GetResponse Reviews& Product Details
What is GetResponse?
GetResponse is an all-in-one marketing automation software that suits both small & big businesses. It can be used not just for email marketing but also for the auto funnel, landing pages, webinars, marketing automation, and autoresponders. This easy-to-use marketing automation tool combines excellent features with an intuitive and adaptable user interface.
GetResponse started as an email marketing software back in 1998. Nowadays, Getresponse.com is an all-in-one e-commerce and marketing solution. As the company states, over 350,000 freelancers and businesses use the marketing automation tool today.
As an email marketing tool, with GetResponse, you can:
- Create mailing lists and capture data onto them;
- Send email to the subscribers on your mailing list;
- Automate your email to subscribers by using autoresponders;
- Get insightful analytics related to your email campaigns.
Accordingly, as GetResponse.com is not just for email marketing, it comes also with:
- E-commerce features
- Webinar hosting
- Landing pages
- Conversion funnels
Found in these Categories
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
Pricing Model: Subscription
- Free Trial
- Free Version
GetResponse pricing plans are thought in such a way to fit a wide range of businesses. There are four different pricing options with various features: Free, Paid Plans, and Max. Moreover, Get Response pricing plans to have three billing periods: Monthly, 12-month, and 24-month. Equally important is the GetResponse free trial. You can try for free any plan for 30 days, with no credit card required.See GetResponse Coupons
- Contact Database
- Lead Capture
- A/B Testing
- Customizable Templates
- Activity Dashboard
- Drag & Drop
- SMS Marketing
- User Management
- Automated Email Responses
- Campaign Management
- Customer Segmentation
- Building and Personalizing Emails
- High-Volume Sending
- Real-Time Analytics
- No-code solution for building websites
- Absolute design freedom
- Website templates for your industry
- Complete online marketing suite
- Host unlimited webinars
- Get a room for up to 1,000 live attendees
- Share the stage with two other presenters
- Store up to 20 hours of webinar recordings
- Prebuilt workflows
- Automated emails
- Automatically reach cart abandoners or recommend products
- Filters for even more precise targeting
GetResponse vs. Similar Products
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- Is GetResponse a CRM?
- Get Response Features Explained
- Integrations of GetResponse
- GetResponse Review Conclusion
In this GetResponse review, we will analyze all the available features, pricing plans, integrations, and some alternatives.
There are many options when looking for the right email marketing and marketing automation tools, all of which do almost the same.
However, GetResponse is standing out from the crowd. It is one of those tools that, even though it has been around forever, continue to deliver well and improve over the years.
Is GetResponse a CRM?
If you need CRM software, you might search in the wrong place. However, with GetResponse, you can profile your contacts and attribute them with a score.
In conclusion, Getresponse.com is not solely a CRM, but it helps you identify leads primed for conversion.
In the long run, marketing automation software success comes from constant growth and change with time. The guys from GetResponse are continuously improving their tools. They keep expanding the features and continue to deliver users with the best marketing automation tools to help their businesses grow. We will keep our eyes on them and update this GetResponse review with the latest features they add.
Get Response Features Explained
This GetResponse review wouldn’t be complete without mentioning its features. And buddy, this marketing automation software sure has a vast feature set.
As mentioned before, GetResponse is not just an email marketing software. It also features drag & drop landing page creation, webinar marketing, conversion funnels & paid ads, and marketing automation.
But is Get Response good? Or is it a jack of all trades and master of none?
Let’s dive deep into the ocean of GetResponse features to find out.
Ease of use – GetResponse login
When using this marketing software, everything feels like a breeze, starting with the signup process. Enter your email address and name, activate the account from the email sent, and continue the registration.
What are the next steps after the GetResponse login? That depends on what you & your business need. As noted, the tool is full of features, including eCommerce and marketing automation.
Let’s drill down into its features so you can learn more about what to do after clicking on the GetResponse login.
Get Response features for Email Marketing
With GetResponse email marketing features, you can easily build beautiful emails your subscribers will want to open.
There are 220 GetResponse templates available, grouped into a few categories focused on core goals: promoting, selling, educating, and so on. Thus, instead of creating a design from scratch, select the template that matches your email campaign’s appearance and feel.
Next, edit the template with the built-in WYSIWYG editor. You can edit each block or section, change the fonts (a wide selection of Google fonts is available), drag and drop blocks and sections, and more. E-commerce sections are also present; however, you can only use these if you set up your store on GetResponse.
Likewise, the GetResponse templates are all responsive. It is a great feature, as your email campaign will look great on all devices.
Furthermore, advanced scheduling options are also present. For example, you can send it immediately, set the preferred time, or enable the Perfect timing feature. The last-mentioned will send your email at the best time for your subscribers, based on when they opened previous emails.
Autoresponders are the core of GetResponse. But what are they, and how to create an autoresponder in GetResponse?
Autoresponders are newsletters sent to subscribers at a specific interval or after an action they do.
There are two types of options: time-based or action-based messages. Time-based options include cycles such as:
- Right after signup, with a thank you note;
- A week later, with a discount offer or a reminder;
- Three weeks later, with encouragement to follow your social media pages.
The action-based, however, is more complex. The fun begins here, as subscribers’ actions or details trigger the emails. Here are some examples:
- Subscriptions to specific lists
- Changes in contact preferences
- They have completed transactions or goals.
To create an autoresponder in GetResponse, first, you have to configure when the subscriber receives the email. Second, you will have to develop and design your email, as shown above. Finally, publish it. That’s it. You know how to create a GetResponse autoresponder.
The transactional email feature is a paid add-on that will let you use SMTP-triggered emails. This way, you can send receipts or reminders easily.
With GetResponse, you can organize and segment your contacts for precise targeting.
The Segmentation tools available will enable you to:
- Upload a single opt-in list and add data fields for quick grouping
- Assign tags and scores to create contact segments
- Obtain and manage consent for the content they want to receive
- Get to know your followers by using surveys.
Some of the attributes you can use to create granular segments from your customer lists are:
- Contact information
- Customer engagement
- Subscription date or time of the last sent message
- Last Action
- Custom details specific to your business
GetResponse contact management feature completes the specific segmentation capabilities. You can create groups in one click from search results by criteria such as contact type, subscription source, or contact status.
Integrations with CRM software are on the table. Connecting your CRM or other contact management tools with GetResponse will always have an up-to-date list.
In case you are worrying if GetResponse being GDPR compliant, rest assured. They also covered this by adding multiple consent field options.
Ok, so you created your email campaign. Next, you need to know if it was successful. For this, use the GetResponse email analytics feature.
First, from the dashboard, you can see an overview of how your followers responded to your email campaign. Second, start digging deeper and check the reports about the bounce and unsubscribe rates and the number of complaints it got. Third, dive even more in-depth with reporting features like:
- Email ROI
- Newsletter performance comparison
- Metrics over time
- One-click segmentation
- Per-user information
GetResponse A/B testing feature
To better understand your audience and learn what they like best, GetResponse provides a wide variety of options for A/B testing.
You can test up to five versions of subject headers. Additionally, you can decide the percentage of recipients for each variation. Deciding the winning email can be based on clicks or opens.
GetResponse Landing Page
GetResponse landing page creator is something that most competitors don’t offer.
You can create your landing page from scratch or customize one of the 180 templates using the same easy-to-use drag-and-drop editor.
Equally important, A/B testing and responsive design are also available.
Finally, you can choose the domain to publish your page from three preset domains owned by GetResponse. However, it’s best to post the GetResponse landing page under your domain for branding purposes.
GetResponse offers four ways to use forms:
- Create your HTML form;
- Use integrations;
- Choose a List Builder App from the list;
- Use List Builder Wizard and select from the many templates available.
On the other hand, there is a downside, as there are no controls to turn on or off pop-up forms on specific devices or pages. We are a bit concerned if we consider Google’s recommendations for smartphone pop-ups. The website might hit search results if it displays “intrusive interstitials” on mobile devices.
The countdown timer feature is useful for deals and special offers for a limited period.
Like GetResponse signup forms, pop-ups are fully customizable and helpful in increasing conversions.
Amazing features, right? But this complex marketing software has more to put on the table.
Let’s move forward with the GetResponse review and discover the rest of the features.
Having built-in webinar capabilities makes GetResponse unique in the market for email marketing software.
As webinars’ primary use is lead-generation traffic or a revenue-generating feature, having the email database and the webinar on the same platform is very attractive.
Some of the most useful GetResponse webinar features are:
- Screen Sharing
- No need to install any software for users to attend the webinars
- Call-to-action button
- Pools and surveys
- On-demand webinars: with just one click, you can record the webinar and turn it into on-demand content
- Share files in various formats and add YouTube videos
- Livestreaming on Facebook and YouTube
GetResponse created an entire webinar experience functionality. You can create a stand-alone webinar with minimum functionality or a complete Webinar Conversion Funnel. Trust us. You will be pleased by what you will discover here. We will discuss details later in this GetResponse review about the Conversion Funnel Feature.
Regarding Get Response pricing for webinars, we can say it is competitive compared to other webinar solutions. You need to use the Plus Plan to access all the webinar features.
Depending on the pricing package you choose, you can:
- Host unlimited webinars
- Have room for up to 500 attendees
- Co-host the webinar with two other hosts
- Keep up to 20 hours of webinar recordings
Of course, nobody is perfect, and the GetResponse webinar feature is no exception:
- The webcam video quality might be a bit low
- You can’t ask questions during replays
- Live webinar features on mobile devices need some improvement
The webinar solution built by GetResponse.com is one of the best out there. It is a reliable webinar marketing software with everything built-in.
At this point of the GetResponse review, it is clear that we have here full marketing automation and email marketing software. In addition to the autoresponders mentioned before, GetResponse developed a more advanced feature for sequencing emails automatically.
The marketing automation feature is available on the Plus Pricing plan or higher. However, by using this feature, you can automatically trigger different responses based on what your subscribers do. Simply create a workflow path that will tell GetResponse what to do.
Tags and scores
Knowing your audience is fundamental for your marketing campaign’s success. With GetResponse, you can track and rate users’ actions to create custom segments.
Furthermore, you can do so by using unlimited tags, monitoring engagement scores, and adding points to each action your users take on your pages or email.
Here is where the magic happens! You can create automation flows using a drag-and-drop builder. Furthermore, GetResponse comes with some pre-made workflow templates with built-in elements, but you can also make the workflow yourself from scratch. The automation flows builder is intuitive and easy to use, so you won’t need any programming experience.
Some of the different conditions that you can add to the workflow are:
- Sign up for lists
- Open messages
- Click on links
- Visit landing pages
Website visitor tracking
Another fantastic feature we need to mention in this GetResponse review is tracking and adding website visitors to workflows. By doing so, you can convert your website traffic into sales opportunities.
The subscribers will get personalized emails, as you will be able to:
- Analyze and tag the habits and preferences of your followers
- Send personalized emails based on page visits
- See and study-specific actions users take on a page
- Create personalized journeys based on data
After gathering all that information, you can boost sales by recommending the preferred product based on customers’ purchase history.
Abandoned cart email
This feature comes in handy to reduce incomplete orders and increase sales. You can add this option to your workflow and send an abandoned cart email to send an impulse to complete their purchases. Additionally, you can send them the cart or recommend products’ content based on the purchase history.
The GetResponse conversion funnel feature is what connects eCommerce marketing and email marketing. You can run an entire eCommerce business without leaving the GetResponse platform.
The conversion funnel software can do the following things:
- Simple single opt-in funnels to get new leads on your landing page
- Lead magnet funnels will help you to share valuable content in exchange for email addresses and grow your list faster
- The sales funnels will promote, sell, and deliver your products online
- With webinar funnels, you can strengthen relationships and turn your knowledge into revenue
As you are probably already used to, GetResponse puts on the table 30 pre-made scenarios. You can use them to build contact lists, sell, showcase your offers, and grow. Moreover, each system is designed and optimized and features high-quality images, professional sales copy, and designs. Finally, you have to fill in the blanks, and you’re good to go.
Paid Ads – GetResponse features
When we said before in this GetResponse review that it is an all-in-one marketing automation tool, we were serious about it. Not only does it feature built-in creators for funnels or landing pages. But also features a paid ads creator. So, in conclusion, they have everything covered.
With the built-in Facebook Ads Creator, you can design your ad mockups, set up targeted ads, and track your performance.
Google search ads
What we have here is a relatively new feature of GetResponse. You can use it to create Google Search Ads directly from the platform.
To sum up, there are 6 Steps on How to create Google Ads in GetResponse:
- Go to Menu – Paid Ads and Select Google Ads
- Name your ad
- Provide ad content
- Choose your target audience
- Choose your keywords
- Set your advertising budget
This feature enables you to track your Facebook campaigns and landing pages. When adding the Facebook Pixel ID, you can create Custom Conversions or Custom Audiences. Consequently, you can start running Facebook remarketing campaigns.
Social ads creator
GetResponse Social Ads Creator is an individual app for creating promotional posts fast and easily.
You can automatically create ads by adding photos and text. The app will generate different sets of branded promotional assets. Additionally, you can choose from over 200 fully editable and customizable templates.
Web push notifications
The list of GetResponse features would not be complete without mentioning the push notifications. These are handy when bringing people back to your site, notifying customers about offers and updates, and so on.
The Web Push notifications are:
- Customizable: add a relevant message, custom colors, brand icon, or logo
- Unlimited: send as many push notifications as you want, as long as they are relevant and engaging
- Optimizable: Web push analytics are available so you can optimize your strategy by analyzing impressions, delivery, and click-through rates
How to use GetResponse?
First, the GetResponse user interface is intuitive and easy to use. It can be a bit overwhelming initially when you see all the features available. However, trust us when we say that you don’t need to be an expert to create compelling campaigns.
Second, GetResponse has a customizable user interface, so you can design the user experience as you need it.
Finally, if you have doubts about using GetResponse, there is a knowledge base that will guide you through every step.
What is GetResponse used for?
GetResponse is not just an email marketing software. It is also an eCommerce, CRM, marketing automation, and lead generation software. In conclusion, the use cases are extensive and adaptable to every need.
Integrations of GetResponse
GetResponse has 125 integrations with popular platforms, apps, and third-party software. As an illustration, you have integrations with eCommerce, CRM, Social, Analytics, CMS, and other tools. The newest one added to the list is the integration with Zapier – an online automation tool.
Furthermore, if you need to build your integration, you can use GetResponse API.
GetResponse API gives you the same functionality as the web panels: manage campaigns, newsletters, statistics, and more.
GetResponse Review Conclusion
Is Get Response good? When it comes to email marketing and automation, it sure shines. GetResponse marketing automation software has lots of features and is easy to use. Moreover, the automation features for list management and the intuitive and customizable automation workflows are just some of the great things about GetResponse.
Overall, GetResponse is one of the best tools for email marketing and automation. It is excellent at engaging the audience and converting it into customers. Finally, if you are not convinced that you and GetResponse are a match, you should at least sign up for its 30-day free trial and try it.