Sales teams live and breathe by the quality of their leads. Every call, every email, every pitch; it’s all about reaching the right person at the right time. And that’s exactly why tools like Apollo.io have become so popular for seamless leads. It promises a vast database of contacts, email sequencing, and AI-powered insights to help businesses grow. But here’s the thing – many users start excited and then hit a wall.

Data accuracy can be hit or miss, leading to wasted time chasing outdated or incorrect contact information. Pricing is another sticking point. While there’s a free plan, it’s limited, and the paid tiers can quickly get expensive. On top of that, some users find the platform’s CRM integrations and automation tools lacking compared to other options.

What are other alternatives to Apolo.io?

If you’ve been facing these struggles, you’re not alone. Many sales and marketing professionals are searching for an Apollo.io alternative that delivers better data, seamless leads, and fair pricing.

In this article, we’ll break down the top 5 Apollo.io alternatives – starting with FullEnrich, followed by other top contenders like ZoomInfo, Lusha, Instantly, and Clearbit. Whether you’re a startup, an enterprise sales team, or a marketer looking for better data, we’ve got the best options for you.

Best Apollo.io Alternatives

Switching from Apollo.io isn’t just about finding another tool; it’s about finding the right tool. If your sales pipeline depends on high-quality leads, you need a platform that delivers accurate data, seamless integrations, and a pricing model that makes sense for your business.

When choosing from Apollo.io alternatives, here’s what matters:

  • Lead quality – Bad data means wasted effort. The best platforms verify contact information in real time.
  • Ease of use – A cluttered interface or a steep learning curve slows down sales teams.
  • Integrations – Your CRM and sales stack should work together effortlessly.
  • Pricing – Whether you’re a startup or an enterprise, value for money is key.

With these factors in mind, let’s dive into the top alternatives to Apollo.io, starting with FullEnrich, the standout choice for sales and marketing professionals looking for better data, better accuracy, and better results.

FullEnrich

If you’re tired of outdated contact data and overpriced subscriptions, FullEnrich is the solution you’ve been looking for. Unlike Apollo.io, which often struggles with data accuracy, FullEnrich prioritizes real-time verification and AI-driven lead enrichment to ensure every contact is fresh and reliable.

FullEnrich dashboard

Why choose FullEnrich?

Sales and marketing teams need quality leads, not just a long list of names. FullEnrich delivers highly accurate B2B contact data so you can connect with the right prospects without the guesswork. Its user-friendly interface and seamless CRM integrations make it easy to ease your workflow, while Fullenrich’s affordable pricing ensures you’re not overpaying for leads.

Limited-Time Offer: Get FullEnrich free trial & 50 Credits Extra!

Key Features

  • AI-Powered Lead Enrichment – Automatically fills in missing details and verifies data in real-time.
  • Triple-Layered Data Verification – Ensures every contact is up-to-date and accurate.
  • Seamless Integrations – Connects effortlessly with major CRMs and sales tools like Salesforce and HubSpot.
  • Cost-Effective Pricing – More affordable than Apollo.io, making it accessible for businesses of all sizes.

While FullEnrich stands out as one of the best Apollo.io alternatives, there are other options worth considering, depending on your business needs. Whether you’re looking for a massive B2B database, a user-friendly interface, or intent-based prospecting, these four alternatives offer strong features and competitive pricing.

ZoomInfo

ZoomInfo is a powerhouse in the sales intelligence space, offering one of the largest B2B contact databases available. If you’re part of a large enterprise with the budget to match, ZoomInfo provides detailed company insights, intent data, and automation tools to supercharge your prospecting.

ZoomInfo alternative to Apollo.io

Key Features

  • Extensive B2B Contact Database: Access to a vast array of company and professional profiles across various industries.
  • Advanced Search Filters: Enables users to refine prospect searches using criteria such as industry, company size, and job title.
  • Intent Data: Provides insights into companies’ online behavior to identify potential buying signals.

Advantages Over Apollo.io

  • Data Depth: ZoomInfo offers a more extensive and detailed database, which can be particularly beneficial for enterprise-level sales teams targeting large-scale markets.
  • Intent Data: The inclusion of intent data allows sales teams to identify prospects who are actively researching or showing interest in their products or services, enabling more timely and relevant outreach.

Pricing: ZoomInfo provides customized pricing plans tailored to the specific needs of enterprise sales teams. For detailed pricing information, it’s recommended to contact ZoomInfo directly.

Best Suited For: Large enterprise sales teams seeking a complex and robust sales intelligence solution with deep data insights.

Lusha

Lusha is a B2B data enrichment platform that assists businesses in finding accurate contact information. It provides essential details such as email addresses, phone numbers, and company information, facilitating efficient prospecting for sales and marketing professionals.

Lusha Prospecting

Key Features

  • Prospecting Tool: Offers quick access to verified contact details through an intuitive interface.
  • Browser Extension: Allows users to extract data from LinkedIn profiles and other websites seamlessly.
  • Real-Time Data Enrichment: Ensures that lead information is accurate and up-to-date before outreach.

Advantages Over Apollo.io

  • Simplicity and Ease of Use: Lusha’s straightforward interface makes it easier for users to quickly find and utilize contact information without a steep learning curve.
  • Cost-Effective for Small Teams: With more affordable pricing plans, Lusha is accessible to small and medium-sized businesses that may find Apollo.io’s pricing less accommodating.

Lusha Pricing: Offers flexible monthly plans starting from $79 per month, with no long-term contracts required, allowing users to cancel at any time.

Best Suited For: Small to medium-sized businesses and startups seeking an affordable and user-friendly prospecting tool with accurate contact data.

Instantly

Instantly.ai is a sales engagement and lead intelligence platform designed to help businesses find warm leads, scale email campaigns, and ensure high deliverability rates using AI-driven tools.

Key Features

  • Unlimited Email Accounts: Allows users to connect and manage multiple email addresses to maximize outreach efforts.
  • Automated Email Warmup: Improves deliverability by gradually increasing email sending volume to build sender reputation.
  • AI-Powered Personalization: Crafts personalized email sequences tailored to each prospect, improving engagement rates.

Advantages Over Apollo.io

  • Focus on Email Deliverability: Instantly.ai places a strong emphasis on ensuring emails reach recipients’ primary inboxes, a critical factor in successful email campaigns.
  • Scalability: The ability to manage unlimited email accounts and automate warmup processes allows businesses to scale their outreach more effectively than with Apollo.io’s email capabilities.

Instantly.ai Pricing: Offers a “Growth” plan at $37 per month, which includes unlimited email accounts, unlimited email warmup, 1,000 uploaded contacts, and 5,000 emails monthly. The “Hypergrowth” plan is priced at $97 per month and offers expanded features.

Best Suited For: Businesses aiming to automate and scale their email outreach efforts efficiently, with a focus on maintaining high deliverability rates.

Clearbit

Clearbit specializes in providing automated company and contact data enrichment, making it ideal for marketing initiatives that require detailed and accurate information. It offers real-time data updates, complex enrichment of contact and company profiles, and seamless integration with marketing platforms.

ClearBit contact data

Key Features

  • Automated Data Enrichment: Keeps CRM contact details up-to-date by enriching them with the latest information.
  • Real-Time Company & Contact Data: Provides marketers with current data to enhance personalization in campaigns.
  • Seamless Integrations: Works effortlessly with platforms like Salesforce, Marketo, and HubSpot, ensuring smooth data flow across systems.

Advantages Over Apollo.io

  • Marketing-Centric Features: Clearbit offers tools specifically designed for marketing teams, such as form shortening and IP intelligence, which are not available in Apollo.io.
  • Data Enrichment Focus: Clearbit’s primary strength lies in its ability to enrich existing data, providing deeper insights into leads and customers compared to Apollo.io’s offerings.

Pricing: Clearbit offers flexible pricing options, including free tools and usage-based plans. For detailed pricing information, it’s recommended to contact Clearbit directly.

Best Suited For: Marketing teams focused on data enrichment and personalization, seeking to improve their campaigns with accurate and complex data.

Apollo.io Pricing vs Alternatives

Pricing plays a crucial role when choosing a sales intelligence platform. Many users look for Apollo.io alternatives because of its pricing limitations, especially for teams that need more data credits, better integrations, or lead verification. Below is a detailed breakdown of Apollo.io’s pricing and how it compares to FullEnrich and other alternatives.

Apollo.io Pricing Breakdown

Apollo.io offers tiered pricing, which varies based on features, data credits, and integrations. While it provides a free plan, it comes with strict limitations, making it difficult for teams that require high-volume prospecting and outreach.

PlanFeaturesPrice
FreeBasic search, limited email credits, email verification$0
BasicIncreased email credits, limited automation, CRM syncStarts at $59/user/month
ProfessionalAdvanced automation, intent data, priority supportStarts at $99/user/month
Custom (Enterprise)Unlimited credits, API access, deeper analyticsCustom pricing

How Apollo.io Alternatives Compare in Pricing & Features

Below is a side-by-side pricing comparison of Apollo.io alternatives, helping you determine which platform provides the best value for your business needs.

PlatformPriceFree Plan Key Differentiator
FullEnrich$29/monthNoTriple-verified B2B data at a lower price than Apollo.io
ZoomInfoCustom PriceNoMassive enterprise-level B2B database
Lusha$79/monthYesSimpler, easier-to-use contact discovery
Instantly.ai$37/monthNoAutomated email outreach with unlimited sending accounts
ClearbitCustomYesBest for real-time data enrichment and marketing insights

  • For Sales Teams Needing Quality Data at an Affordable Price: FullEnrich offers high-accuracy B2B contact data at a lower price than Apollo.io, making it ideal for sales teams and recruiters.
  • For Enterprises Needing a Large-Scale Database: ZoomInfo is a premium option but comes at a much higher price point. 
  • For Small Teams & Startups: Lusha and Instantly.ai are more budget-friendly, with Lusha’s plans catering to small sales teams and Instantly.ai’s focus on email automation.

Apollo.io Alternatives Conclusion

Apollo.io is a solid tool, but it cannot be the perfect fit for everyone. Whether you’re dealing with data accuracy issues, pricing, or limited integrations, there are better alternatives out there.

If you need highly accurate B2B contact data without a high price tag, FullEnrich is the best option. It offers triple-verified leads, seamless CRM integrations, and AI-powered enrichment. All at a lower cost than Apollo.io.

For enterprise sales teams, ZoomInfo provides an extensive B2B database, while Lusha is a great choice for startups that need a simple and cost-effective prospecting tool. If email automation is your focus, Instantly.ai helps scale outreach efficiently. And for marketing teams looking for real-time data enrichment, Clearbit is a top pick.

If Apollo.io doesn’t fully meet your needs, exploring other alternatives could be the right move. Whether you need more accurate data, better pricing, or specific features, options like Fullenrich, ZoomInfo, Lusha, Instantly.ai, and Clearbit offer different strengths to suit various business needs.