Email Marketing Software

If you want to grow your email subscribers’ list, you should opt for an email marketing software product. A tool like this will help you create beautiful email templates and keep you in touch with your customers. But, what kind of email marketing tool does your business need?

Email Marketing Software Reviews

MailerSend

Tekpon Score
Updated Jun 22nd, ’22

BEE Pro

Tekpon Score
Updated Jun 22nd, ’22

CakeMail

Tekpon Score
Updated Jun 17th, ’22

Campaign Monitor

Tekpon Score
Updated Mar 21st, ’22

HubSpot Marketing Hub

Tekpon Score
Updated May 30th, ’22

Privy

Tekpon Score
Updated May 27th, ’22

Mailercloud

Tekpon Score
Updated Dec 7th, ’21

AWeber

Tekpon Score
Updated Dec 9th, ’21

Email Marketing Software Insights

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Authored by Cristiana
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Learn how to manage better all your email accounts

Updated May 21st, ’22
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How to create a powerful online store with these amazing tools

Updated May 21st, ’22
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5 Best tools to empower your Shopify store

Updated May 21st, ’22
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As a business owner, you want to contact your prospects constantly. This great mindset and the desire to be close to your customers is a strategy your business will certainly benefit from. Email marketing software is one of those famous tools to keep you connected with the customers and potential customers and build meaningful relationships with them. It would help if you took advantage of this opportunity because it leads to reaching clients and making the existing ones come back.

What is Email Marketing?

The software we are discussing is an emailing service that every business that bases its activity on customer relationships can use. Moreover, this tool is an efficient one. Companies have access to clients very easily because they reach prospects straight in their inboxes. In addition, this platform uses emails to promote products and services.

An email marketing platform can be an integral part of an online marketing campaign. People can subscribe to emailing services to receive special offers and newsletters. Moreover, it can notify your prospects regarding what is new about your products, latest offers.

In this way, your business will be in a continuous communication relationship with its audiences, increasing its notoriety and the power to attract customers. With the platform’s help, you can reach the mass quickly and have wonderful results in terms of conversions and sales.

Benefits of using Email Marketing tools

Being in permanent contact with your clients and potential clients is the main benefit but let’s see what email marketing tools bring. First, if the content you share with your customers is highly engaging and informative, it has the potential to build credibility among them.

In addition, some of a business’ needs are to promote their services, attract leads that will become clients, strengthen relationships, look professional and get immediate results. By using a marketing automation tool, your company will profit from them all.

At the same time, you can create lists of users’ emails, save them, and design newsletters for the subscribers on your list. Also, you can create targeted and personalized messages so that people who receive your emails will feel a sense of inclusion and trust.

After using a mail service, another benefit you’ll see is the increased response rate to direct marketing campaigns. And this is because of your efforts to contact your prospects and convince them you are trustworthy and suitable for their needs business.

But, keep in mind that besides all these benefits, it is very important to know how often to send messages to customers so that your activity does not become intrusive. Therefore, a primary aspect to consider is not overusing this tool.

Main features of Email Marketing tools

Some email marketing software might work best for you depending on your business type, but some might not be suitable. Because we want you to make the right software choice, we prepared you a list with key features every email marketing platform should have:

  • Import and host mailing list
  • Marketing automation
  • Email tracking
  • Email personalization
  • Subscription billing
  • Drag and Drop email builder
  • Wide range of responsive email templates
  • Notifications
  • Customer support

Of course, if you do not know much about this tool and you are not convinced yet about its usefulness, you can try free email marketing software. This way, you will find out what works for you and your extra needs. And, of course, we suggest keeping an eye on our reviews that will ease your decision process.