download.
  • Enterprise security: You are protected using SOC-2-compliant Amazon infrastructure with enterprise security. All the data is transferred using SSL and is completely encrypted, with backups stored in cold storage.
  • Conversion formats: The conversion formats can be shown on the assets when downloading or sharing.
  • Asset release and expiration dates: Set asset release and expiration dates to better control who uses the assets and when.

Acquia DAM (Widen) Cost

Widen does not display its pricing information online. However, they offer demo options and provide pricing once you share your requirements with them. Therefore, the recommended approach would be to request a demo and proceed with custom requirements to determine the pricing for Acquia DAM (Widen).

Alternatives to Acquia DAM (Widen)

Plenty of Widen digital asset management(DAM) solutions are in the market. As a business or an enterprise, you want to consider the alternatives before deciding. The Widen alternatives include:

  • Brandfolder: Offers an easy-to-use and visually powered platform for sharing and organizing official brand assets.
  • Veeva Promomats: A great pick for healthcare enterprise solutions that want extensive security for their assets and data.
  • Adobe Experience Manager(AEM) assets: Adobe offers Adobe Experience Manager(AEM) assets that let you easily manage your assets and build your digital presence.
  • OpenText Media Management: OpenText offers an easy and flexible system to store and handle your assets using stringent security standards.

Acquia DAM (Widen) Review Conclusions

Acquia DAM, formerly known as Widen, is an excellent Digital Asset Management (DAM) solution that is ideal for enterprises seeking a reliable, scalable, and permission-based platform. Its version control, smart workflow, automation, and integration features provide efficient management of enterprise assets in a centralized system. Although Widen doesn’t offer pricing information, they do provide demos and trials to showcase their features and capabilities.

In conclusion, Widen is a great option for medium to large enterprise companies looking to manage their assets in the best possible way.


Nitish Singh


Nitish Singh

Software Reviewer & Writer @ Tekpon
Tekpon Favicon

SaaS Content Writer

Nitish Singh is a C1 Advanced (CEFR) certified tech writer whose expertise has made technology more accessible to over a million users worldwide. With a strong background in Computer Applications, Nitish excels in demystifying complex tech subjects, making him a sought-after voice for B2B.
Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon
Tekpon Favicon

Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score


Tekpon Score

This website uses cookies

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

You can read more about all this at the following links.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

These trackers help us to measure traffic and analyze your behavior to improve our service.

These trackers help us to deliver personalized ads or marketing content to you, and to measure their performance.