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6 Steps to create amazing content for your business

Cristiana Trifu

Words are the most powerful means to express what we feel, think, and want. When chosen right, they have the power to inspire. But, of course, there is also a downside to them. Some unfortunate choices can prevent you from getting what you want. As well as the lack of choices. I don’t want to get too philosophical.

Words can lift and break whether used for personal or business purposes. Thus, we will slightly move to why brands must create content. A very well-thought-out kind of content. With meaningful words that are not picked randomly and respond promptly and clearly to the public’s needs. 

This digital age provides companies with many opportunities to grow. Content creation is one of the greatest digital trends that can grow your business. The blooming of the internet came with the possibility of spreading your messages across different channels while targeting and attracting relevant prospects. So, let’s see further what data about content creation look like and what you can do to improve your branding strategy with the help of content marketing.

What do statistics say about web content creation? 

As I previously stated, the digital era is a time of adjusting to changing business promotion practices. Taking advantage of fresh chances is also important. With the help of technology, these opportunities occur more frequently and have the ability to push your organization when used wisely.

And these words are not in vain.

A short Google search for ‘content marketing statistics’ will show that what I mentioned is entirely validated by solid facts. We understand that time is valuable; thus, so we will assist with some of the most intriguing facts proving that content marketing is one of the finest tactics for increasing sales, reaching potential customers, and attracting prospects. Let’s find out what this is all about!

Content Marketing Plan

The content marketing landscape looks promising for a business interested in developing a great marketing strategy. Thus, some of the businesses’ content marketing success factors are due to a well-documented content strategy marketing, a content marketing budget, and an increased paid content promotional budget.

To be clearer, a 2022 SEMRush survey based on 1500 marketers from more than 20 industries in over 40 countries showed that 78% knew success after using a solid and documented content marketing plan. Moreover, statistics show an increase in the paid content promotional budget in 2021 by 46%. 

Of course, nothing is surprising that SEO content writing is of the top successful tactics for companies. Hence, 46% of companies prioritized SEO, while 41% created more video and visual content. But, most of them, more exactly 55%, focused on improving content quality. 

Why content creation is important for your business

Creating content allows your company to connect with its target audience. In addition, you can connect with clients and potential customers by answering their questions and providing valuable information about your services and products. Building a relationship with them means building trust and a good reputation for your company. This adds value to your business activity, making your brand gain recognition and generate leads. 

It seems obvious that marketing techniques would need to change to fit the digital environment as a significant portion of corporate activity takes place online. Statistics provide proof of this. Surprising or not, there are many people. The current worldwide population is estimated at 7.9 billion.

Out of these, approximately 5.25 billion people not only have access to the Internet but use it frequently.  Therefore, a straightforward estimate by Broadband Search revealed that 66.2 percent of the world’s population would use the Internet in 2022. This should count for something.

Additionally, the COVID-19 epidemic has altered how we communicate and increased media consumption. As a result, the internet has emerged as people’s best friend during the past two years, with a rise of 1.355 percent found in the same survey.

Businesses should think about establishing a well-thought-out online presence since internet users get their knowledge about global news, events, and brands from online sources. One of the most effective ways to increase brand recognition and customer confidence in a company is via promotion strategies and content marketing.

Six steps to follow when hitting the content marketing road

Now that the numbers have been explained, it’s time for some advice that will undoubtedly assist your company in conquering the internet market.

Research your target audience

Developing a digital content marketing plan means that you should bear in mind that you must not only persuade and drive your consumers into doing certain actions but also the search engines. Furthermore, completing market research should be at the top of your priorities.

This way, you can be certain that your marketing efforts are directed toward the appropriate customers and potential clients and that your business’ products and services are indeed what these individuals seek. Furthermore, understanding your clients’ needs and desires demonstrates that you are always with them and always up to assist them. 

Target Audience

As in daily life, we must adapt our personalities to the discussion partner by learning about them, their background, and their expectations before we can effectively communicate with them. When it comes to content development, this is also true. A golden rule is to put yourself in your audience’s shoes. Your main responsibility is to understand your consumer. Thus, consider what your customers could find entertaining, fascinating, and useful while brainstorming new ideas. After that, consider how these ideas could fit into your content strategy. 

Ask for customer feedback

Customers are the benchmark by which you should evaluate your company’s performance. In the end, having more and more satisfied consumers is what you want for your business. For this to occur, you must pay close attention to their needs and the goals they plan to accomplish and get from your business.

The most crucial element is to be connected with your clients to comprehend the bigger picture of your company in your industry. First, find out their opinions about what you do and what they would want to see. Then, create content for them that is relevant. 

Additionally, keeping in touch with them and asking their opinions frequently will demonstrate their worth and give them a sense of belonging to a group that respects and values their thoughts.

At the same time, this tactic will not only assist you in enhancing your company, content strategy, products, and services, but it will also help you build stronger client relationships. Customers will recognize that you deserve to be kept close if your actions are founded on transparency, honesty, respect, and trust.

Attract Prospects

Keep an eye on your competition 

A little competitive spirit has never killed anyone. It doesn’t mean you must constantly refer to what your industry competitors are doing. Take it more as an opportunity to learn what works for them, what doesn’t, and what could improve your business. A content creator must always be aware of what is being discussed in the industry, what the audience is interested in, and what the rivals are doing to get people’s attention.

Understanding how your rivals handle certain topics will assist you in making yourself unique and differentiate your brand from the rest. Your readers must find a unique style, a different voice, and a personal approach to your website. 

Examine very carefully what your competition is doing. Identifying gaps in your competitors’ content strategy is a great opportunity to create content that stands out, attracts more prospects, and grows sales. This way, you will see how you can create content and enhance your marketing plan to outperform them. 

Design a content marketing plan

What your content marketing plan should look like? You should design a content strategy according to your business industry, your company’s personality, and your target’s needs and desires. And because we have talked about investigating your competitors a bit, a first step might be to type your topic ideas into Google search. Then, see how others approach it. Is it by adding photos, video content, or infographics? 

Online Impressions

Your choice of the type of content you create should be influenced by knowing what kinds of information are currently written on your subject. Additionally, you should conduct relevant keyword research related to your issue throughout the planning stages. How much you should write about a specific topic is based on the freedom and relevance it gives you.

If your content concept is narrow and focused, you might need one blog post, video, or article to discuss the subject adequately. 

However, you might need to develop numerous pieces of content around this concept if you’re tackling a broad topic, particularly one that is essential to your company’s value proposition or area of expertise. 

Implement a solid SEO strategy

Furthermore, you should create SEO-friendly content. Designing an SEO strategy means you are in full contact with your client’s requirements and needs. You have to see this as an opportunity to attract more prospects by responding to their answers. Keyword research is a great method to determine what your audience has to say about a subject. Moreover, this marketing strategy can open new doors to understanding and creating promotion strategies through content creations you may not have considered before. 

In addition, SEO writing is a trend that has a great chance to last in this digital era. As a result, search market and SEO strategies are always winners when creating content for your business. 

Monitor and measure the performance of your content

Content pieces are not created just for the sake of being created. You can certainly create a real work of art in blog posts, social media posts, articles, and videos, but it’s important that your efforts don’t just remain art. After all, in the content marketing era, every piece of writing is an experiment.

You can determine what works for you and your company by properly monitoring and measuring its performance. Then, when you begin the creative process again for your next piece of content, use that information to guide your efforts.

Three content creation tools to use for your company

To be on top of your content marketing strategy, some tools on the market are more than pleased to help you. These include specific platforms developed for data reporting, keyword ranking analysis, and keyword analytics. To summarize, it is about SEO tracking software that will assist you with your marketing efforts. Let’s see what I am talking about!

  • SemRush

One of the greatest all-in-one search tools for keyword research, rank tracking, and competition analysis is SEMrush. The program has over 40 tools and reports to help with SEO, content marketing, market research, advertising, social media management, and search engine reputation management. In addition, it allows you to examine competition rankings and, most importantly, perform a full SEO analysis of your site.

Moreover, SemRush can assist you in locating all of the keywords for which a website on the internet is ranking. It also provides more information about keywords, similar keywords, CPC, and so forth.


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Semrush SEO tool is one of the best all-in-one search tools for keyword research, rank tracking, and competitive analysis. The software includes 50+ tools and reports to support SEO, content marketin...
Learn more about Semrush

SemRush is an SEO and SEM AI-based platform to understand this app better. It comes with great functionalities such as The SumRush Traffic Analytics and Market Explorers with a database from a panel of more than 200 million real internet users in more than 190 countries and regions.

Furthermore, it has an extensive keyword database that exceeds 20 billion. SemRush key features are on-page SEO, Competitor analysis, content marketing, content creation and distribution, content marketing analytics, and so on. 

  • BuzzSumo

When it comes to data collecting, BuzzSumo is a complete package. This marketing platform offers social media statistics, content curation, and inspiration. It searches the internet for content that matches search terms and ranks them according to interactions on social networking sites, evergreen scores, and backlinks. 

For example, BuzzSumo’s data may be utilized for influencer identification, market research, and competitor analysis. In addition, BuzzSumo provides its users with many benefits. For example, BuzzSumo gives you a search engine for social media; it can generate useful content ideas and allow you to receive competitor alert emails. 

BuzzSumo has plenty of features such as brand observation, research content, most shared ideas, content analytics, backlinks, analyzer of questions, locate influencers, and many others. 

All in all, BuzzSumo is a tool that digital marketers use to create content and analyze top-performing content across all industries. In addition, users may identify what content is well-liked by their target audience thanks to its robust social search engine, which identifies the most shared content for a topic, author, or domain.

  • HubSpot

With HubSpot Marketing Hub, you can do lots of marketers’ stuff like generating leads and finding potential customers, marketing automation, and analyzing your overall marketing strategy. This marketing platform offers a clear dashboard that gathers all the functions and features a marketer needs to get their jobs done in a breeze.

HubSpot provides a contact list that allows you to organize and manage details on people, companies, and conversations history. Users can mix contacts using booleans and add contacts to lists based on specific attributes.


Moreover, in the dashboard, you will find the Reports option that allows you to analyze traffic, contacts, sales, and content. This part seeks to provide you with data-based feedback so you may gradually improve your team.

Furthermore, because HubSpot is a full-pack platform, it gives templates for creating landing pages based on any topic you choose. In addition, this app provides a live chat, social media tools, ads, and email marketing software. Also, a chatbot builder is another useful feature you can take advantage of using this platform. 

Make the most out of your content 

You should view the process of creating content as a chance for experimentation. It is nonetheless exciting to think of it as an experiment. It is supported by thorough research, a thorough understanding of your business operations and identity and the target audience, and the creation of the best marketing strategies.

As I previously stated, other strategies like SEO writing and creating a content creation strategy are crucial for the best possible coverage and handling of the chosen topics. Furthermore, the industry offers a wide range of tools that may be used before, during, and after the creative process.

Once you’ve decided to publish the information, keep an eye on how it’s performing. Observe how others respond to them and their perceptions, and adapt your strategy constantly. Remember that content marketing is not just a way to show your writing skills to the whole world. Instead, it is an effort to sell through the power of words and adapt to technology and the market. Thus, create content relevant to your business’s people and adds value to the industry.


Cristiana Trifu


Cristiana Trifu

Copywriter @ UM Worldwide

SaaS Content Writer

Cristiana Trifu is a talented and versatile copywriter who helps create brand narratives at Universal McCann. With a keen eye for detail and a knack for crafting compelling messages, Cristiana has quickly contributed significantly to various high-impact marketing campaigns.
Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon

Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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